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Visual Identity and Graphic StandardsSeptember 2011

1MSUM Visual Identity Standards

Introduction President’s Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Brand Promise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Logo Standards Our Symbol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

University Signature . . . . . . . . . . . . . . . . . . . . . . . . 12

Clear Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Identities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Unacceptable Logo Usage . . . . . . . . . . . . . . . . . . . 16

Basic Design Standards Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Grid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Signature Sign off . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Fire Pattern . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Flame Icon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Application Samples Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Print Samples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Merchandise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Sign Standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

PowerPoint Background . . . . . . . . . . . . . . . . . . . . .40

Web Standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

Athletics Standards Athletics Symbol . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

Athletics Signature . . . . . . . . . . . . . . . . . . . . . . . . . 48

Athletics Typography . . . . . . . . . . . . . . . . . . . . . . . . 50

Athletics Samples . . . . . . . . . . . . . . . . . . . . . . . . . . 51

Appendices SMA Inc . Approved Marks . . . . . . . . . . . . . . . . . . . 54

Identity Matrix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

A new identity and visual system have been created for Minnesota State University Moorhead (msum), bringing the msum brand to life through design attributes that express the true nature of the institution.

This document and the accompanying templates provide a framework for the design and production of all print and electronic communications. It is intended to reinforce the impressions we create by reaching and serving our audiences with intention and purpose. Used consistently, it will strengthen the visibility and recognition of msum as a whole by safeguarding our brand and increasing the impact of our communications.

Introduction Letter from the President

Contact for Advice, Approvals and Graphics

Brand Promise

msum Logo

MSUM Visual Identity Standards4

Letter from the President

MSUM is excited to release a new, sophisticated look and design this fall, including a new academic wordmark to complement the Dragon athletics logo. Along with the wordmark, a new visual identity system will impact print, web and signage to give MSUM a consistent look and design across each medium.

The official ‘brand launch’ kicks off in August during Orientation, fol-lowed by a series of activities and events leading up to Homecoming. Alumni coming to campus during Homecoming will see new monu-ment signs and additional signage that reflects the new visual design. Brand launch activities will coincide with the launch of a new website in September. The complete brand rollout will be a three- to five-year phased project as print pieces, materials and signs receive updates on an as-needed basis.

The new mark is a sans serif ‘M’ that is dark red and charcoal gray, and joined by two flames indicating the flames of illumination and passion ignited between students and faculty. The flame motif also complements the Dragon logo, which will be primarily tied to Athletics moving forward.

MSUM is still and always will be proud to call themselves Dragons! Alumni can get their favorite Dragon apparel at the bookstore anytime. Thank you to those who participated in our research survey and con-tinue to support the success of MSUM.

Learn more about MSUM’s branding initiative at http://www.mnstate.edu/brand.


Faculty and Staff

University Marketing Departmentwww.mnstate.edu

The Marketing Department is responsible for maintaining the university’s visual identity system and is available to respond to inquiries about its use, including:

• Requests to create visual identity graphics

• Explanation of the contents of this manual

Contact: [email protected] email will be forwarded promptly to theappropriate person to respond.

Trademark Licensing

Trademark Licensing regulates the use of the university’s name and identifying marks, including:

• Use of the official university seal

• Use of university trademarks on merchandise (includes the university name, university logo, visual identity, and intercollegiate athletics marks)

• Use of university trademarks by student groups

• Use of university trademarks by nonuniversity entities

• Contact: SMA, Inc. Jared Harding [email protected] 201 S Capitol Ave., Ste 520 Indianapolis IN 46225 t 317.829.5735 f 317.829.5696

Purchasing Stationery Products

Contact Copy to Print at [email protected] or 218.477.2173 for information about preferred suppliers of printed stationery items.

Students and Student Groups

Individual students are not permitted to use the university’s marks. Student groups may use the msum visual identity system provided they follow the guidelines in this manual. For example, the marks require a certain amount of space around them, cannot be altered in any way, and cannot be paired with other graphic elements.

Use of the visual identity system on commercial goods and specialty items such as T-shirts, hats, and bumper stickers is permitted for student groups with approval from the Marketing Department. Email the Marketing Department at [email protected].

Alumni and Alumni Groups

Individual alumni are not permitted to use the university’s marks. Alumni groups may use the msum visual identity system with the approval of the Marketing Department, upon recommendation by the Alumni Foundation.

Individuals External to the University

This manual is intended primarily for use by the msum community. Any individuals, groups, or companies external to the university wanting additional information about the use of Msum marks should contact the Marketing Department at [email protected].

Contacts for Advice, Approvals and Graphics


msum provides a collaborative, opportunity-rich

learning community that empowers and engages

students with a real-world education that fosters

personal growth and professional success.

