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MARKETS SEGMENTS

Compiled By

RAKESH KUMAR DASH

Placement-Coordinator

IIM Indore (PGP-Mumbai)

pm14rakeshk@iimidr.ac.in 

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   The size of Wafer Snacks Segment is estimated to be 4,500  –   5000 crores . The market is

growing at 30% annually. The branded players account for 2,000 crores of the market size.

Organized sector is growing at 15 -20%  a year. Unorganized sector is growing at 7-8%.

Potato Chips and Potato based items account for 85% of the total snacks segment.

Market Leader  –  Lays (45%) 

   Air Freshener Market –  worth –  1200 crores growing at 20% annually.

Market Leader –  Odonil (Dabur) (40%)

  Bread Market –  worth –  700 crores growing at 6% annually.

Market Leader –  Britannia (12%)

  Biscuit Market –  worth –  14600 crores growing at 20% annually.

Market Leader –  Parle ( )

  Chocolate Market - .

Market Leader –  Cadbury (70%)

  Stationery Market –  worth –  6000 crores growing at 9-10% annually.

Market Leader –  Classmate

  Digestive Tablets Market - .

Market Leader –  Hajmola (60%)

 

Packaged Fruit Juice Market – 

 worth – 

 1000 crores growing at 15-20% annually.

Market Leader –  Real (54%)

  Fairness Cream Market  –  worth –  2573 crores.

Market Leader –  Fair & Lovely (60%)

  Health Food Drink Market - .

Market Leader –  Horlicks (>50%)

 

 Agarbatti Industry – 

 worth – 

 3000 crores.Market Leader –  unorganized players

  Instant Noodles Market  –  worth –  1400 crores growing at 17-20% annually.

Market Leader –  Maggi (80%)

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  Dishwashing Market –  2000 crores  –  400 crores for organized players. Market Leader  –  Vim

(60%) in dishwashing bar segment.

Market Leader –  Pril (Henkel) (70%) in liquid dish-wash segment –  300 crores growing at

40% annually.

 

Hand wash Market – 

 300 crore - .

Market Leader –  Dettol (53%)

  Eating out market –  45000 cr –  organized sector is 8000 crores growing at 20-25% annually

   Juice segment - .

Market leader –  Maaza (37%)

  E-commerce industry - $10 bn growing at 45-50% annually. Share of 1% in retail industry

   Antiseptic liquid space –  200 cr growing at 80% annually

  FMCG Market –  2 lakh crores

Five categories that have witnessed the highest growth in their contribution between calendar year

1999 and calendar year 2014 are biscuits, refined edible oils, salted and savory snacks, mosquito

repellents and skin creams.

Five categories that witnessed the maximum drop in their contribution as toilet soaps, packaged tea,

detergent cakes and bars, toothpaste and confectionery (toffee and hard boiled candy).