visual aids
TRANSCRIPT
Chapter 12
Visual Aids
Purposes of Visual Aids
• Improve clarity of complex ideas
• Improve retention of information
• Provide interest and variety
Using Visual Aids in Reports
• Visual aids help communicate ideas.
• Each should have a specific purpose.
• Use and placement enhance the effectiveness of your communication.
Visual Aids
• Placement
• Identification of visual aids
• Identification of sources
Visual Aids
• Tables• Graphs• Charts• Drawings• Photographs• Diagrams• Maps
Developing Visual Aids
• Tables– Word tables– Numeric data tables
• Charts– Organization charts– Flow charts– Pie charts
• Graphs– Bar graphs– Line graphs
Other Visual Aids
• Maps• Pictographs• Photographs• Drawings
To Improve Clarity of Complex Ideas
• Tables and graphs – easy data comparisons• Organization and flow charts - present
relationships and procedures• Pie charts - relationships of parts to a whole• Bar graphs - compare differences and
quantities– Different data types at one time – Same data type over time– Multiple bar graphs – different items at one time
• Stacked bar graphs – differences within variables
• Drawings – emphasize detail
Numeric Data Table
Organization Chart
Pie Chart
Bar Graph
Stacked Bar Graph
Planning and Interpreting Visual Displays
• Accurate and ethical visual aids• Colors—for color prints or presentations
– Identify different items– Show contrast of items– Create moods
• Shading and cross hatching (patterns)—for black and white copies– Identify different items– Show contrast of items
To Improve Retention of Information
• Visual aids promote retention of information.
• Slides and transparencies summarize main points.
• Handouts promote note taking.• Physical objects appeal to vision
and touch.
To Provide Interest and Variety
• Pictographs attract attention.• Maps show locations and
relationships.• Photographs and multimedia
stimulate interest.
Selecting Appropriate Presentation Aids
• Effective visual aids
• Effective audio aids
• Effective multimedia presentations
Visual Presentation Aids
• Slides and transparencies• Handouts• Flip charts and posters• Objects
Audio Presentation Aids
• Cassette tapes
• CD’s
• Podcasts
Multimedia Presentations• Include several types of media—
visual, sound, action– Slides
•Audio•Transitions—dissolves, fades, swipes
– Computer projection links•Websites•Podcasts or vodcasts•Blogs•Video clips