Visual Literacy

Syntax and Semantics

http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/education/pdfs/visual-literacy-wp.pdf

Visual Syntax

Structure and Organization of an Image

Analyze Syntax:• Color• Shape• Juxtaposition of

images• Manipulation• Metaphor• Text

Visual Semantics

Cultural Meaning Making through Image

Analyze Semantics:• Image creator• Intended audience• Context• Medium• Alteration• Individual or

national identity• Society

Issues

Information

Who

Persuasion

Assumptions