vision statement · 2019. 11. 8. · vision statement the consultants association for the natural...

VISION STATEMENTThe Consultants Association for the Natural Products Industry(CANI™) was founded in 1991 by consultants committed toenhancing the growth and integrity of the industry.

The goal is to promote education and ethical standards forthe improvement of manufacturing, distribution, marketingand advertising to help the industry develop safe andbeneficial products for the public.

CANI™ members strive to achieve these high standardsby ensuring that quality ingredients are used in products;providing distributors, retailers and consumers with as muchinformation about the products and ingredients as possible;requiring truthful dissemination regarding the efficacy ofproducts, ingredients and product claims; compliance withregulatory guidelines; and establishing uniform guidelinesfor research and development and advertising and marketingof products in the industry.

CANI HAS THE EXPERTISE YOU NEED TO SUCCEEDEvery decision you make impacts your business. The big onescould mean the difference between success and failure.

Whether building your product line, updating the look andfeel of your marketing program, or expanding your reach tointernational markets, CANI™ can help. As a non-profitassociation with dozens of consultant firms, CANI has theexpertise you need to help make the decisions that will growyour business and achieve success.

WHAT CANI CAN DO FOR YOUCANI offers specialized professional services to help manu-facturers, distributors, retailers, and non-profit organizationsthrive in the nutraceutical marketplace. For example:

• Provide valid scientific substantiation• Protect your intellectual property• Recruit the perfect Marketing Director• Launch a successful advertising campaign• Develop compelling new products• Source innovative raw materials• Develop a professional business plan• Expand your reach to international markets• Design your store for maximum sales• Insure your business and employees• Design packaging that sells• Manage a sales and distribution network• Train your staff

WORKING WITH CANI IS EASYYou can look through our online member directory tocontact members directly or, if you prefer to get advice onwhom to contact, call the CANI office. We’ll talk with youregarding your business needs and then refer you to oneor more of our member consultants to provide the services.

If you'd like to be referred to consultants that can help you,or if you’re interested in becoming a CANI member, call usat 559.325.7192 or email us at [email protected] also invite you to visit us at www.cani-consultants.org.

CANI™ OFFICERS AND DIRECTORS

PRESIDENTKarena K. Dillon, Baker Dillon Group

VICE PRESIDENTRobert Forbes, Robert Forbes & Associates

SECRETARYJoel Rothman, NutriCompliance LLC

TREASURERGGrreegg LLiippppee, Lippe, Hellie, Haffer & Allison LLP

DIRECTORSSheldon Baker, Baker Dillon GroupAlexander G. Schauss, AIBMR Life Sciences, Inc.

559.325.7192PO Box 4014, Clovis, CA 93613 [email protected]

ACCOUNTING & AUDITINGLippe, Hellie, Hoffer & Allison, LLP

ADVERTISINGBaker Dillon GroupNPIcenterPure Branding LLCVirgo Publishing

BRANDINGBaker Dillon GroupNew Hope Natural MediaPure Branding LLC

BROKER MANAGEMENTCreative InnovationsMatrix Marketing Group Inc.

BUSINESS DEVELOPMENTAmTech ResourcesCreative InnovationsFood Business Consulting, Inc.JH Chapman GroupMatrix Marketing Group Inc.Natural Marketing InstituteNew Hope Natural MediaNPIcenterNutriCompliance

BUSINESS INTELLIGENCEMatrix Marketing Group Inc.New Hope Natural MediaNutriCompliance

BUSINESS MANAGEMENTAmTech ResourcesLippe, Hellie, Hoffer & Allison, LLPMatrix Marketing Group Inc.NutriCompliance

BUSINESS STRATEGYAIBMR Life Sciences, Inc.AmTech ResourcesCreative InnovationsFood Business Consulting, Inc.Lippe, Hellie, Hoffer & Allison, LLPMatrix Marketing Group Inc.Natural Marketing InstituteNew Hope Natural MediaNutriCompliance

CLINICAL RESEARCHClinical Research Partners, LLC

COMPETITIVE INTELLIGENCEAmTech ResourcesNutriCompliance

COPYWRITING/EDITINGAmTech ResourcesBaker Dillon GroupNutriCompliancePam Magnuson CopywritingWordgirl

CRISIS MANAGEMENTBaker Dillon GroupNutriCompliance

DIGITAL MARKETING

Baker Dillon Group

Natural Marketing Institute

New Hope Natural Media

NPIcenter

NutriCompliance

Virgo Publishing

DISTRIBUTOR MANAGEMENT

AmTech Resources

Creative Innovations

Matrix Marketing Group Inc.

