visual identity for origami, a fictional eco clothing store
DESCRIPTION
The visual identity of Origami, a fictional eco clothing store. Name, logo, fonts, colors, products, store design. Also brand positioning, digital/web strategy, launch event.TRANSCRIPT
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Elise Jost Emmanuel Bouscasse
Vanessa Chew Garance Vidart
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Brand Statement
+ Manifesto
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Competitors
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Brick and Mortar / Online Online
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COLOURS
FONTS
DIGITAL
PRODUCTS
STORE
LOGO
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Visual Identity
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0 LOGO 0
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0 SHAPES 0
▷ Evokes the recycling triangle
▷ Reinforces the origami heritage – paper folding
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0 FONTS 0
Origami (logo - Arccos)
Origami (press material – Ryan Eco)
Origami (website - DejaVu Sans ExtraLight)
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0 COLOURS 0
▷ Theory of colours: Goethe’s Triangle
▷ Rainbow colours: tying back to nature
▷ Multicolor: coming back to basics, breaking trend of black & white
▷ Derivatives: endless possibilities to mix and play
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Product Line
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0 PRODUCTS 0
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Accessories: bag, wallet, scarf....
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Seamless & WHOLEGARMENT® Technology
▷ WHOLEGARMENT® products are knitted in one whole piece and offer excellent incentives.
▷ By integrating technology and ecology, we produce pieces that are both cutting edge and timeless.
▷ We embrace social and environmental responsibility.
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Store
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Digital
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Website +
App
Sales Brand philosophy
0 DIGITAL 0
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Scan your price tag!
Information: ▷ Components ▷ Production ▷ Brand mentality
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Launch Party
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Thank you!