V i s u a l B e s t P r a c t i c e s

F O L D D E T A I L 1.  Folds * Long Sleeve Tees And Fleece 2.  Folds * Short Sleeve Tees, Tanks And Bottoms Hanging Details 3.  Single Table Plan O Gram & Capacities H A N G D E T A I L 4. Hang Details 5. Rolling Rack/Warehouse Hang Detail 6. Rolling Rack Hanging Basics & Capacities 7. Wall Details

W I N D O W S 8. Mannequin Detail 101 9. Window Display

E T C 10. Color Theory 11. Signage Placement 12. Store Photos 13. Boutique Propping Concepts

Folds * Long Sleeve Tees and Fleece

Fold back sleeve leaving cuff revealed If tag is attached in arm pit, tuck into

place so it doesn’t get tangled with the stack

If item is tagged at the neck, leave tag out. Great branding and ease of shopping

….Leave hood exposed and pull cords to slightly cinch hood

**SLEEVE FOLD USED TO HIGHLIGHT A DESIGN FEATURE SUCH AS A CONTRAST STITCH OR COLOR BANDING ON THE SLEEVE OR CUFF AND USED IN A TEE FOLD TO SHOW IT IS LONG SLEEVE TO THE CUSTOMER

FLEECE FOLD DETAIL *SLEEVE IN

FLEECE FOLD DETAIL *SLEEVE OUT

LONG SLEEVE TEE/FLEECE DETAIL *HALF FOLD

Lay item face down

Lay item face down

Lay item face down

Fold sleeves in

….then up again to the shoulders. Flip over to reveal front of item….

Flip up bottom just below sleeve fold as shown…

Fold one sleeve in leaving other sleeve out…

…then flip over to reveal front of item….

Fold in both sleeves…

Flip bottom of item in half as shown…..then Flip over to reveal front of item ….

Tank Top Fold Detail • Avoid folding “burnout” or Tissue tanks /tees since they have a much better hanger appeal

Bottom Fold Detail • Keep folding of bottoms to a minimum (ideally one bottom sku to a folded table presentation) • Use this basic half fold for all bottoms

Folds * Short Sleeve Tees, Tanks and Bottoms

SS Tee Fold Detail * Tri Fold

Lay item face down

Lay item face down

Lay item face down

Fold in half

Flip up bottom to armhole

Flip over and expose tag

…and turn over. Expose tag as

shown Fold in sides Flip bottom up to just

below arm hole

Flip up again….

Single Table Plan o Gram & Capacity Levels

Option 2. Double Classification One style fleece in four colors and One style bottom in two colors shown, creating an outfit •  Ideal Capacity of 36 units •  Max Capacity of 72 units

Option 1. All Fleece (Single Classification) 5 rows across 2 rows deep stacks •  Ideal Capacity of 60 units •  Max Capacity of 120 Units

Option 3; Cross Merchandising (Triple Classification) One style Tee in Six Colors, One style fleece in Two colors, and One Bottom in Two colors, creating an outfit •  Ideal Capacity of 60 units •  Max Capacity of 120 Units

Table Plan o Grams: There are so many ways to merchandise a table but here are three basic layouts Ideally 6 Units per stack consisting of 1-Small 2-Medium 2-Large 1-Xlarge

To maximize double up to no more than 12 units pr stack

Size Stacks Large to Small Bottom to Top

Merchandising Note….

Hanging Details

When hanging Bottoms use an open face hang, as shown, to show all

features front and back

With Product facing forward the hanger hook forms a question mark

Merchandising Note:

Front of Garment Facing Left throughout the Space *This is ideally the Key Account Hanging procedure. Boutiques often use a different strategy which is fine as based on their preferences.

When product is warehoused as shown, the front of the garment with Alternative label faces Left. Shown is a “boutique” hang showing multiple skus creating a cohesive look for the customer *Boutique/Specialty Accounts vary in their preference.

Rolling Rack - Warehouse Hang Detail

*Option One All Fleece Single Sku Multiple Colors

*Option Two All Tees Or All Tanks Single Sku Multiple Colors

These Options Highlight The Ideal Schematic

*Option Three Cross Merchandised One Bottom, One Tee And One Style Of Fleece In Multiple Colors. Creating A Cohesive Look

Merchandising Note: Include some visual interest by adding texture to the hanging product…fold cuffs of

exposed arms once or twice as shown

Merchandising Note:

• Product Is Hanging Light In Color To Dark In Color From Left Of The Rack To The Right of the Rack • Also note example Of The Front Of Product Facing Left

Size Product Small to Large Left to right within each sku

Small Large

Left Right

The Alternative Rolling Rack Capacity Levels:

• Fleece On Wood Hanger Up To 40 Units • Fleece On Plastic Hangers Up To 75 Units • Tees /Tanks On Wood Hangers Up To 54 Units • Tees/Tanks On Plastic Hangers Up To 90 Units

• When Using The Base To House Inventory Keep It Simple With No More Than Four Stacks Across Front Of Rack. Ideally No More Than 6 Units Per Stack

Rolling Rack Hanging Basics & Capacity Levels

Make sure to add a layered “look” to the front of the

rolling rack. No more than Three Layers featuring items on the rack

itself

Wall Details

Example Of Wall Layout (Warehouse Hang or Side Hang) Tops Are On The Top Bar And Bottoms Hung Below Creating An Outfit Size Each Sku Small To Large From Left To Right

Example Of Wall Layout (All Face-outs)

Each Face Out Arm Contains One Sku in Single

or Multiple colors Keep the same styles

together

Mannequin Detail 101

Mannequin 101:

Ideally No More Than 5 Skus On One Mannequin; Top + Fleece+ Bottom + Necklace + Bag = Fabulous! **These Are Your Silent Salesman And Need To Be Stylized And Accessorized To Your Best Ability To Represent the Alternative Customer. Mannequins should be changed out weekly or at best, each store visit. • Always tuck tags • Always remove or relocate sensors • Never use product that is not fully stocked • Feature newest receipts

Window Display

Basics Of A Great Window Display • Pyramid effect or stepping creating a high focal point and working down in steps. Your eye follows the flow and is easy to understand. You have 2.5 seconds to grab the attention of A customer on the street. Make it count! • Product: feature newest product ensuring full size runs are available. Never highlight product in a window that you only have a limited size range • Props: they should compliment the product and not overwhelm. We are selling clothes after all. • Profits: product displayed in a window typically has a higher sell thru. • Change out mannequins weekly, especially in windows that get direct sunlight to avoid product damage • Make sure your windows are CLEAN and DUST free • Less is more….

Color Theory

Ideally Product is Hung Light to Dark Left to right as shown above. This is a general rule as applies to Basic Merchandising Standards

Add in a pop of color if available

Keep same styles/skus

together Do not merchandise all one

color product together Mix product to create an outfit in a wearable color

palette

Sale Product? Option: Pull out any piecey product 2 or less of a sku and add to sale rounder. Option: If one color of an existing sku goes on sale, keep it all together within a full price story.

Here are two examples when choosing color palettes for either wall, table or rolling rack presentations.

Signage Placement

Rolling Racks have a 7’’ x 5’’ swivel frame. If no P.O.P. is available

remove frame

Wood Blocks are a great Branding tool. Keep front and

forward on a table for best exposure.

Sign Packages Will Vary By Account. It Is Key That The Alternative Marketing Supplied Is Featured To Call Out The Brand In A Sea Of

Competition!

Store Photos

Boutique Propping Concepts

Propping is meant as a visual layer and set in place to compliment the clothing, not over power it. Terms to think of when choosing props; vintage, rustic, up-cycled, repurposed…..