Thursday 12:10 p.m. Radisson Vol. 88 No. 13 103 Members

NEXT WEEK Oct 06, 2016 Meghan Parsons TEDx Chemung River - Introduction by Ted Goldwyn

IN THE WINGS Oct 13, 2016 Paul JakobsonData Visualization - Introduction by Greg Thomas Oct 20, 2016 Tina Howe A Writing Life - Introduction by Stu Sammis

THIS WEEK The Club met for lunch and fellowship in the Keuka/Seneca Room of the Radisson Hotel Corning. Members and guests were greeted by Gail Hostuttler and the musical stylings of Jim Hudson. Wendy Winnett delivered the invocation. Jeff Ugoretz collected 50/50, Paula Smith was capturing our antics for Cogs, and Jim Webb was our photographer. President Bill Boland presided.

VISITORS AND GUESTS Nancy Dubendorfer invited local realtor and Rotarian-to-be, Faye Guild-Nash. John Sands was accompanied by his lovely bride of 43 years, Ilene Sands.

MEMBER ANNOUNCEMENTS Ted Goldwyn announced the Rotary T-shirts and polo shirts will be available for sale through Friday, October 7. T-shirts are $12, and polo shirts are $25. XXL+ sizes are a couple dollars more. Order forms and pictures of the shirts were on the tables.

Ted also announced on behalf of Stu Sammis that the next installment in the Centerway Execucenter Lyceum Series, "Entrepreneurship: 3 Generations, 3 Perspectives," will be held on Monday, Oct. 3 at 5:15 p.m. featuring a panel discussion with three local entrepreneurs. The panel consists of Baby Boomer Jim Cendoma, a management consultant with Sterling Innovations Group; Gen-Xer Ted Goldwyn, a freelance commercial writer; and Millennial Craig Southard of Finger Lakes Traffic Control. Stu Sammis will serve as moderator. When Ted’s pronunciation of the word ‘entrepreneur’ was called into question, he blamed it on a defective mic. Nice try, Ted.

Dick Perry announced he is still taking pictures for the photo directory. Addressing President Bill as “your presidency,” “your honor,” and “your honorary king,” Dick asked when the deadline is to have your photo taken or

updated, to which Bill responded, “What was that, Dick? I wasn’t listening.” As it turned out, the deadline is next week. Dick cautioned Rotarians not to re-take their picture if the current picture is good. Dick Pope presented Ernie Danforth with a certificate honoring the life of Kate Danforth, explaining that the International Committee had approved a $500 donation to the Wheelchair Foundation, which in turn allowed them to honor someone of their choice.

NEWS FROM THE KINGDOM King William in Waiting clarified the confusion surrounding the RRexit poll held a couple weeks back, explaining that was not the vote. The vote is November 3 and the poll solely determined where the advertising dollars need to go.

THE PRE-PROGRAM

Rotary Youth Exchange student Lucas Kallas Vasconcellos delivered a hilarious presentation on Brazil. He has a dry sense of humor that kept Rotarians in stitches. Some interesting facts from his presentation include: •! In Brazil, Brasil is spelled with an “s,” not a

“z.” •!The capital of Brasil is Brasília. •! Lucas is from Jundiaí, which is near São

Paulo (San Paulo). •!Brasil has a population of 200 million people. •!Brasil’s President is Michel Temer. •! Jundiaí is a small town of 400,000 people. •! Jundiaí’s population is mainly Italian

immigrants from the war. •!Argos Industrial S/A was the major industry

that influenced Jundiaí’s growth, but it is now closed.

•! In Jundiaí, Lucas lives with his parents, Gilberto and Maria; his older brother, Caio; and his paternal grandparents, Darcy and Ubirajara.

•!Gilberto is a civil engineer and Maria is a civil technologist.

•!Caio is a mechanical engineer and has a fiancé.

•! Lucas is affiliated with the Rotary Club of Jundiaí-Sul.

•!The Iguazu Falls in Brasil rivals our Niagara Falls in beauty. If anyone would like to take Lucas to Niagara Falls so he can decide for himself, he would be happy to go.

•!The Amazon River is really big. •!Rice and beans are a staple in Brasilians’

diets. •!Brigadeiros is a chocolate sweet. There is

nowhere in Brazil that doesn’t have Brigadeiros, and Lucas really likes to eat them. When he is bored at home, he goes to the kitchen and eats some Brigadeiros.

•!Carnaval is really fun. They dress in costumes and dance in the streets with everyone else.

•!There is a free ice cream day in Brazil that Lucas really likes.

•!Festa Junina (June-fest) is incredible. People dance with fire. Lucas saw one person catch on fire, which was really funny. The man was ok.

•! Lucas loves it here and doesn’t want to go back to Brazil anymore.

HAPPY DOLLARS

Andy Taylor’s son was elected by his peers to be the second in command, a lieutenant, of the safety patrol.

Lisa Caracci announced Steuben County’s Habitat for Humanity won two awards at the state-wide Habitat for Humanity Conference. The first award recognized our Habitat as only one of two Habitats in New York that grew (i.e., built more homes, served more families). Jan Harvey stood up (although President Bill couldn’t tell if she was standing) to announce that the second award recognized Lisa as the Executive Director of the Year! Congratulations, Lisa!

