visit st paul myvsp meeting 9.15.17 at st paul airport holman field- influencer market project
TRANSCRIPT
Big Game Search Optimization
Wendy Meadley
Organic vs Paid Search and Your Base Effort
Optimizing for the Big Game is Very Short Term
Priming your Owned Land > Getting Your House Ready
THE BIG CONCEPTS
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
Here Comes the Big Game…
Are you Digitally Ready?
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
THE “BIG” QUESTION
With the Audiences + Consumers
#MYSAINTPAUL
That Matter to You…
#MINNESOT
©2017 SWG, LLCWendy Meadley
IT’S TIME TO CONNECT
Focus on Your Owned Media Network
For Near and Long Term Value
Start with What You Already Have
And Build on It!
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
IT’S TIME TO BUILD
GETTING TO IT
©2017 SWG, LLC
1 GET YOUR DIGITAL HOUSE IN ORDER and ensure your light is on.Pro Tip > Assess the Basics and Define Your Plan
2 CATCH UP by getting on all free, low cost and effective digital distribution channels.Pro Tip > Target the best for your vertical market
3 CLEAN UP because company is coming- visitors will pre-plan their trip.Pro Tip > Get on their list with an effective digital content strategy
Wendy Meadley
#MYSAINTPAUL
How Do Your Customers Find You?
Connect with Them > 5 Hours/Week
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
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Focus on ONE Goal for Your Instagram AccountPro Tip: Most Instagrammers have multiple “Feeds”
TWO Posts a Day is the Magic Number for GrowthPro Tip: Minimalist is 3 X week, Optimized is 2 X Day
Content, Search Optimization, Tagging + Engagement are keys Channel PerformancePro Tip: It is formulaic and can be programmed
http://bit.ly/InstagramforBusinessGuide
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
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3http://bit.ly/PinterestCommerce17
Get your FULL Product + Service Offering Live Pro Tip: Get the Pin Widget
Integrate Pinterest into Your Customer JourneyPro Tip: Create Search Optimized Billboards
Activate Pinterest Commerce + Web IntegrationPro Tip: Current or Activate an eCommerce site
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
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3http://bit.ly/FacebookAdNetwork
Update your Facebook AccountPro Tip: Activate the latest Tools
Integrate your Facebook + Instagram ChannelsPro Tip: Better Understanding, Stats, Affordability
Activate Facebook CommercePro Tip: If it is relevant to your Organization’s Business Model
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
THINK GEO + LOCAL
Global Media will be Here
the Big Food Game are in St Paul
Are you Digitally Ready?
©2017 SWG, LLCWendy Meadley
COVERING LIFESTYLE FEATURES1.5 K
Several Promotional Elements and
#MYSAINTPAUL
#MINNESOTAFOOD Wendy Meadley
Join the Conversation
©2017 SWG, LLCWendy Meadley
#MYSAINTPAUL
Thank You
THINK GEO + LOCALThe Big Game is coming to town! As the excitement builds, how can you and your business join in the momentum and capture your piece of the opportunity that a world-class sporting event brings to town?
Make sure your digital house is in order and your light is on!Pro Tip > Assess the basics and define your plan
GETTING READY
Catch Up! Expand your Digital Distribution ChannelsPro Tip > Explore all low-cost and free app and rating services
Clean Up! We all clean our house before company comes Pro Tip > Visitors pre-plan their trip- Get on their list
BIG GAME DAY DIGITAL PLANNING
[email protected] Meadley
FOCUS ON ONE GOAL1
2
3
Get your FULL Product + Service Offering Live
Update your Facebook Account
TWO POSTS A DAY Integrate Pinterest into Your Customer Journey
Integrate your Facebook + Instagram Channels
CONTENT, SEARCH OPTIMIZATION, TAGGING + ENGAGEMENT
Activate Pinterest Commerce + Web Integration
Activate Facebook Commerce
Wendy Meadley > Social Wendy Group
http://bit.ly/InstagramforBusinessGuide http://bit.ly/FacebookAdNetworkhttp://bit.ly/PinterestCommerce17
©2017 SWG, LLC