visual identity tool kits, electronic project application ... · agreement logo, european funds...
TRANSCRIPT
INFORM Network Meeting
Bucharest, 11 December 2015
Visual identity tool kits, electronic project application systems and more -
POLISH SOLUTION
OPERATIONAL PROGRAMMES IN POLAND
16 REGIONAL PROGRAMMES (ERDF + ESF, TA financed by ESF)
5 NATIONAL PROGRAMMES:
1. Infrastructure & Environment (EFDF + CF, TA financed by CF)
2. Smart Growth (ERDF)
3. Digital Poland (ERDF)
4. Technical Assistance (CF)
5. Knowledge, Education, Development (ESF)
1 MACROREGIONAL PROGRAMME:
Eastern Poland (ERDF) for 5 voivodhips
PL hosts MA for 3 INTERREG PROGRAMMES:
2014-2020 2007-2013
POLAND has decided to continue visual identity adopted for the 2007-2013 period throughout the 2014-2020 perspective. Same changes have been introduced to simplify the sign.
Have you seen this sign before? YES 2007 - 7% 2014 – 48%
Polish accent
EU colours
64%
79% 83%
88% 85%
89% 90%
21%
44%
54% 57% 56% 56%
63%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2006 2007 2008 2009 2010 2011 2012 2013 2014
Familiarity with the terms “European Funds” and “EU Funds” in Poland
I am familiar with the termEuropean Funds
I am familiar with the termEuropean Funds and I knowwhat it means
LOGO FAMILY
The visual identity system comprises: brand logo „European Funds”, OP logos, Partnership Agreement logo, European Funds Information Centres logo, European Funds Portal logo. This system can be enhanced by adding new logos, built according to the rules provided in the Visual Identity Guide.
BRAND LOGO „EUROPEAN FUNDS”
PROGRAMME LOGO are based on BRAND LOGO
A mandatory set of signs:
THE LOGO OF PROGRAMME WHICH IS CO-FINANCING A PROJECT
THE EU LOGO WITH THE NAME OF THE FUND WHICH IS CO-FINANCING
A PROJECT
„European Funds” brand logo Name of the OP
Name of the cohesion policy
fund
Two common documents for all programmes:
• Cohesion Policy 2014-2020 Applicant and Beneficiary Manual on Information & Promotion
• Visual Identity Guide - a technical document with detailed graphic information
Cohesion Policy 2014-2020 Applicant and Beneficiary Manual on Information & Promotion
FOR APPLICANTS: What should you know before you became a beneficiary?
1. How to formulate the project title?
2. How to write a short description of the project?
3. What kind of information will be placed in the List of operations?
4. How to plan information and promotion activities? – in case the MA requires „proposal of indicative promotional activities” in applications
The short guide how to plan information and promotion activities can be also used by beneficiaries during project implementation.
Cohesion Policy 2014-2020 Applicant and Beneficiary Manual on Information & Promotion
FOR BENEFICIARIES: a clear distinction between INFORMATION obligations resulting form EU regulations 1303/2013 & 821/2014 and additional optional PROMOTIONAL activities & good practices.
1. What are beneficiaries obligations?
2. When to start informing about the project?
3. How to mark documents and informational/promotional activities?
4. How to mark location of the project?
5. What information has to be placed on Internet sites?
6. How to inform project participants & final users?
7. How to document informational and promotional activities?
8. What are other rules to observe?
9. Where to look for assistance?
Cohesion Policy 2014-2020 Applicant and Beneficiary Manual on Information & Promotion 1. How to use logos? (technical part)
• horizontal and vertical sets of signs,
• fonts,
• colours,
• black & white version,
• monochrome version,
• colour background,
• small objects
• other language version
2. Where to find logos to download?
3. What are legal basis ? (links to documents)
OP VISUAL ID CARDS – an example of Eastern Poland OP
VIS
UA
L C
AR
DS
AR
E A
PP
END
IXES
TO
A
PP
LIC
AN
TS &
BEN
EFIC
AIR
IES
MA
NU
AL
OP VISUAL ID CARDS – an example of PODLASKIE OP
Regions include in the set of logos and on billboards/
plaques/poster a sign of their
voivodship
FOR BENEFICIARIES:
All logos and their sets are downloadable from one Internet site (European Funds Portal) and sites of each programme (sign attributed to a given OP)
To see information and promotion requirements on the Polish European Funds Portal click: http://www.funduszeeuropejskie.gov.pl/strony/o-funduszach/promocja/
Visual Identity Guide
Provides information on: construction and proportions of signs, colours, fonts (UBUNTU), size of the basic field and the protective field, rules for creating sets of signs, etc.
Each programme has a set of colours attributed to it:
Uniform template for all temporary & permanent billboards/plaques (mandatory)
Uniform template for posters layout is optional under the condition that all mandatory information is
included and clearly visible
15 grudnia 2015
One Common Portal with Internet Sites for All Programmes – Coherent Architecture and Layout
www.funduszeeuropejskie.gov.pl
Uniform Recommended Layout for Brochures, Leaflets, Documents
All institution involved in the European Funds system are encouraged to copy it from INTRANET and use based on a free licence from Ministry of Development
Most often asked questions:
• Where to locate posters? in every location where operation is implemented (e.g. in training facilities during training, in workplaces which use grants to upgrade the workplace?)
• How to inform project participants & final users? - shall posters be located e.g.. at schools, playgrounds where users use facilities? are other ways appropriate?
• When a beneficiary can use EFSI? eg. can institutions use EFSI always if the entire programme is two-fund (even if the TA is financed only by one fund)?
Aleksandra Sztetyłło-Budzewska
+ 48 22 2737371
Department of Information and Promotion (Partnership Agreement Coordinating Institution
in the area of communication)
Ministry of Development
POLAND
www.funduszeeuropejskie.gov.pl