visual literacy janelle van capelle chifley college bidwill campus
TRANSCRIPT
Visual LiteracyJanelle Van Capelle
Chifley College Bidwill Campus
The Lost Thing by Shaun Tan
• To determine what the students already know about visual literacy
• To teach the language and application of visual literacy
• To retest and assess
• To determine if a knowledge of visual literacy will enrich a person’s interpretation of a picture book
Pre knowledge
• Colour – contrast and complementary
• Layout
• Narrative
• Slogan
• Genre
• Font
• image
Questions Responses
• What happens? • What themes are
presented?• What skills (visual
literacy tools) has the author used to communicate meaning to the reader?
• Finds a lost thing and tries to find where it belongs
• Doesn’t matter if a person or thing is lost if they’re happy
• Ok not to belong• Students could not
identify or link visual design tools with text and purpose
New terminology
• Salient object• Vectors• Modality – (hyper real, low)• Close up, mid shot, long shot• Low and high angle shot• Stereotypes• Demand or offer• Symbolism
Demand – the person looks straight at the viewer, demanding attention.
Modality means how realistic the image looks. Low modality = cartoon-like, high modality means it looks hyper-real, glossy and colour saturated. Family photo modality seems “realistic” to us
Narrate is to tell a story. A narrating image shows part of a story.
Oblique angle – the person is not directly facing the viewer, it’s not frontal.
Ideal means the ideal way we would like to live, often at the top of an advertisement
Type of image Impact of this image
Close up
Technique: Close up, demand, direct eye contact with the viewer
Effect: The composer has constructed an image which connects the character to the viewer. The character and the viewer have equal power because the eye contact is at the same level.
Suggest how this close up pic might be used.
Mid shot
Technique: Mid-shot [from head to waist], offer, oblique angle
Effect: The composer has constructed the image with the character at some distance and not looking directly at the viewer. This creates a sense of detachment in the viewer.
When might you use this type of shot in an image? Why has the composer used it?
Long shot
Technique: Long shot, oblique angle, low angle so salient object holds the power over viewer
Effect: The composer has constructed the image to create a character who is powerful and menacing in his impact.
For what purpose could this pic be used?
Long shot
Technique: Long shot, oblique angle, high angle because viewer is looking down.
Effect: The composer has constructed the image so that the viewer feels detached and uninvolved because runners are small.
When would you create this type of image? For what purpose could this pic be used?
Mid shot
Technique: Mid shot [half body], oblique, low angle.
Effect: The composer has constructed the images so that the viewer feels that the runner is strong, powerful and jubilant.
When would you create this type of image? For what purpose could this pic be used?
Offer is when a face is not looking straight at the viewer. It is on an oblique angle.
Reading path is the path our eye travels along when looking at an image.
A Salient object or person stands out within an image
Stereotype is a quick, fixed view of someone – e.g. Nerd, popular girl, sports hero, mad scientist
To Symbolise means to use symbols
Vectors are real or imaginary lines within an image – our eyes track along them.
Attract
Advertisements attract our eyes with a symbol, image or slogan
How did the advertisement first catch your eye? Slogan? Salient person/thing?
Interest
Advert holds our interest so we stay looking a bit longer
Why did you stay looking? What pulled you in? Compositional features?
Desire
We want to have what is being advertised and to be like the actors
Target audience? Which stereotypes are being appealed to? Genre? Interactive features?
Action
The advertisement suggests action and that we should buy something
Which action is suggested? Ideal and real layout? Given and new?
Analyse a print advertisement using AIDA
Teaching method
• Open book• Lots of examples• Lots of discussion
Sample voice thread and tutorial
• Chifley College Bidwill Campus voice thread
• http://voicethread.com/share/728227/
• Voice thread tutorial
• http://www.edsupport.cc/mguhlin/share/uploads/Work/mguhlin_voicehreadtutorial.pdf
Why the TL?
• We are surrounded by visual material
• Visual literacy skills will help students determine authenticity in a visual world
• Visual literacy is an excellent platform that can be used to develop collaborative teaching relationships with staff across the curriculum
Visual literacy in my library
• Posters to display the metalanguage
• More time allocated to visual aspects of book covers during reading and literacy lessons
• Vis lit language to be used whilst teaching library skills
• Collaborative partnerships with English, Visual Arts and Language classes
• T&D in visual literacy for staff