Brand PromiseHow msum educates

The ability to bring people together intentionally

Translates into academic and non-academic experiences, and extends to lifelong relationships

Illustrates the committed and mentoring nature of msum faculty

Contributes to the “welcoming” and “right-sized” nature of msum

This is an attitude as well as a way of educating

The quality of the msum experience

An intentionally thorough educational experience

A wealth of both academic and cultural offerings

Students can expect progressive academics and educational opportunities that evolve with the times

It is necessary to exhibit confidence (not arrogance) regarding this in order to make it believable

Describes the msum entity as a whole

The academic environment of msum must be brought forward

The visual impression of the mark must be “smart”

A “learning community” has to exhibit a sense of fresh, forward thinking

A learning community is about intellectual challenge

A very specific offering from msum

The school is “roll-up-your-sleeves” practical

Faculty that understands the world outside of the university

Students are prepared for life after college

“Real-world” implies life possibilities beyond the area of Moorhead or the Midwest

The ultimate goal for students but not differentiating — this is what universities and colleges do


M:• Inspired by the process of tempering, which

strengthens and fortifies, as in preparing for the real world

Flame:• Flame shape is a gesture toward

illumination and learning• Borrows equity from the dragon, with

contemporary influence

Type:• Scala and Scala Sans• Modern yet classic

Colors:• Dual colors create a sense of collaboration• Red borrows equity from existing brand colors

msum Logo

Logo Standards Our Symbol

University Signature

Clear Space

Identities

Unacceptable Logo Usage


Our Symbol Our new symbol is composed of a sans serif letter M that expresses the real-world attributes of msum. The addition of the flame reflects the processes of tempering/strengthening and illuminating knowledge. The flame is also reminiscent of our school mascot, the dragon.

Cropping of the msum symbol is discouraged and must be approved by the msum

Marketing Department .


Symbol msum Red and msum Gray

Symbol msum Gray

Reverse symbol

The msum symbol as a graphic element may only be reproduced in the following msum colors.


University Signature The primary msum signatures shown below are custom-generated artwork. Therefore, please reproduce it using only the approved electronic files. Any alterations will dilute its impact.

The primary signature may be applied in two formats. Vertical should be used in a vertical layout. Horizontal should be used in a horizontal layout.

Horizontal Format

Vertical Format


Two colors make up the msum signatures: msum red and msum gray. Consistent use of these colors reinforces a unified identity and makes the msum signature more memorable and recognizable.

The preferred colors should be used whenever possible. However, it is acceptable to reproduce the msum signature in msum gray.

The logo may be reversed as White from a background with appropriate contrast. It is also acceptable, but not advised, to reproduce the msum signature in Black.

msum Red and msum Gray

msum Gray

White

Black


Clear Space To ensure visual impact and clarity, clear space must always surround the Minnesota State University Moorhead signature — without the intrusion of other graphic elements or text. The minimum amount of space surrounding our signature should be no less than 50% the height of the “M” of the symbol.”

Primary vertical format

Primary horizontal format


Identities The Alumni and Performing Arts signatures shown below are custom-generated artwork. Therefore, please reproduce it using only the approved electronic files. Any substitution will dilute its impact. The signatures may be applied in two formats. Vertical should be used in a vertical layout. Horizontal should be used in a horizontal layout.

Alumni

Performing Arts


1 . Never distort logo, change proportions, or redraw logo .

2 . Never switch colors of msum marks .

3 . Never use unapproved color combinations .

4 . Do not use any msum logo in all msum red (except on dark gray merchandise) . See page 37 .

5 . Never rearrange parts of msum marks .

6 . Never change typefaces in msum marks .

7 . Never position the logo at an angle or in vertical rotation .

8 . Never reprint logo from scans of previously printed materials .

9 . Never rearrange graphic elements of logo .

10 . Never add shapes to msum marks .

11 . Never print the logo without enough clear space surrounding other design elements .

12 . Never include logo within a sentence or tag line .

1 . 3 .

5 .

7 .

2 .

4 . 6 .

8 .

Unacceptable Uses Do not use the logo in any variation seen on pages 16-17. Please contact [email protected] or call 218.477.2208 with questions about logo use.

9 .

11 .10 . 12 .

Math Department

SUM is a great place.

is a great place .


13 . 15 .14 .

16 .

13 . Never download the logo from the website and attempt to use it in print material .

14 . Never print images over heavily textured graphic backgrounds .

15 . Never add drop shadows, bevels, or any “special effects” to the logo .

16 . Never use the logo as a watermark in web pages or print materials .

17 . Never adjust the logo to a size that cannot easily be read .

18 . Never crop any portion of the logo .

19 . Never add an outline to the logo .

20 . Never use the images as a decorative element, such as tiling .

21 . Never use the university seal on unofficial documents, or in place of the logo .

22 . Never use the dragon logo with anything associated outside athletics .

23 . Never use the old wordmark logo on new design projects .

17 .

19 . 21 .

18 .

20 .

22 . 23 .

Basic Design Standards Color Palette

Grid

Signature Signoff

Fire Pattern

Flame Icon

Typography

Photography


Primary Color Palette

msum Red

pantone 187 c

pantone 187 u

c 7, m 100, y 82, k 26

r 167, g 24, b 48

html a6192e

msum Gray

pantone 404 c

pantone 404 u

c 20, m 25, y 30, k 59

r 118, g 110, b 102

html 776e64

WhiteColor

coated paper

uncoated paper

4-color process

electronic media

online

The primary color palette contains the three colors in the msum visual system: primarily White, msum Red and msum Gray. Consistent use of these colors will ensure a unified visual identity.


