visual magic: how video can help tell your greatest stories
TRANSCRIPT
Greg Bullock Marketing Specialist Center for Entrepreneurial Innovation Phoenix, Arizona
VISUAL MAGIC: HOW VIDEO CAN HELP
TELL YOUR GREATEST STORIES
Visual learning Brand building Lead generation Analytics
WHY VIDEO?
ARIZONA LEGACY
Short is sweet • Creative / Brand: < 1 min • Tutorials / Demos: < 90 sec • Testimonials: < 2 min
Pre-Production • Define objectives and audience • Define key messaging and themes • Storyboard key shots • Script dialogue and voiceover • Approvals
BEST PRACTICES STRATEGY
Do it in-house (if possible) Shoot lots, shoot more, and shoot often Video is important… • DSLR cameras • High-end video cameras • Smartphones …But audio makes it! • Invest in high-quality audio system • Sony, Sennheiser, Zoom Handy Recorder • Audio for smartphones
BEST PRACTICES PRODUCTION
Editing Software • Final Cut Pro • Adobe Premier • Apple iMovie / Windows Movie Maker (free) • Mobile apps
Keep it Clean & Simple! • Edits / transitions • Titles / graphics
Royalty-Free Music • Premiumbeat.com
BEST PRACTICES POST-PRODUCTION
Online • Website • YouTube
Social • Share repeatedly • Leverage new audiences • Cures “nothing to post” syndrome In-Person • Presentations, tours, etc. • Encourage them to share, tweet • Follow-up email and/or flash drive
Lead Generation Analytics
BEST PRACTICES DISTRIBUTION
Greg Bullock Marketing Specialist Center for Entrepreneurial Innovation 275 N. GateWay Drive Phoenix, AZ 85034 602.286.8958 [email protected] www.ceigateway.com
QUESTIONS?