Brixton Reuse Centre: Graphic Design Brief

1. Summary Brief

Creation of a graphic identity for Brixton Reuse Centre (BRC), to be employed within

the logo, publicity, website and eventual building signage.

2. Organisation Description

BRC will be a hub for the creative reuse, recycling and up-cycling of waste materials

and products by enterprising individuals and groups that use „waste‟ as their raw

material. Through this process, the centre encourages entrepreneurial activity,

facilitates training and up-skilling, integrates waste into economic streams, and diverts

waste material from landfill. The centre will be located in disused garage spaces

beneath a residential building on Paulet Road, Brixton.

BRC Mission Statement [current draft]

BRC is a platform for local reuse and enterprise development.

BRC aims:

- To activate a passionate community of ventures creating products and

opportunities from waste.

- To provide a local one-stop shop for the rescue, repair and reinvention of

waste as a resource.

- To pilot and showcase new approaches to reuse that offer inspiring and

viable models for others to follow.

BRC values: - Creativity

- Passion

- Innovation

- Viability

- Diversity

- Participation

More information about BRC is available at:

www.brixtonreusecentre.org [new blog]

www.remadeinbrixton.org/brixton-reuse-centre [Remade in Brixton is the

“parent” organisation of the BRC project]

September 2011

3. Detailed scope of works

BRC requires a coherent identity to make it recognisable as an entity across the

following areas:

a) Logo

b) Specific font and colour scheme

c) Website (initial visual concept only)

It should be noted that the website at this stage requires only an initial visual concept,

providing guidance for a web designer [to be selected] who will subsequently

implement the functioning version.

Additionally, BRC will subsequently require a design strategy for Building Signage

(both interior and exterior). While this is not included within this scope of works, it may

be advantageous to consider this requirement at this stage.

Detailed Scope:

a) Logo: The logo must: - Be highly recognisable, distinctive and fairly

simple

- Convey the ethos of the Centre (i.e. the notion

of self-made, re-use, creativity, make-do-and-

mend, etc.)

- Be easily replicable in both black & white and

in colour

b) Font & Colour Scheme - Must be in keeping with other graphic items

- Must be easily legible

- Should be easily integrated into other graphic

items e.g. publicity, website etc.

c) Website - The website design should be a visual

- impression of how it might look only (a working

webpage is not required at this stage)

- Have a visual style in keeping with the other

graphic design items that conveys the ethos of

the centre (see Logo)

- Convey important information in a clear and

easily accessible way

The final working version should: - Be easy to maintain & update (e.g. possibly

wordpress / tumblr )

- Act as a point of facilitation for all those

involved (e.g. may require a simple booking

system, payment system, form downloads etc.)

4. Package

It is hoped that the creative team would be able to provide a package of these

items (e.g. logo, colour scheme, font and visual impression of website) that are

graphically coherent and work together to form the graphic identity of BRC.

5. Time Schedule

- 14th September: 6.30-7.30pm Briefing drinks, venue TBC

- 15th September: Innocent creative team working Good for Nothing-style

at Piano Club, 9 Brighton Terrace, Brixton SW9 8DJ London