Secondary Color Palette

msum Orange

pantone 718 c

pantone 718 u

c 0, m 74, y 100, k 8

r 190, g 77, b 0

html be4d00

msum Purple

pantone 7664 c

pantone 7664 u

c 74, m 100, y 0, k 10

r 101, g 50, b 121

html 653279

msum Green

pantone 383 c

pantone 383 u

c 29, m 1, y 100, k 18

r 168, g 173, b 0

html a8ad00

msum Light Gray

pantone 400 c

pantone 400 u

c 6, m 7, y 13, k 16

r 196, g 191, b 182

html c4bfb6

msum Gold

pantone 131 c

pantone 131 u

c 2, m 39, y 100, k 10

r 204, g 138, b 0

html cc8a00

msum Black

pantone Black c

pantone Black u

c 63, m 62, y 59, k 94

r 45, g 41, b 38

html 2d2926

msum Blue

pantone 653 c

pantone 653 u

c 94, m 57, y 4, k 18

r 50, g 98, b 149

html 326295

msum Metallic Silver

pantone 877 c

pantone 877 u

Color

coated paper

uncoated paper

4-color process

electronic media

online

Color

coated paper

uncoated paper

4-color process

electronic media

online

Use of these supplemental colors will lend appropriate variety to msum communications while complementing the primary palette. Please be sure to specify all color selections by appropriate color formula.


Layout Grid

The 20 x 20 layout grid is created by dividing

any given format (brochure, business card,

poster) into 400 equal units (20 high and

20 wide) . For example, these guidelines are

for an 8 .5” x 8 .5” page that has been divided

into 400 units, each measuring .425” x .425” .

All design elements in these guidelines are

aligned to the grid .

Grid unit 1/20

All msum materials are built upon a grid of 20 equal vertical by 20 equal horizontal units. This modular approach ensures structural integrity and enhances the consistency of size and appearance for all visual elements. Used correctly, the grid helps designers achieve balance and results in a clean, well-organized layout of assets, copy and images.

Proportions will vary per size. Standard formats illustrated below are available as electronic templates.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20


Signature signoffsize and orientation

The msum signature or symbol should be placed in the lower 1/3 of the communication cover aligned and sized with the format’s grid. Examples below are a few of the many possibilities.

Vertical signature

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Horizontal signature

Symbol


Fire Pattern The fire pattern shown below is custom-generated artwork. Therefore, please reproduce it using only the approved electronic files with no alterations. Any substitution will dilute its impact.

The fire pattern may be cropped, enlarged or reduced but not reoriented. Its size and shape should be bordered by the grid.

Fire pattern orientation may not change . Its size should be bordered by the grid .

Pattern orientation Fire pattern

Fire pattern msum Red, 100% size

Fire pattern msum Gray, 100% size Fire pattern msum Gray outlines, 100% size, 30% opacity

Fire pattern msum Red, 500% size


Flame Icon The flame icon shown below is custom-generated artwork. Therefore, please reproduce it using only the approved electronic files with no alterations. Any substitution will dilute its impact.

The flame icon should always appear vertically and may be flipped left or right horizontally but never flipped upside down.

Flame orientation options

are flipped left or right but

always vertical

Vertical alignment to grid Horizontal alignment to grid

Flame icon orientation

Alternate flame variation

msum primary color palette msum secondary color palette


Typography

Primary Typeface

Scala and Scala Sans

Typography is another important element that adds consistency to all communication materials.

One large typeface family makes up the msum identity system. These fonts may be used separately or in combination.

Alternate Typeface

Georgia and Verdana

Use of the primary typefaces on all materials is strongly encouraged. However when they are unavailable — for example, in some PC-based programs such as Microsoft PowerPoint, in business correspondence or on the Web — these alternatives are acceptable.

Scala Family

Scala

Scala Italic

Scala Bold

Scala Bold Italic

Scala Condensed

Scala Condensed Bold

Georgia Family

Georgia

Georgia Italic

Georgia Bold

Georgia Bold Italic

Verdana Family

VerdanaVerdana ItalicVerdana BoldVerdana Bold Italic

Scala Sans Family

Scala Sans

Scala Sans Italic

Scala Sans Bold

Scala Sans Bold Italic

Scala Sans Condensed

Scala Sans Condensed Bold

Scala Sans Light

Scala Sans Light Italic

Scala Sans Black

Scala Sans Black Italic


Photography The msum photographic style evokes a connection to our community of audiences. Choose images that capture moments and perspectives that reflect our promise of collaboration, opportunity, learning and real-world education.

Photographs of people should show engagement, whether in an activity or with another individual (students with students, students with faculty, student working in a lab) .

Student-centered or faculty-centered photography should appear natural and not posed .

Focus should remain on subject matter in a less traditional manner with unique usage of foreground or background elements to create depth and visual texture .

Color palette is not limited but should be bright and vibrant .

Application Stationery

Print Examples

Merchandise

Signage

PowerPoint Background

Web Standards


Business Card

College/Department

1104 Seventh Avenue SouthMoorhead, Minnesota 56563mnstate.edu

First Last NameJob Title

218.477.2142 t218.477.2142 c218.477.2142 f [email protected]

Minnesota State University Moorhead is a caring community promising all students the opportunity to discover their passions, the rigor to develop intellectually, and the versatility to shape a changing world.