EXECUTIVE COACHING


Preston Reffet, LLC

EXECUTIVE/TECHNICAL RECRUITING

Berg Recruiting Naturally, Inc.

FEASIBILITY STUDIES

Clinical Research Partners, LLC

Lippe, Hellie, Hoffer & Allison, LLP


FOOD SERVICE

Food Business Consulting, Inc.

GMP

AIBMR Life Sciences, Inc.

Amin Hallihan, LLC

AmTech Resources

Dicentra Inc.


NutriCompliance

Robert Forbes & Associates

GOVERNMENTAL REGULATIONS

AIBMR Life Sciences, Inc.

Amin Hallihan, LLC

AmTech Resources


Dicentra Inc.

NutriCompliance

Ullman, Shapiro & Ullman, LLP

INDUSTRY ANALYSIS


NutriCompliance

INSURANCE

NutriCompliance

Poms & Associates Insurance Brokers, Inc.

Sullivan Group

Wells Fargo Insurance Svcs. Mtn. West Inc.

INTELLECTUAL PROPERTY

Amin Hallihan, LLC

Dicentra Inc.

NutriCompliance


INTERNET MARKETING

Baker Dillon Group

NutriCompliance

LEGAL

Amin Hallihan, LLC

NutriCompliance


LOHAS MARKET STRATEGY


NutriCompliance

MARKET DEVELOPMENT

AmTech Resources

NutriCompliance

MARKET RESEARCH

AmTech Resources

Baker Dillon Group


NutriCompliance

MARKETING

AmTech Resources

Baker Dillon Group





NPIcenter

NutriCompliance

Pam Magnuson Copywriting

Pure Branding LLC

Virgo Publishing

MERGERS & ACQUISITIONS

JH Chapman Group

MULTI-LINGUAL SERVICES

Dicentra Inc.

ORGANIC PRODUCTION &

COMPLIANCE


NutriCompliance

ORGANIZATIONAL DEVELOPMENT

AmTech Resources


PACKAGE DESIGN

AmTech Resources

Baker Dillon Group




NutriCompliance

Pure Branding LLC

PRODUCT DEVELOPMENTAIBMR Life Sciences, Inc.AmTech ResourcesClinical Research Partners, LLCCreative InnovationsDicentra Inc.Food Business Consulting, Inc.Natural Marketing InstituteNutriComplianceRobert Forbes & Associates

PRODUCTION PLANT DESIGNAmTech Resources

PROJECT MANAGEMENTAmTech ResourcesClinical Research Partners, LLCFood Business Consulting, Inc.

PROMOTIONAL EVENTSBaker Dillon GroupNew Hope Natural Media

PUBLIC RELATIONS/PUBLICITYBaker Dillon Group

PUBLISHINGNew Hope Natural MediaPam Magnuson CopywritingVirgo Publishing

QUALITY SYSTEMS DEVELOPMENTDicentra Inc.Robert Forbes & Associates

REGULATORY AFFAIRSAIBMR Life Sciences, Inc.Amin Hallihan, LLCAmTech ResourcesClinical Research Partners, LLCDicentra Inc.NutriComplianceRobert Forbes & AssociatesUllman, Shapiro & Ullman, LLP

RESEARCH & DEVELOPMENTAmin Hallihan, LLCAmTech ResourcesClinical Research Partners, LLCDicentra Inc.NutriComplianceRobert Forbes & Associates

RISK MANAGEMENTAmin Hallihan, LLCNutriCompliancePoms & Associates Insurance Brokers, Inc.Sullivan GroupUllman, Shapiro & Ullman, LLP

SALES MANAGEMENTCreative InnovationsMatrix Marketing Group Inc.

SALES & MARKETINGCreative InnovationsMatrix Marketing Group Inc.

