visual literacy
DESCRIPTION
Into to visual literacyTRANSCRIPT
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Visual Techniques
Terms for analysis
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Salience Salience refers
to the feature in a composition that most grabs your attention.
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An image can be made salient through: Placement: usually an image becomes
“heavier” if placed towards the top or left.
Colour Size Focus Distance A combination of these things.
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What is most salient?
What part of this image is most salient?
Why is it most salient?
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Reading paths
A reading path is the path you take through a visual text. The path moves from the most salient to the least salient elements.
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Describing the reading path.
In this image, what path/s does/do your eyes follow?
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What is the reading path here?
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Vectors A vector is a line that leads your eye
from one element to another. A vector may be a visible line or an
invisible one. It can be created by such things as a
gaze, pointing fingers or extended arms.
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Explain how vectors work in the following
images.
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The Last Supper
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Compositional axisThe vertical
axis:
The left, is known or given;
The right is new or unknown.
The horizontal axis:
The upper section is ideal;
The lower elements are real.
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Does the theory work?
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The centre
Images here are the nucleus information.
The margin images are subservient.
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Framing
Elements in a layout can be disconnected and marked off from each other or connected. If elements are cut off from one another they are strongly framed.
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Framing.
Framing can be achieved by borders, discontinuities of colour and shape, or by white space.
Connectedness can be achieved by vectors and devices such as overlapping or superimposition of images.
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GazeDemands and offers.
Demand: subject looks out of the image at the responder.
This establishes a connection between subject and viewer.
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Gaze
Offer: The figure looks away.
The viewer is a detached onlooker.
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Subjective and objective viewpoints
The viewpoints come from the vertical and horizontal angles.
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Subjective viewpoints encourage the viewer to adopt a certain stance
A high angle gives the viewer a sense of power
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Subjective images continued
A low angle makes the viewer feel powerless
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Subjective images.
A straight on eye level view creates no power difference.
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Objective images
The viewer is not drawn into involvement with the image. Meaning comes from the symbolic connection made by the reader.
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Social Distance.
A close up is intimate
A medium shot is close
A whole figure framed is close.
A long shot is far social distance
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Lighting and Colour Lighting creates mood -Shadows may suggest concealment or
fear and despair -Light, hope and inspiration. -Soft light, romance. Colour can be symbolic
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How is mood created here?
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What effect does colour have here?
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What is the effect of the use of light?
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How is light used here?
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Modality/credibility
Lowest modality graphics are the least real.
Highest modality is most real.
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Influences on modality
Idealisation: the image is better than real.
Decontextualisation: Components are
removed from the expected context and used elsewhere.
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Influences on modality cont.
Modality can be affected by tricks with perspective.
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The End