A member of the Minnesota State Colleges & Universities System

msum identitymsum signature or symbol is required on the front . msum seal and mission statement are required on the back .

Color paletteBusiness cards use the msum primary color palette . White dominates .

TypographyPrimary: ScalaSecondary: Scala Sans

Size3 .5” x 2”

Grid20 x 20 equal units

OrderingFile is available to order from msum Web to Print .


College of Social and Natural Sciences

[email protected]

218.477.XXXX 218.477.XXXX

Dear Sir or Madam, Please type you letter here. Use either Georgia or Verdana as your font choices. Please do not change the margins. They are set up to print on official MSUM letterhead. Sincerely, First Last Name

Letterhead

Minnesota State University Moorhead is an equal opportunity educator & employer and is a member of the Minnesota State Colleges & Universities System.

1104 Seventh Avenue South • Moorhead, Minnesota 56563www.mnstate.edu

msum identitymsum signature or symbol is required on the front .

Color paletteLetterheads use the msum primarycolor palette . White dominates . Letterhead is printed in 2-color .


Size8 .5” x 11”



Print your personalized letter onto the pre-printed msum letterhead . Contact marketingteam@mnstate .edu for the word template .


Envelope

1104 7th Avenue SouthMoorhead, Minnesota 56563msum identity

msum signature and address are required on the envelope .

Color paletteEnvelopes use the msum primarycolor palette . White dominates . Envelope is printed in 2-color or 1-color (msum gray) .


Size#10, #10 window, A6, A2



Personalization1,000 order minimum is required for envelope personalization . Contact printing@mnstate .edu for prices and more information .


Note card

Minnesota State University Moorhead is an equal opportunity educator & employer and is a member of the Minnesota State Colleges & Universities System.

1104 Seventh Avenue South • Moorhead, Minnesota 56563www.mnstate.edu

College or Department Title www.mnstate.edu

msum identitymsum signature or symbol is required on the front .

Flame iconThe flame icon is used as a graphic accent .

Color paletteNote cards use the msum primarycolor palette . White dominates .


Size6” x 9” folded to 6” x 4 .5”




Print Examples

MSU MoorheadTotal Number of Students on Campus: approx. 8,500

Academic Programs: 76 majors, 172 emphases and optionsOff-site programs, metro/Twin Cities outreach at Twin Cities

area community and technical colleges19:1 student-to-faculty ratio23 average class size

Largest Majors: Elementary Inclusive Education, Mass Communications, Biology, Business Administration, Art, Accounting, Psychology

Unique Majors: Film Studies, Music Industry, East Asian Studies, Graphic Communications, Sustainability

Location: MSU Moorhead is located in Moorhead, Minn., just across the Red River from Fargo, N.D. 3.5 hours from:

> Minneapolis, Minn. > Sioux Falls, S.D.

> Bismarck, N.D. > Winnipeg, Manitoba

Fargo-Moorhead is a Great Place to Live: > Active, student-centered community

> More than 25,000 college students live in the FM area

> Vibrant downtown area, with arts, boutique shopping, coffee shops and more

> Tri-College University (MSUM, NDSU, Concordia)

> Major shopping mall (West Acres Mall)

> Hundreds of major restaurants

> 31 movie screens

> Concerts and festivals at the FARGODOME

> Local professional sports (Fargo Force hockey, FM Redhawks baseball)

Accreditation: Accredited by the Higher Learning Commission and a member of the North Central Association of Colleges and Schools. The MSU Moorhead School of Business has earned AACSB International Accreditation, which less than 5 percent of the world’s business schools achieve. Additional areas of accreditation include: Speech, Language and Hearing Sciences; Athletic Training; and Teacher Education.

Athletics: The MSU Moorhead Dragons are a NCAA Division II school and a member of the Northern Sun Intercollegiate Conference (NSIC). MSU Moorhead has 14 varsity sports–5 men’s and 9 women’s–plus many club and intramural sports. Check out www.msumdragons.com for schedules and rosters.

Minnesota State University Moorhead is an affordable, mid-sized, four-year public university with a private college appeal.

By following the guidelines presented in this document, msum communications will maintain a consistent, recognizable style in the marketplace. Graphic elements should be used in a complementary manner. Careful use of the color palette and typography maintain the integrity of the msum brand.

msum identitymsum signature or msum symbol is required on all materials . Additionally a msum signature may be used in the communication .

Fire patternThe fire pattern is used judiciously as a subtle accent .

Color paletteMaterials use the msum primary color palette . White dominates . The secondary palette is used sparingly as an accent .

PhotographyPhotography has a selective focus, is closely cropped, and uses a limited palette . Images should reflect simplicity, clarity and humanity .




Print design examples

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ENGAGEENGAGEYes, there is a world outside of textbooks,

studying, classes and exams—and it’s a big one!

With more than 120 student organizations, clubs and special interest groups, you’re certain to find plenty of welcome diversions from the rigors of study.

Our Multicultural Affairs Office is dedicated to helping all students succeed. The office supports LGBTQ Safe Zone efforts and provides services and programs to help you adjust to college life and achieve success academically and personally. It also sponsors or promotes many events—such as Woodlands and High Plains Powwow, Martin Luther King Jr. Celebration and the Unity Conference—to inform, educate and celebrate our diverse cultures.

