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Introduction to LinkedIn
Profiles – Development/Optimisation
Network Building
Groups
Recommendations
Examples of success
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Potential customers, associates, investors, employers and employees will judge you (and your staff) from LinkedIn profiles
Find new contacts to assist business growth
Raise your personal and corporate profile in your market
Research / Business intelligence purposes
Your ‘network’ will always be important to you.
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A ‘social network’ for a business audience
An online active database – (Web 2.0 UGC)
68 million users worldwide (3.7 million UK)
Growing at a rapid rate - 3 million (100k UK) per month
Average user is 41 years old with 15 yrs experience and majority are decision makers
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2003-2008 2009
Members 22 million 40 million
Groups 50,000 300,000
Languages 1 4
Applications 0 11
Answers 1 million 2 million
Group discussions
LinkedIn Applications
LinkedIn in Spanish
LinkedIn in French
LinkedIn In German
Direct Ads
LinkedIn Polls
Company Profiles
All new LinkedIn People Search
LinkedIn iPhone app
Sub Groups
Improved advanced People search
Enhanced company profile management
Twitter link
Profile Organiser
Group member ‘follow’
Complete redesign
Integration with MS Outlook 2010 in Jan
Connection ‘Tags’
Many more Apps in 2010
Blackberry app
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Ensure 100% completion
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Name
Headline (120 characters)
Picture
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Ensure 100% completion
Name & Headline 120 characters
Summary & Specialties 2000 characters
Work experience
‘Key words’ (try a search)
Website links
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• Goshido – Software company
• Aimed to raise €250,000.
• Sent 700 messages, Inmails and emails to LinkedIn contacts.
• Offered 10 €25,000 slots (each worth 2% of company)
• 200 replies
• €162,500 raised in 8 days!
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Realistic target – 1000 connections & 10 million network
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Built a large network (1300+)
Joined relevant groups
Searched for Everton fans at Director level
Modified to NW only
Invited to free stadium tour
Increased sales (within 6 months) by.....
£90,000!
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Groups
Improve search results
Allow direct contact at no cost!
Discussions within a community
Post news articles (your blog?)
Use as an intranet?
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Needed credible names in her industry to attract funding.
Joined 6 groups, posted in discussions
40 replies
8 excellent contacts
Ex Giorgio Armani MD & current Kelkoo Marketing Director are now on her board!
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• Big influence on potential customers
• Easy to get (if you are any good!)
• Only from the right people
• Credibility is key
• Shows on their profile
• Your connections are alerted
• Give to get and back to back.
• Get as many genuine recommendations as you can.
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Financial services background
Asked delegates for recommendations
27% of connections!
Swiss Bank
Chosen by highest recommendations
Now their largest client!
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Get profile 100% complete
Rank on the first page of a relevant search
Join plenty of groups
Define your strategy
Spend focussed time every day on LinkedIn
Ensure all your customers are connections
Go through your connections list of connections
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Run your own groups
Recommendations in depth
Email signature, Browser toolbar, Outlook toolbar
Polls
Answers
Events
Applications
RSS feeds
Profile Organiser
Advanced Searching
Visibility techniques
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[email protected] 07740 584710
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