SCIENTIFIC SUBSTANTIATIONAIBMR Life Sciences, Inc.AmTech ResourcesCreative InnovationsDicentra Inc.NutriComplianceRobert Forbes & Associates

SOURCINGAIBMR Life Sciences, Inc.AmTech ResourcesFood Business Consulting, Inc.NPIcenter

SUSTAINABILITY STRATEGYNatural Marketing Institute

STRATEGIC PLANNINGCreative InnovationsFood Business Consulting, Inc.JH Chapman GroupLippe, Hellie, Hoffer & Allison, LLP

TRADEMARKS & PATENTSAmin Hallihan, LLCNutriComplianceUllman, Shapiro & Ullman, LLP

TRADESHOW EXHIBIT DESIGNBaker Dillon GroupCreative InnovationsNew Hope Natural MediaPure Branding LLC

TRAINING & EDUCATIONAmTech ResourcesClinical Research Partners, LLCDicentra Inc.

VIDEO PRODUCTIONBaker Dillon Group

WEB SITE DESIGNBaker Dillon GroupNPIcenterPam Magnuson CopywritingPure Branding LLC

CONSULTANT SERVICES

Please see ad on page 1


AIBMR LIFE SCIENCES, INC.American Institute for Biosocial and Medical Research

SERVICES:Natural and medicinal products research and development; clinical trialdesign and protocol development, toxicological testing, third-party literatureand publishing; GMP Compliance expertise; education/training; researchand product development; product reformulation; substantial knowledgeof FDA/FTC regulations and foreign regulatory requirements; import/exportof finished goods and raw materials; sourcing; joint venture development;and corporate positioning.

AREAS OF EXPERTISE:Maintains a library containing in excess of 140,000 documents related toareas of benefit to the natural products industry including more than 300journal subscriptions related to medicine, nutrition, botanicals/herbs, andalternative health. Our staff holds professorial-level academic appointments,in addition to prior experience in retailing, wholesaling, and sales of dietarysupplement products.

COMMENTS:AIBMR is the oldest full-service consulting company servicing the naturalproducts industry in the Western hemisphere. We provide our services to awide range of clients, from start-up companies to established world leadersin this industry. AIBMR’s longevity and success has been built by referrals.

Alexander G. Schauss, Ph.D., President4117 South MeridianPuyallup, WA 98373Telephone:253.286.2888Facsimile: [email protected]

CANI Director

AMIN HALLIHAN, LLCAttorneys at Law

SERVICES:Comprised of attorneys and US Patent and Trademark agents, all withdiverse scientific backgrounds including pharmacy, molecular biology,chemistry and biochemistry, Amin Hallihan has extensive federal and stateregulatory, intellectual property, transactional and business litigation cross-disciplinary experience to meet the specialized needs of food, dietary sup-plement, cosmetic and drug companies.

AREAS OF EXPERTISE:Amin Hallihan focuses its practice on FDA, FTC, U.S. Customs, USDA andDEA regulatory law; Intellectual Property including patents, trademarks,copyrights and trade secrets; licensing and business contracts includingsupplier, manufacturing and distributor agreements; and businesslitigation mainly in federal courts throughout the country against the FDA,FTC and third parties dealing with claims of infringement, falseadvertising, breach of contract, unfair competition or Prop 65 violations.

Rakesh M. Amin, LL.M., R.Ph.444 North Orleans Street, Suite 400Chicago, IL 60610Telephone: 312.327.3382Facsimile: [email protected] www.AminHallihan.com

AMTECH RESOURCESComprehensive. Reliable. Experienced.

SERVICES:Amtech provides turnkey products and services for thepharmaceutical/nutraceutical industries from Concept/Formulationto Completion to Sales & Marketing, covering all aspects of business:operations, regulatory (QC, QA, SOP, GMP, FDA Licenses) andmarketing (including pricing, establishing sales network, direct orthrough distributor/broker). Amtech increases profit by reducing costsand increasing sales.

AREAS OF EXPERTISE:Amtech has over 40+ years experience in the areas of research, produc-tion, and marketing management in the Pharmaceutical/NutraceuticalIndustries. Our extensive domestic and global contacts for can providecollaboration for management and technological venues, increasedbusiness or sourcing of raw materials/ingredients to reduced costs.