COLLABORATEAn outstanding opportunity to learn from the best.

Our professors don’t just teach; they mentor. That means inviting you to join them on research projects and sharing real-world experience. Learn the art of negotiation from a former ambassador to the Soviet Union. Edit film with an award-winning documentary filmmaker. Or contemplate astrophysics with a NASA consultant.

Now that’s learning with the best.

▸ Scan for a video to see how MSUM prepares students for their careers, or visit youtube.com/msumoorhead.

Minnesota State University Moorhead is an equal opportunity educator and employer and is a member of the Minnesota State Colleges and Universities System. This information will be made available in alternate format upon request by contacting Disability Services at 218.477.2131 (VOICE) or 1.800.627.3529 (MRS/TTY).

For more information about MSUM, please contact:

[email protected]

www.msum.com

800.593.7246

or 218.477.2161

> Ninety-five percent of School of Business faculty members hold the highest degree in their field. Most accounting faculty members are Certified Public Accountants and have worked in the auditing or tax practice areas of public accounting.

> Students can receive valuable experience as well as credit for working with the Small Business Development Center, an agency that provides consulting services to small-business owners.

> Competitive scholarships are awarded annually to accounting students.

> The School of Business offers highly regarded exchange programs that allow students to study at universities in China and England.

Student Organizations Student organizations in the School of Business provide opportunities for students to network with others who have similar interests, explore business careers and develop leadership and communication skills. These organizations include:

> Delta Mu Delta (national honorary society)

> Financial Management Association

> Pi Sigma Epsilon (professional business fraternity)

> Tri-College Student Human Resources Association

Careers Accountants typically work in four major fields:

Public accountants perform a broad range of accounting, auditing, tax and consulting activities for corporations, governments and nonprofit organizations.

Management accountants are usually members of an executive team and are involved in strategic planning or developing new products or services. They analyze financial information and may be involved in budgeting, performance evaluation and cost and asset management.

Government accountants and auditors work in the public sector, maintaining and examining the records of government agencies and auditing private business and individuals whose activities are subject to government regulations or taxation.

Internal auditors examine and evaluate their firm’s financial and information systems, management procedures and internal controls to ensure that records are accurate and controls are adequate to protect against fraud and waste.

Benefits of the Accounting Major > A professional business advisor assists

each student through the freshman and sophomore years. Students are then assigned to an accounting faculty member for academic advising.

> Students receive a high degree of personal attention from faculty. Class sizes average 40 students at the introductory level and just 20 at the upper level.

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AccountingAn Accounting degree prepares students to provide an array of vital business and accounting

services to many types of organizations. Minnesota State University Moorhead’s Accounting

program is part of the School of Business and is among the university’s most highly regarded

programs. The School of Business carries the prestigious AACSB accreditation, an honor

enjoyed by only five percent of the world’s business schools.

Powerful performances right here.

The Second City

The Second City The company that launched the careers of many Saturday Night Live comics

America’s famed comedy troupe brings its “Laugh Out Loud “ tour to town. Tina Fey, Bill Murray, Gilda Radner, John Belushi, Stephen Colbert, John Candy, John Stewart, Steve Carell and many others became stars at The Second City. Now comes the next generation of the comedy world’s best and brightest in an evening of hilarious sketch comedy and improvisation.

September 8, 7:30 p.m., Hansen Theatre

James Sewell Ballet

James Sewell Ballet with the Arsenal Trio“…different and unpredictable, this is the company to see.” – The New York Times

One of James Sewell’s major opuses is choreography set to Mendelssohn’s Piano Trio. This time, the dance company performs the great work with Fargo-Moorhead Symphony Orchestra’s beloved concertmaster, violinist Ben Sung, his equally beloved wife, pianist Jihye Chang, and their colleague, cellist Hrant Parsamian. Besides the Mendelssohn, the evening will include new choreography by Sewell, also set to music performed by the Arsenal Trio. Don’t miss this masterful collaboration!

March 3, 7:30 p.m., Hansen Theatre

Cantus/Theatre Latté Da

All Is Calm: the Christmas Truce of 1914The highly-acclaimed collaboration between Cantus and Theatre Latté Da.

The Western Front, Christmas, 1914. Out of the violence comes a silence, then a song. A young German soldier steps into No Man’s Land singing Stille Nacht (Silent Night). Thus begins an extraordinary night of camaraderie, music and peace. Minneapolis men’s chorus Cantus and actors from Theater Latté Da bring their vocal and theatrical talents together to recall the remarkable World War I truce between Allied Forces and German soldiers in the trenches on Christmas, 1914.

December 8, 7:30 p.m., Hansen Theatre

Takács Quartet

Takács Quartet“There’s simply no other quartet around today that comes within touching distance of the Takács..” – London Guardian

Recognized as one of the world’s great ensembles, the Takács Quartet plays with a unique blend of drama, warmth and humor, combining four distinct musical personalities to bring fresh insights to the string quartet repertoire. This performance features quartets by Janácek, Britten and Ravel.

November 17, 7:30 p.m., Gaede Stage

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Buy Tickets Now!

