visioning workshop development/publi… · • swot analysis • market position • 5 goals that...

1November 14, 2018

VISIONING WORKSHOP

Agenda

2

6:45 – 7:00 Opening Remarks

7:00 – 7:25 Rotating Conversation Cafe - Table 1




8:40 – 9:00 Networking

Visioning Session Objectives

• Share key findings from Main Street Revitalization project

• Ensure business and property owners are part of the strategy moving forward

• Embark on a strategy that will increase Main Street’s annual days of programming to 100 in 2019, and 250 by 2022

• Build a foundation for a strong integration between business and community group programming

3

Project Approach

4

Phase 1

SET THE STAGE

• Letters of support from 6

community groups

• Secured OMAFRA

funding

• Project Co-ordinator hired

• Website Created

Phases 2 & 3

CONDUCT RESEARCH

• Physical profile walkabouts

• 338 Resident Surveys

• 7 Business Depth Interviews

• 21 Business Surveys

• Trade Area Analysis – 929

postal codes collected

Phases 4 & 5 IMPLEMENT STRATEGY

• SWOT Analysis

• Market Position

• 5 Goals that will:

• Enhance Quality of Place

(3 goals)

• Attract More People (1

goal)

• Attract More Businesses

(1 goal)

Fall 2017 – February 2018 March 2018 – October 2018 November 2018 through 2019

and beyond

Main Street Shops & Services Sorted by Sector

5

FOOD & ENTERTAINMENT - 8

• Port Soiree

• Main Street Pizza

• Grackle

• Lot 15 Wine Bar & Eatery

• The Schomberg Pub

• Sugar & Spice

• The Scruffy Duck

• Leonardo’s

SERVICES - 16

Financial/Legal/Business/Real Estate

• CIBC

• Miles Santos & Associates

• Ai Securities

• Olivio Fatigati Law

• Schomberg Technologies

• HR Realty

• Cake Realty

• Law Office of Michelle Hubert

• Speers Creative

Personal or Pet

• All Service Auto Centre

• Solutions

• Schomberg Dental

• Matthews Dentistry

• Eddies on Main

• Cynthia’s Dog Grooming

• Deluxe Wash n Go Laundromat

RETAIL - 8

Destination Shopping - 6

• Rona

• Hunters Woodworking

• The Scottish Nook

• The Purple Door

• Antares

• Schomberg Quality Meats

Convenience Shopping - 2

• Schomberg Variety

• M&C Convenience

OTHER - 4

Corporate Head Office - 3

• Raycor (2)

• Ontario Cooling Tower

Artisan - 1

• Gotham Glassworks (by

appt only)

• 60 properties

• 36 businesses

• 2 remaining vacant

spaces

Resident Survey – Key Findings: It’s a Lifestyle

6

Regulars Occasionals Rarelys

% of Survey Respondents 41.7% 30.8% 27.5%

How often they shop 14.5% 3+ times

27.2% 1-2 times

Once every couple

of weeks

Rarely or never

% Live on Main Street 23.0% 11.6% 11.8%

% Live in village but not on Main 56.0% 63.5% 73.1%

% Live Outside village but consider it home 19.0% 24.0% 14.0%

% work in Toronto 22.1% 14.7% 25.8%

% work in York Region outside of Schomberg 23.6% 27.5% 28.0%

% Shop on Main Street because believe in

supporting local business

89.4% 85.6% 59.1%

% Attend A Main Street Christmas 97.2% 96.1% 95.7%

% Definitely or Probably would shop at a

Farmer’s Market on Main Street

95.2% 89.5% 80.4%

338 Respondents

“This town could be a

great place again!!

and hope that

happens…..The town

needs help and

fast!!”

DISHEARTENED

Deeply Engaged - 136 additional comments (40% of respondents) organized around 4 main themes

7

“Thank you for doing

this. Now lets get on

with fixing up Main

Street.”

“I would like to see more

boutiques, cafes, and

clothing/gift shops, to

encourage people to

walk around town.

“Keep Schomberg’s historical

traditions and buildings - it

maintains the character of the

town which is its appeal.”

