visual literacy
DESCRIPTION
Visual Literacy. A NECESSARY COMPONENT of technical Communication. Visual Literacy . Visual Culture Tech Communication and Visual Literacy Visual Social Semantics -- Visual Analysis 3D Instruction Manuals Emotionally charged for the future. - PowerPoint PPT PresentationTRANSCRIPT
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Visual LiteracyA NECESSARY COMPONENT OF TECHNICAL COMMUNICATION
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Visual Literacy
Visual Culture Tech Communication and Visual Literacy Visual Social Semantics -- Visual Analysis 3D Instruction Manuals Emotionally charged for the future
![Page 3: Visual Literacy](https://reader035.vdocuments.us/reader035/viewer/2022062315/568163ac550346895dd4c1b1/html5/thumbnails/3.jpg)
“”
Visual culture is concerned with the visual events in which information, meaning or pleasure is sought by the customer in an interface with visual technology.
- Nicolas Mirzoeff
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Evolution of Visual Culture
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“”
Technical communication is the creation of technical documents, you are writing, designing, and transmitting technical information so that people can understand it easily and use it safely, effectively and efficiently.- Mike Markel
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“”
A variety of terms to represent the visual, including visual rhetoric, visual communication, and visual language.” - Tiffany Craft Portewig
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Visual Social Semantics
The description of semiotic resources, what can be said and done with images, and how the things people say and do with images can be interpreted.
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Visual Social Semantics Kress and van Leeuwen (1996), “recognizes that image performs
simultaneously on three kinds of meta-semiotic tasks to create meaning.”
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Three Meta-Semiotic Tasks
Representational metafunction Interpersonal metafunction
Compositional metafunction
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Representational metafunctionLooks at the person, place, or objects in the image.
www.ziphinge.com/installation/
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Interpersonal metafunctionCovers the participants’ actions producing and viewing the image.
www.ziphinge.com/installation/
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Compositional metafunction
www.ziphinge.com/installation/
How an image creates meaning through the visual syntax of image and layout.
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3D User Instructions
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+Tech Comm Emotion Visual Literacy=
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Final Note: Remember not all technical communication may be as it appears. It requires visual literacy savvy.
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Credits
www.ziphinge.com/installation/ academy.3ds.com/lab/animated-3d-assembly-instructions-for-lego
/ Markel, M. (2007). Technical Communciation(8th ed.).
Boston/New York: Bedford/St. Martins. Portewig, T. (2004). Making sense of the visual in technical
communication: a visual literacy approach to pedagogy. Journal Of Technical Writing & Communication, 34(1/2), 31-42.