The Cheryl Nelson Lossett Performing Arts Series

The University Theatre Series

The University Music Series

The Straw Hat Players

Roland Dille Center For The ArtsHansen Theatre • Gaede Stage • Fox Recital Hall

www.msum.com2 3

DISCOVERAt A GlanceFounded: 1887

Student Population: Approximately 8,500, from 37 states and 56 countries.

Student-to-Faculty Ratio: 19:1

Average Class Size: 23

Courses Taught by Professors: 100%

Distinction: More Carnegie Foundation Professors of the Year (nine) than any college or university, public or private, in the Dakotas, Iowa, Minnesota or Wisconsin.

Number of Majors: 76, with more than 172 emphases and options.

Financial Aid: 85% of degree-seeking students receive financial aid.

Discovery Begins With A VisitThe best way to discover what we’re about is to see for yourself. To find

a convenient Campus Visit Day or schedule your personalized tour,

visit msum.com or call 218.477.2161 or 800.593.7246. Tour our beautiful

campus, sit in on classes, meet with faculty and students—even

sample the fare at Kise Commons, our dining hall!

Minnesota State University Moorhead is a place dedicated to boundless

discovery. One where you’ll explore new passions, build new friendships

and learn from and alongside faculty mentors. It’s a welcoming campus

community that values friendship and learning. We invite you to discover

Minnesota State University Moorhead.

Who We AreMinnesota State University Moorhead is a mid-sized, four-year public university

with a friendly, private college appeal. We’re located in Moorhead, Minnesota,

just across the scenic Red River from Fargo, North Dakota.

Total Financial Aid Awarded: Approximately $70 million for the 2010-2011 academic year.

Amount of Scholarships Awarded: Approximately $2.04 million for the 2011-2012 academic year.

Accreditations: Accredited by the Higher Learning Commission and a member of the North Central Association of Colleges and Schools. The MSU Moorhead School of Business has earned AACSB International Accreditation. Additional areas of accreditation include Speech, Language and Hearing Sciences; Athletic Training; and Teacher Education.

Athletics: NCAA Division II Northern Sun Intercollegiate Conference.

DISCOVER


Merchandise The msum logo is a registered Federal trademark and is owned exclusively by the university. Anyone wishing to use the msum symbol and signatures on merchandise must first request design approval from Trademark Licensing at:

SMA, Inc . Jared Harding jharding@mnaworks .com 201 S Capitol Ave ., Ste 520 Indianapolis IN 46225 t 317 .829 .5735 f 317 .829 .5696

The approved merchandise vendor list will be continually updated as additional vendors are approved to use the new msum visual identity/logo. Send questions about merchandise ordering to [email protected]

msum clothing and merchandise may also be purchased at the msum Bookstore.

Approved Merchandise VendorsTriState DistributingRae Kappeltristate@royalljewels .comt 701 .237 .0049

Promotional SolutionsMatt Oyematto@promotingus .comt 701 .356 .7767

Brown & SaengerDawn Osbornedawno@brown-saenger .comt 701 .297 .7702


When ordering merchandise, you may request the full msum logo, full logo with department title, or just the M symbol with department name. See page 15 for examples of the M symbol with department titles. Refer to pages 54-55 for complete logo options. Order MSU Moorhead Name Badges

at the price of $14 each . Please order your badge from our online order form:

http://appserv .mnstate .edu/instrmedia/name_badge .htm

Using this form allows faster processing of your order .

You may use an all red variation of the logo for printing on merchandise with a dark gray background . Dual color (red and gray) is preferred to create a sense of collaboration . Any other use of the red logo is strictly prohibited . Contact SMA, Inc . for design approval .


Braille: American, stainless steel braille beads

10”

202 B

CONFERENCE ROOM

Insert withBrushed Aluminum FrameMounted with VHB Tape

1/16” 2-ply & 1/32” Brushed Aluminum / Black (Back Plate)Charcoal Gray Verbage

Optional Slider

1 MM PVC White (Digital �ame graphic print)

1/16” 2-ply & 1/32” Brushed Aluminum / Black (Back Plate)

IN USE

Room Identifier ADA Signage

Sign SizesClassrooms, Rest Rooms, Directions, etc10” x 10”

Offices, Dorm Rooms8” x 6”

Contact:Jody BendelMarketing Graphics MSU Moorhead bendel@mnstate .edu218 .477 .2340 www .mnstate .edu/upg/

Vinyl and Substrate colorsMSUM Red Arlon High Performance 2100 / 2200 / 2270 - 01 Red Gerber High Performance 220 / 225 / 230 - Cardinal RedMSUM Gray Arlon High Performance 2100 / 2200 / 2270 - 50 Medium Gray Gerber High Performance 220 / 225 / 230 - Shadow GreyMSUM Silver Arlon High Performance 2100 / 2200 / 2270 - 07 Silver Metallic Gerber High Performance 220 / 225 / 230 - Silver


10” x 10” Elevator8” x 24” Way nding - Wall Mount

ELEVATOR

10” x 10” Restroom - Women

WOMENSOCIAL WORK

8” x 24” Way�nding - Wall Mount

YOU ARE ENTERINGLOMMEN HALL

8” x 36” Way�nding - Double Sided - Ceiling Mount

OFFICE OF STUDENT ACTIVITIES

10” x 10” Restroom - Men

MEN

10” x 10” Directional

THEATRE


PowerPoint Background Send requests about PowerPoint and other backgrounds to [email protected].

msum identitymsum signature or msum symbol is required on all PowerPoints .