APPRECIATIVE KEEP IT QUAINT MORE SHOPPING

Business Survey – 21 Surveys, 8 Depth Interviews

Key Learnings

• Mostly positive attitude - 5 strongly agreeing and 11 mostly agreeing that Main Street is a good place to have a business

• 6 businesses struggled with being able to envision Main Street as a distinct shopping destination

• 16 of the businesses cited parking availability as an issue

• 16 businesses felt their exterior building appearance needed improvement

• 11 businesses felt they could pay more attention to the space in front of their business

Implications

• Because Main Street is surrounded by intense highway retail competitive space, shops and dining need to be highly differentiated to give it a distinct identity

• Address the parking issue

• Increase awareness of Community Improvement Grant Program

• Streetscaping should plan to optimize beautification located in front of businesses

8

Schomberg Trade Area - Population of 204,774

• All of King Township, extends north to Highway 89, west past Bolton and Palgrave, south to Vaughan and east into Aurora and Newmarket

• Encompasses several urbanized centres, such as Bradford West Gwillimbury, Vaughan, Bolton, Aurora and Newmarket. These centres are well served with big box stores, and smart centres

• Also encompasses more rural towns, such as New Tecumseth, Bond Head, Beeton, and the villages in King

• Is well served by 3 large malls, Upper Canada Mall, Vaughan Mills and Cookstown Outlet Mall

Immense Population of 204,774

• Expected to grow to 256,864 by 2028

9

Schomberg Trade Area – Total Annual Spending Exceeds $6.7 billion

Traditional Affluent Families

• Dominated by traditional family structure with children at home

• 88% own their own homes, and 83% live in detached or semi detached homes

Immense Spending Power

• Per household spending of $103,001 is $23,055 higher than the Ontario average

• Average annual household income of $154K is 41% more than Ontario average

• 54.1% of households earn over $100,000 per year & 13.4% earn more than $200K per year

Implications

• Main Street is able to support a range of shopping

• Shopping on Main Street should differentiate itself through offering unique specialty and hard to find elsewhere products

10

Schomberg Vision Statement

Vision Statement

Schomberg Main Street is the heart of a vibrant village that takes pride in its agricultural heritage.

A walkable, picturesque destination for residents and tourists alike, Main Street has maintained its historic quality, while offering a mix of local services, unique shops,

restaurants and beautifully preserved homes.

11

Main Street Focus

12

Bursting with heritage

Traditional ValuesReal old fashioned activities

A simpler way of living

A place you step back in time

Quaint specialty shops

with personalized service

Schomberg Main Street Revitalization Strategy – Strategic Themes

• The strategy is themed off of the new model of economic development, that recognizes the synergies between quality of place, people attraction and business attraction

Enhance Quality of Place

• Goal # 1 - Enhance the Physical Design & Appearance of Main Street

• Goal # 2 - Strengthen and diversify the existing business base.

• Goal # 3 - Increase the annual days of programming to 100 in year 2, and 250 by 2022.

Attract People

• Goal # 4 – Drive awareness of Main Street as an excellent place to shop, dine or visit

Attract More Business

• Goal # 5 - Attract More Businesses that Fit with Main Street’s Focus

Action Items

• Action items for each goal are structured beneath the 4 point approach of Downtown Revitalization for Main Streets

13

Attract People

Attract Business

Quality of

Place

Olde Mill Art Gallery and Shoppe – A Story About Momentum

14

George Burt

Has a dream of opening an art gallery in the old

mill on Main Street

Tom Wray

Schomberg Street

Gallery & Committee

Member

AUGUST 23

Informs Main Street

Revitalization team of

George’s idea


15

AUGUST 24

Team’s first conversation with George, tells him

about Main Street project

AUGUST 29

George submits gallery & used bookstore

suggestion on schombergmainstreet.ca

SEPT 1 - 15

George is introduced to owners & tours 250

Main as possible alternate location

SEPTEMBER 16Schomberg Street Gallery

George exhibits, and talks about his dream

SEPTEMBER 21

Avia Eek emails Township with support

for George’s idea

SEPTEMBER 25

Ec Dev advises George that gallery will be

supported in newspaper and social media

OCTOBER 4

Pat Earl & George send prospecting email to

artists inviting them to join. Email includes Township support.

OCTOBER 15

11 artists agree to form a cooperative & lease space at 357 Main St.


16

NOVEMBER 10

Ribbon cutting ceremony

3D Network

If we dream where we want to be and design how to get there, we then need to do it.

• Dreaming: Together, providing input guiding the strategic direction of the project and the impact we can have on our economic future.

• Designing: Helping identify business stakeholders and designing a framework for engaging the community.

• Doing: Facilitating consultations, reviewing Plan milestones, championing the project locally, encouraging participation and support of the project.

17

Conversation Café Tables

18

19

If we dream where we want to be and design

how to get there, we then need to do it.

visioning workshop development/publi… · • swot analysis • market position • 5 goals that...

Documents