Yogi ShahP.O. Box 38Piscataway, NJ 08855Telephone: 732.369.0550Facsimile: 732.885.1235AmtechResources@yahoo.comwww.AmtechResourcesonline.com



BAKER DILLON GROUPTotal Involvement MarketingTM

SERVICES:Baker Dillon Group (BDG) can propel your ideas from the drawing boardto reality utilizing a method we call Total Involvement Marketing™.We get to know every aspect of your products, your brand and yourbusiness to support your marketing goals. Think of us as your marketingdepartment down the hall.

AREAS OF EXPERTISE:• Corporate Product Branding • Advertising • Publicity • Market Research

COMMENTS:Baker Dillon Group is one of the natural products industry’s leadingcommunications firms producing successful marketing strategies in thebusiness-to-business and consumer marketplace.

Sheldon BakerKarena K. DillonP.O. Box 689Clovis, CA 93613-0689Telephone: 800.570.1262

559.325.7191Facsimile: [email protected]

CANI DirectorCANI President

Please see ad on page 9 Please see ad on page 11

BERG RECRUITINGNATURALLY, INC.Creating A Hire Standard in Healthy Lifestyles

SERVICES:Focused Executive Search specializing in the Natural Products and HealthyLifestyles arenas, including Green Living, Renewable Resources andSustainable Business/Corporate Stewardship.

AREAS OF EXPERTISE:Searches include a broad range of experienced executives across all leadershiplevels including Chief Executive Officers to Sales, Marketing, Operations, Finance,Creative or Scientific Affairs (R&D, QC/QA, regulatory) professionals. Top talentnetwork addresses specific areas including organic and functional foods,nutraceuticals, botanicals and dietary supplements, complementary andalternative medicine (CAM), green and sustainable living and alternative fuel.International Experience spans several continents and is facilitated our multi-lingualstaff, which speaks Spanish, Portuguese and German.

COMMENTS:Prospective Clients please call Heather directly. Experienced candidates mayapply online at Bergrecruiting.com or email [email protected] inquiries are confidential.

Heather Berg95 Yesler Way, Second FloorSeattle, WA 98104Telephone: 206.938.2008Facsimile: [email protected]

CLINICAL RESEARCH PARTNERS, LLCInnovative Solutions for the Next Generationof Clinical Research

SERVICES:* Basic research and development for new product development* Comprehensive original research, including in vitro, animal,

and Phase I, II, and III clinical trials* Pre-clinical and regulatory consulting and training (FDA-focused)

for nutraceuticals, dietary supplements, and botanical drugs* Product formulation* Product marketing support

AREAS OF EXPERTISE:Everything needed to launch a successful, scientifically driven nutraceuticalandsupplement product for consumers - from inception to validation to market.

COMMENTS:Today’s successful companies supply original, science-based productsthat work - and that have the research to prove it.

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CREATIVE INNOVATIONSDelivering Results in the Natural Products Industryfor Three Decades

SERVICES:We offer a multitude of services and contacts launching a brand, buildingbrand awareness, and increasing sales, such as: Advisory Services,Relationship Building & Strategic Partnerships, Marketing & CreativeServices, Specific Product Development – Conception to Presentation,Working with Public Relations, National Sales and Management, BrokerManagement, Distributor Management, Retail Management, Trade Shows.

AREAS OF EXPERTISE:Our passion for natural products is the force behind our success; reflectedin our depth of knowledge, our commitment to quality and level of service.We understand product positioning, current sales marketing conditions,bringing insightful, profitable innovative solutions to meet your business needs.

COMMENTS:Creative Innovations appreciates the need to deliver a return oninvestment for sales and marketing expenditure. We are very results-driven and believe in setting goals and measuring the results in termsof placements, awareness and sales.

Denise Whitney15 Paradise Plaza Drive, Suite #260Sarasota, FL 34239Telephone: 941.365.6349Facsimile: 775-320-3845Denise@CreativeInnovations-LLC.comwww.CreativeInnovations-LLC.com Please see ad on page 10

DICENTRA INC.From Concept To Shelf, We Can Help

SERVICES:Dicentra Inc. develops science based and effective natural products. Wehelp you to develop an intellectual property starting from formulations,patent application, clinical evaluation, professional monographs, andtechnical consumer support. We help to develop and implement qualitystandards to evaluate your products and /or vendors. We also specializein Canadian regulatory compliance.