Fire patternThe fire pattern is used judiciously as a subtle accent .

Color palettePowerPoints use the msum primary color palette . White dominates . The secondary palette is used sparingly as an accent .

TypographyPrimary: ScalaSecondary: Scala SansAlternate: Verdana or Georgia

Size7 .5” x 10”, 72 DPI



The following web standards apply to all web pages for MSUM Offices, Colleges, Departments, Programs and Student Organizations.

*Note: See section below for standards for faculty, staff, and instructional web pages.

1 . The Visual Identity Standards Guide applies to all MSU Moorhead web pages . The standards specify appropriate use of the university’s logo, symbols, typefaces and colors .

2 . All MSU Moorhead web pages will be developed, designed and supported by the MSUM Web Team, which is comprised of the Web Communications Strategist from University Marketing, the Web Master/Designer from Information Technology and the Web Developer from Information Technology .

3. All university web pages will comply with the World Wide Web Consortium (W3C) Standards (http://www .w3 .org/standards/) .

4. All university web pages will comply with the MnSCU Accessibility Guidelines (http://webmasters .mnscu .edu/accessibility), including the Web Accessibility Initiative (WAI) (http://www .w3 .org/WAI/) .

▸ Minnesota State Colleges and Universities by law (Minnesota Statutes 2008, section 248 .07) and policy forbids discrimination against individuals with disabilities in providing services to the public or its constituencies .

Because of the importance of access to electronic information and other Web based resources, MnSCU is committed to provide web sites that are accessible pursuant to the standards set forth in Section 508 of the federal Rehabilitation Act .

*Web standards for all faculty, staff, and instructional web pages. Instructional Technology staff is available to help faculty develop their instructional web pages . You can contact them via phone at 218 .477 .2135 or email at its@mnstate .edu . The web standards are mandatory for all faculty, staff and instructional web pages with the exception of item #2, which is optional for all faculty, staff, and instructional web pages .

Web Standards and Policies


1. TypographyThe MSU Moorhead website utilizes Verdana for its primary typeface . Georgia is also accepted as an alternate typeface for headings, subheadings and additional usage .

Preferred color choice is standard black type on a white background, red type on a white background (typically for headings), or white type on a red background . Type that is hyperlinked should be red . (Please see color palette section of visual identity guide for proper color codes) .

2. Copy Requirements

The minimum point size for web copy is .9 em . Copy requirements are dependent upon placement and should follow the parameters below:

a. Body Copy [p: font-size: 0 .9em] Body copy should be .9em Verdana .

b. Headings [h1: font-family: Georgia; color: #333333; font-size: 1 .7em; font-weight: normal] Headings or titles should be 1 .7 em Georgia .

c. Subheadings [h2: font-family: Georgia; color:#333333; font-size:1 .4em; font-weight:normal] Subheadings should be 1 .4 em Georgia .

d. Additional heading style [h3: font-family: Georgia; color: #000000; font-size: 1 .4em; font-weight: normal; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: #a7192c] A third style of headings can be 1 .4 em Georgia with border styles applied .

e. Title bar headings Titles or headings on the red bar across the main photo banners can be up to 46 characters in length . The type is Verdana 2 .2em .

f. Paragraph length Paragraphs should be one to four sentences in length but should not exceed six character lines .

g. Photo banners The main rotating photo banner on the MSUM homepage should consist of a two- to five-word heading and a 6-12 word descriptor for each rotating image .

3. Thumbnails

Thumbnail features, most commonly seen in the right-hand column of the website, should include a two- to five-word title with a five- to eight-word descriptor above the thumbnail image .

The image should be 140 px x 100 px . Below the thumbnail image should be a hyperlink with a > sign indicating a hyperlink to the page with related content .

4. Required Page Elements

All pages should follow the University-standard three-column template .

a. Header Every web page should include the standard header, which includes the academic wordmark, the Ask MSUM, Directory and Give to MSUM icons as well as the main

Web Content Standards All MSU Moorhead web pages must use standard university terminology in referring to departments, courses, and organizations. The content of all MSU Moorhead web pages must be current, accurate and understandable.

navigation for Academics, Admissions, Student Life, Athletics, Visitors and About MSUM .

b. Footer Every web page should include the standard footer, which includes the Mission, the MnScu and Affirmative Action Notice, Accessibility, Disclaimer, Emergency, Copyright, Contact Us, A-Z index, Jobs, Maps and the Campus Address and Phone Number .

c. Logo All official University websites are required to include a link back to the homepage (http://www .mnstate .edu) via the University wordmark .

5. University References

The institution’s full name is Minnesota State University Moorhead . The name may appear as follows:

Minnesota State University Moorhead MINNESOTA STATE UNIVERSITY MOORHEAD

Acceptable abbreviated forms include:

MSU Moorhead

MSUM

Any form used other than those listed are considered incorrect .


