visual marketing for deeper digital intimacy
TRANSCRIPT
Visual Marketing for Deeper Digital Intimacy
Give your Content a Visceral Makeover
The human brain is a visual library of experiences, sensations, and moments that
influence and shape how we see and understand things around us.
Ironically as we move deeper into the
digital realm, there is an increased focus on
delivering brand experiences that are
not airbrushed or digitally and visually
doctored.
Your patients want real human
experiences that provide a visceral
connection.
Reality Rules in the Digital World
Aesthetics are a priority yes; however,
they need to be authentic if you want
to forge a deep connection with your
target audience. Images and pictures that reflect even a
small portion of their lives can help build
confidence and trust in what you are
selling.
Visual content sells and your patients are more likely to consume information that comes with a visual narrative.
Top Five Reasons why you need Visuals
90% of the information received by the brain is visual
40% of viewers respond better to visual-based information than text-based information
Posts with visual elements receive 94% more visits
Videos provide a 41% higher click-through rate in search results over text pages
The human brain can process visuals 60,000X faster than plain text
Visual Content for Patient
Engagement
The use of visual-based content can effectively boost
patient engagement. It can show greater
value in your services, and help in
building a deeper emotional connect with your eye care
practice brand.
Give your Content a Visual Narrative
Everything from your eye care practice
brand history to any new internal
innovation as well as fun and quirky
customer feedback can be delivered with
visual elements.
Provide a Unique Brand
Experience
Your audience wants to know the story behind your eye
care practice. They want to understand what makes your
brand unique.
Choose a theme and craft your story around it. Share your mission and your inspirations.
Your Patients are your Greatest Assets
Use photos of your patients to tell
potential patients the story behind your eye care practice brand. Success stories can drive service value for your practice
brand.
Not only are these stories priceless and authentic word-of-
mouth referrals, they also make it easy for potential patients to understand the value your brand offers. .
Share your Stories
Everyone loves to hear great story. If you have one, why not share it with your audiences! You can use rich media, or telling photos (something even from the archives), to
give your story life. Give your readers a reason to connect with you and they will! You can share heartwarming
stories, or stories that inspire, or even stories about how you give back to the community. All of these are excellent
avenues for creating an emotional connect with your readers.
Give Abstract Ideas a Visual Makeover
A text-heavy manual is not for everyone. Use images, photos and videos to simplify or break down medical information into bits that are easy to consume and
understand.
Your patients want slice-of-life images that go beyond pixels and lighting and other video jargon. The more senses a visual stimulates, the more
attention it receives and higher will be the information retention potential.
One Doctor, One Area, One Goal ~ Results!
If you enjoyed this slideshare and or have ideas and suggestions of your own, we would love to hear from you! You can find us at www.ekwa.com