AREAS OF EXPERTISE:Dicentra is a scientific and regulatory consulting firm. We focus on helpingyour business to launch safe, high quality, and effective products. Wespecialize in compliance with Canadian regulations. With authorized sitelicense for importing Natural Health Products we take your products to theCanadian market and look after all aspects of compliance and education.

Alicja Wojewnik M.Sc., Principal21 Phoebe Street, B002Toronto, OntarioCanada M5T 1A8Telephone: 416.361.3400Facsimile: [email protected]


Jay E. Yourist, Ph.D Zuhair Latif, Ph.DPhilip Everingham Joseph Krieger1825 Ponce de Leon Blvd., Suite 172Coral Gables, FL 33134Telephone: 305.238.4425Facsimile: 305.441.6622JYourist@ClinicalResearchPartners.netwww.ClinicalResearchPartners.net

FOOD BUSINESS CONSULTING, INC.One Complete Resource for the Food Industry

SERVICES:Food Business Resource has extensive experience in re-formulating existingproducts as well as crafting new ones that offer the characteristics you needto secure and maintain competitive superiority in your marketplace.

AREAS OF EXPERTISE:* Product and Process Development* Operations / Manufacturing efficiency improvement* Culinary Ideation* Prototype / Protocept creation* Consumer Sensory Research* Copacker Sourcing and Management* Plant Construction* Production Line Design

COMMENTS:Our new Research and Innovation Center offers our clients access to additionalservices, and confirms our long-term commitment to position Food BusinessConsulting as the One Stop Resource for all of your product development needs.

Steffen Weck9215 Pflumm RoadLenexa, KS 66215Telephone: 913.438.7926Facsimile: 801.365.7445Info@FoodBusinessResource.comwww.FoodBusinessResource.comSIC Member

LIPPE, HELLIE, HOFFER &ALLISON LLPCertified Public Accountants

SERVICES:Accounting and auditing; Tax planning & compliance; Tax auditrepresentation (IRS, FTB etc.); Business management; Business formationand entity selection; Assistance with banking and financing relationships;Operational analysis, Business enhancement consulting; Merger andacquisition consulting; Strategic planning consulting; Forecasts & projections,Feasibility studies; Controllership and CFO outsourcing; Advocacy.

AREAS OF EXPERTISE:Accounting and auditing; Internal controls; Asset protection; Tax planning& compliance; Tax audit methods and procedures; Business management;Business formation and entity selection; Business analysis and enhancement;Strategic planning; Forecasting; Projections; Obtaining financing;Mergers and acquisitions; Business advocacy.

COMMENTS:We provide the tools and expertise to enable our clients to maximize netprofits and to build strong valuable businesses.

Greg Lippe, Ken Hellie, Neal Hoffer,Lisa Allison and Gerard Mekhsian5950 Canoga Avenue, Suite 200Woodland Hills, CA 91367Telephone: 818.449.5700Facsimile: [email protected]

CANI Treasurer


MATRIX MARKETING GROUP, INC.Committed To Quality. Defined By Innovation.

SERVICES:We provide assistance in product development and launch, strategicplanning, market and competitive analysis, develop and initiate salesprograms, establish broker network and on short-term basis, serve asmarketing and senior sales management.

AREAS OF EXPERTISE:Product launch and brand management with more than 30 years ofexperience in all phases of natural and specialty products channels.Twenty years of broker management. Extensive knowledge of distributionand direct sales networks, merchandising and advertising.

COMMENTS:Our goal is simple: to enable you to be successful.

Ray Wolfson, Principal416 Yantecaw AvenueBloomfield, NJ 07003Telephone: 973.338.5638 ext.101Facsimile: [email protected] www.M8trix.com

J.H. CHAPMAN GROUP, L.L.C.Investment Bankers

SERVICES:J.H. Chapman Group, L.L.C. is one of the food industry’s leading investment bank-ing firms. Headquartered in Chicago with an office in Paris, the 25-year-old firmspecializes in divestitures and targeted acquisition searches for corporate clientsand privately held companies. It is focused on the middle market food sector inNorth America and Europe.