6. Degree References

When abbreviating an academic degree, insert a period after each letter (no space between) . Ph .D . is usually abbreviated . B .A ., Bachelor of Arts B .S ., Bachelor of Science M .A ., Master of Arts M .S ., Master of Science M .F .A ., Master of Fine Arts M .L .A ., Master of Liberal Arts Ph .D ., Philosophiae Doctor (Doctor of Philosophy)

7. Offices, Organizations and Departmental References

Names of departments, organizations and offices should be spelled out upon the first reference with the abbreviation (if applicable) included in parentheses . On second reference, the department or office should be abbreviated (where applicable) with uppercase letters and no periods .

For example: Comstock Memorial Union (CMU) is a popular gathering place on campus . Within the CMU, there are… .

Names of departments, organizations, offices, programs and colleges should be capitalized when specifically referenced and/or when the full title is used . Use lowercase if no proper name is used .

For example: Department of Art & Design… .the department offers… The Student Academic Conference… .the conference is a unique venue… The Master of Liberal Arts Program… .the program requires…

8. Photography Style

Standard photo dimensions for the main photo banners is 556 px x 325 px . Thumbnail images are 140px x 100px .

All images should be high quality to allow for resizing and cropping for maximum visual impact . Images should have a minimum pixel size of 800x600 and a minimum of 96 DPI for optimal resolution .

The general photography style should follow the parameters below:

▸ Main photo banners should have a unique, rotating selection of 3-5 images that blend people (students, faculty and alumni), place (classrooms, facilities, buildings) and stock imagery (if applicable) . Images should have varying angles and composition for variety .

▸ Photographs of people should show engagement, whether in an activity or with another individual (students with students, students with faculty, student working in a lab) .

▸ Student-centered or faculty-centered photography should appear natural and not posed .

▸ Focus should remain on subject matter in a less traditional manner with unique usage of foreground or background elements to create depth and visual texture .

▸ Color palette is not limited but should be bright and vibrant .

9. URLs/Links

Any reference to content that is already available on the MSU Moorhead website should provide a link rather than duplicating the material (i .e . Admission information, course descriptions, degree requirements) . All links on web pages should connect properly and should not produce an error message of any kind .

URLs can be indicated with the prefix ‘www’ rather than including the full address with

‘http://’ . For example: Visit www .mnstate .edu .

Hover states (when placing the cursor over a hyperlink) should be indicated with an underline or with a change in color relative to the font or the text backdrop .

10. Miscellaneous Items

Bulleted lists (ordered and unordered lists) should either be the default bulleted list with circles or the default numbered list .

For example:

• Freshmen• Sophomores• Juniors

OR

1 . Freshmen2 . Sophomores3 . Juniors

11. Contact Us

For questions, information or assistance related to the web standards, please contact the MSUM web team at webteam@mnstate .edu .

Athletics Standards Athletics Symbol

Athletics Signature

Athletics Typography

Athletics Samples


Athletics Symbol The athletic symbol is a custom design fire-breathing dragon. The Dragon symbol must be accompanied by reference to Minnesota State University Moorhead Dragons Athletics.

The Dragon symbol may ONLY be used when promoting Msum Athletics .


Athletics Symbol

Red and black

Black

Reverse

The msum athletics symbol as a graphic element may only be reproduced in the following colors. All symbols may be used on print materials and clothing.

In a one-color treatment, the Dragon symbol must appear in black or white (in a reverse treatment).

In a two-color treatment, the logo must appear in black, and the tongue of fire on the dragon must appear in red. The logo may be reversed from a dark background or photograph and must appear as white or white with a red tongue of fire.

The Dragon logo may not be tipped or angled. Do not modify, scan, or recreate the symbol. Official versions may be obtained through the Athletics Department.


Athletics Signature The primary msum athletics signatures shown below are custom-generated artwork. Therefore, please reproduce it using only the approved electronic files. Any alterations will dilute its impact.

The primary signature may be applied in two formats, with or without the Dragon symbol.

With symbol

Without symbol


Athletics Signature This logo may only be used for Athletics. Shades of gray and gradients (such as on our website) must use the black/red-flame dragon. For secondary options, see page 54.

Red and Black

Black

White

Red


Athletics Typography

Header TypefaceThe official header typeface of Dragon Athletics is ITC Machine. This type may be skewed 5 to 10 percent to be made italic.

ITC Machine

Primary TypefaceThe primary typeface for Dragon Athletics content is the official University font, Scala or Scala Sans, as seen on page 26.

Alternate TypefaceThe alternate typeface for Dragon Athletics are Georgia or Veranda as seen on page 26.

No other fonts may be used.

ITC Machine italic


Athletics Samples

Appendices Approved Marks

Identity Matrix


msumHorizontal Logo

msumVertical Logo

msum SymbolSymbol with Department

Official Seal Dragon Symbol Athletics Logo Old Logo

Business Cards ● ● ●

LetterheadsStandardExecutive

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Envelopes ● ●

Signage ● ● ●

Vehicular Signage ● ●

Marketing MaterialsBrochuresPostersAdvertisementsFlyersFoldersNews Releases

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Internal MaterialsRouting SlipsFax Sheets

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Websites ● ● ● ●

PowerPoints ● ● ●

MerchandiseClothingGift Items

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AthleticsUniformsPromotionalGifts

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CeremonialNote Cards/InvitesDiplomas

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Identity Matrix

Marketing Department

Minnesota State University Moorhead

1104 7th Avenue South

Moorhead, MN 56563

www.mnstate.edu

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