visitor profile - whisky live · the world’s premier whiskey tasting show whisky live usa now in...

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The world’s premier whiskey tasting show www.whiskylive.com WHISKY LIVE USA Now in their 19th year these global whiskey experiences are held in key cities across the nation. Whisky Live USA is the premier tasting show for those passionate about whiskey, bringing the very best brands to enthusiasts and those new to the market, supported by world class publications Whisky Magazine and American Whiskey. DATES AND CITIES Whisky Live is held in 2019 in the following cities: New York – May 22, 2019 Chicago – November 7, 2019 KEY FACTS Show times: • Trade entrance from 4:30pm • VIPs from 5pm • General admission from 6pm • Show ends at 10pm Focus on generating retail and bar sales Educating the novice, enthusing the connoisseur Stunning venues with multiple layers to excite the visitor, including winners of the World Whiskies Awards and cocktails Great whiskey and great food Representing the global whiskey industry Masterclasses hosted by distillers, and others by the editorial teams from our magazines Entry prices: VIP $199, General admission $159 VISITOR PROFILE COUNTRY OF ORIGIN Local city ........................................................................................... 51% Rest of USA ....................................................................................... 33% Overseas ............................................................................................ 16% AGE PROFILE 25-44 years ...................................................................................... 59% 45 years + ......................................................................................... 41% VISITING PROFILE First Visit ........................................................................................... 41% Visited Before.................................................................................. 42% Trade ................................................................................................... 17% MASTERCLASSES The Whisky Live Masterclass provides a unique opportunity to engage with a select group of consumers passionate about your brand. Held in private and accommodating up to 30 people classroom style, you have one hour of their undivided attention to present your products. Confirmation of Masterclass participation, the title, brands to be included and the speaker are required six weeks before the show date. Hosted by and NEW DATES NEW VENUES

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The world’s premier whiskeytasting show

www.whiskylive.com

WHISKY LIVE USANow in their 19th year these global whiskey experiences are held in key cities across the nation. Whisky Live USA is the premier tasting show for those passionate about whiskey, bringing the very best brands to enthusiasts and those new to the market, supported by world class publications Whisky Magazine and American Whiskey.

DATES AND CITIESWhisky Live is held in 2019 in the following cities: � New York – May 22, 2019� Chicago – November 7, 2019

KEY FACTS� Show times: • Trade entrance from 4:30pm • VIPs from 5pm • General admission from 6pm • Show ends at 10pm� Focus on generating retail and bar sales� Educating the novice, enthusing the connoisseur � Stunning venues with multiple layers to excite the

visitor, including winners of the World Whiskies Awards and cocktails

� Great whiskey and great food � Representing the global whiskey industry � Masterclasses hosted by distillers, and others by the

editorial teams from our magazines� Entry prices: VIP $199, General admission $159

VISITOR PROFILECOUNTRY OF ORIGIN Local city ...........................................................................................51% Rest of USA .......................................................................................33% Overseas ............................................................................................16%

AGE PROFILE 25-44 years ......................................................................................59%45 years + .........................................................................................41%

VISITING PROFILEFirst Visit ...........................................................................................41% Visited Before ..................................................................................42% Trade ...................................................................................................17%

MASTERCLASSESThe Whisky Live Masterclass provides a unique opportunity to engage with a select group of consumers passionate about your brand. Held in private and accommodating up to 30 people classroom style, you have one hour of their undivided attention to present your products. Confirmation of Masterclass participation, the title, brands to be included and the speaker are required six weeks before the show date.

Hosted by

and

NEWDATESNEW

VENUES

www.whiskylive.com

EXHIBITOR STANDSWhisky Live stand 9ft x 6ftIncludes front table, back table and table cloths and brand listing in the show guide.

2 shows .......................................................... $2,100 per show1 show ........................................................... $2,250 per showShow guide full page ad ............................ $775 per show

Additional space at $45 per ft²

EXHIBITOR TICKETSEach exhibitor receives:� Three exhibitor passes� Three complimentary entrance tickets� Further entrance tickets available

at 20% discount

Hosted by

andThe world’s premier whiskeytasting show

WHISKY LIVE USA MARKETINGIn addition to extensive editorial and advertising coverage in Whisky Magazine and American Whiskey, marketing includes: � Editorial coverage in local city, national press and key

trade publications � Leaflet distribution to leading hotels and specialist

retailers in each show city � Trade advertising campaign� Exhibitor, retailer and media promotional

packages available� Group rates for corporate visitors � Brand promotion via extensive social media campaign� Pre and post event consumer CRM mailing, including

brand images and links � Brand promotion through whiskylive.com � Post show coverage on TheDrinksReport.com, visited

by 45,000 drinks professionals each month � Post-show brand coverage in American Whiskey and

Whisky Magazine

SALES CONTACTS

James [email protected]: +1 203-822-7938 Joanne [email protected]

TERMS & CONDITIONSWritten confirmation is required by email to confirm your booking. Upon booking, you will be invoiced 50% of the cost, with the remaining 50% 3 months prior to the event. A 50% cancellation fee is chargeable after booking confirmation is received for those who do not attend or cancel their booking – this is due to the costs we incur and the marketing benefit you receive prior to the show.