Dick Pope’s daughter Jennifer is a part-time professional photographer living in Columbus. When Joe Biden came to town, they asked her to take all the pictures. She said he’s really a nice guy.

Ray Defendorf just returned from Cuba. He said it was a wonderful experience. He said in the past months he’s taken several river cruises, including Russia, Cuba, and Barcelona. Having visited three cities in a month’s travel, he was fined $3.

John Sands announced his second oldest granddaughter was elected to the Honorary Society of Mechanical Engineers at MIT. She plans to stay at MIT to pursue her PhD.

Rick Davis’s son went off to law school, became a lawyer, and has now moved back to the area, so Rick now has one more of his children back in the area.

President Bill called out Rod Noel to come up with something for happy dollars. Put on the spot, Rod replied “Business is up—everybody has mental health problems!”

THE PROGRAM Ted Goldwyn introduced our speaker, Dan Mori. Dan was born and raised in the Southern Tier. In 2007, he drew the proverbial line in the sand and quit his job in corporate America and set out to blaze his own path as an entrepreneur. He is currently President and Chair of Employment Solutions, which he helped to grow from one office in Elmira to seven throughout the northeast doing business in 23 states. He founded Pro Business Coaching, where he teaches entrepreneurs to achieve success, and Launch to Greatness, a podcast that shares educational content for entrepreneurs. He also co-founded SpinGig, a software technology company that will revolutionize the employment industry. Finally, he is a proud husband and father of three, raising his family in Corning. Dan took the mic wondering if he could follow Lucas’ act, which he said was way funnier than his own presentation was going to be! He then spoke with Rotarians about the issue of Brain Drain in the Southern Tier and what we need to do to turn it around into Brain Gain.

Through his work with Employment Solutions, Dan said, “I’ve made my living understanding why the best and brightest people are attracted to one area, one community, or one company opposed to another.” He went on to say, “The Southern Tier has all of the resources to be one of the best, innovative, hot spots of growth this country has seen… The one thing that we lack is a combined narrative.” He explained that our communities can’t seem to figure out who we want to be or how to align our resources for the greater good. “That indecisiveness,” Dan said, “is what fuels Brain Drain.” So how do we switch it around from Brain Drain to Brain Gain? Dan asserted that we need to attract and retain Millennials in this region, and in order to do that, the solution would need to be rooted in what he called “networked business communities.” He then talked about the “Push/Pull Talent Attraction Cycle,” explaining some communities are set up to “push” the best and brightest people away and, he added, “sadly, the Southern Tier is one of those communities.” “Push” communities have characteristics such as a lack of opportunities, low pay or a low standard of living, and are perceived to be boring. “Pull” communities are actively recruiting the best and the brightest people from other communities with a common narrative, and we’re losing our Millennials to these “pull” communities. Another reason we’re losing the Brain Drain game, according to Dan, is that we’re facing the perfect storm in terms of recruiting and retaining Millennials, due in large part to generational differences between Baby Boomers, Gen-Xers, and Millennials. This is the first time in history that five generations have been represented in the workforce. The recession scared some of the

Boomers, so they’re not retiring, which is not allowing for the natural progression of Gen-Xers to move up to make room for the Millennials to enter the workforce. The Millennial generation is the biggest generation in history. Dan said it used to be Baby Boomers at 77 million, but Millennials represent 92 million people, “and they’re looking for opportunities that just aren’t there.” Dan went on to explain some of the differences between Boomers and Millennials.

Boomers believe Millennials don’t have a strong work ethic. However, he said, studies have shown just the opposite is true, but Millennials have to be aligned with a project that fits their ideals, and their ideals are drastically different than previous generations’. While Boomers would rather talk face-to-face and shake hands, Millennials would rather text that handshake! “The communication piece is a big deal to this generation,” Dan said, “and we have to understand that because by 2020 they are going to represent 50% of the workforce.” While Boomers are motivated by money and title recognition, Millennials want to be

surrounded by bright people, and they want to know that they are making a difference. “They are the epitome of service above self, so organizations like Rotary can use their messaging to attract Millennials,” Dan suggested. Other elements in this perfect storm include the fact that Millennials have the highest education debt—more than double the previous generation—and earn the lowest income. Millennials also have a lack of corporate loyalty and a lack of engagement. The minimum wage increase doesn’t matter to them because they don’t want those jobs, and they don’t have faith in companies’ ability to retain jobs, “so they’re going to be looking to work on a project for 6, 12, 18 months, maybe three years if you’re lucky, and then they’re going to want to move on.” So how do we attract and retain Millennials and turn Brain Drain into Brain Gain? Dan said we need to respond to these challenges through a “networked business community” that collaborates to retain talent. “We need to figure out how structure our companies in terms of 6, 12, or 18-month projects and how to share these people.” He also said we have to figure out ways to better leverage technology in our community, “especially if we’re going to engage the next two generations.” He gave Uber taxis as an example of this. Finally, since Millennials need to feel their work has meaning, he said “how do we make them feel like they are connected to the world from right here? If they can see a global impact from a local place, they’re going to stay.”

TODAY’S WINNING TICKET 50/50 The sure win this week was $11. The grand prize remains safe at $423. Photos: Jim Webb PS