AREAS OF EXPERTISE:With diverse food industry backgrounds, J.H. Chapman principals have exten-sive knowledge and financial experience covering the “food vertical”–raw mate-rials, food and functional ingredients, food products for foodservice, privatelabel and retail brands, as well as restaurant chains.

COMMENTS:J.H. Chapman Group produces the annual Chain Restaurant Merger & AcquisitionCensus, the Food Ingredient Survey and the Health and Nutritional Industry Census.

Howard I. Bernstein, Marco V. Galante,Mervyn C. Phillips, David L. Epstein,Robert S. Hill, Jacques Wenig, Miles R. GreerJohn W. Loeb9700 Higgins RoadRosemont, Illinois 60018Telephone: [email protected]

65 Avenue Kleber75116 Paris, FranceTelephone: [email protected]

Please see ad on Inside Back Cover Please see ad on page ?

NATURAL MARKETING INSTITUTEKnowledge. Insight. Solutions.

SERVICES:Strategic Marketing and Business Planning; Emerging TrendIdentification; Customized NMI Database Analysis; CompetitiveIntelligence/Tracking; Full Service Qualitative Research; ComprehensiveQuantitative Research Studies; New Product Development & Strategy;Communications/Media Strategy; Category Analysis and Market Sizing;More than 100 syndicated consumer research reports.

AREAS OF EXPERTISE:NMI is a strategic consulting, market research and business developmentcompany specializing in the health and wellness marketplace. Our dynamiccapabilities focus on customized multi-channel market assessmentactivities, consumer trend identification, business development, consumertarget profiling, market research, and strategic plan development.

COMMENTS:Ask about our proprietary market research tools including: The Health &Wellness Trends Database, LOHAS Database, and ESP- E-Screener Panel

Maryellen Molyneaux,President, Managing PartnerSteve French, Senior VP Managing Partner272 Ruth RoadHarleysville, PA 19438Telephone: 215-513-7300Facsimile: [email protected] www.NMISolutions.com


NEW HOPE NATURAL MEDIABuilding Community, Connecting theGlobal Supply Marketplace

SERVICES:New Hope Natural Media's Supply portfolio allows industry suppliers,manufacturers and retailers to connect through in-person, in-print andonline programs. Tradeshows, conferences and executive events offer valuefrom product development to strategic leadership. Nutrition BusinessJournal and Functional Ingredients magazines are insightful publications forthose seeking a way ahead, and FI on-line (and e-newsletter), New ProductsLaunchpad (NPLP.com) and NPIcenter deliver interactive, online resources.

AREAS OF EXPERTISE:SupplyExpo is the industry’s leading trade show for exploring the developmentof real-world product application. This one-of-a-kind trade show featuresa unique mix that attracts executives, product developers, R&D scientists,formulators, brand managers, senior decision makers, supply chainmanagers and ingredient buyers. SupplyExpo provide unparalleled accessto industry experts, corporate and trade association executives, andgovernment and academic members.

COMMENTS:Ask about our proprietary market research tools including: The Health &Wellness Trends Database, LOHAS Database, and ESP- E-Screener Panel.

Len Monheit, Director, Global Supply Products Mike Roberts, Publisher-FI; Kim Stewart, Editor1401 Pearl Street, Suite 200Boulder, CO 80302Telephone: 303.939.8440Facsimile: [email protected] CANI Media Sponsor



NPICENTERYour Source, Right Now

SERVICES:NPIcenter.com features news, databases of companies, products, services and tools forviewers in functional foods/beverages, supplements, cosmeceuticals and natural productsto source and track issues and developments. The site offers an interactive environmentproviding managers, buyers, marketers, HR professionals, suppliers, finished productscompanies, health food stores, researchers and others, a source to find a range of businessservices. NPIcenter publishes NPIwatch, a weekly e-newsletter, NPIdaily, a daily businesse-newsletter targeted at industry executives and managers, and NPIbuzz, a monthly newproducts newsletter. NPIjobs (www.npijobs.com), is the industry's Career Center.

AREAS OF EXPERTISE:Extensive expertise in the natural, nutritional products and cGMP-based industry,specifically in communication, marketing, sales, business development, qualitymanagement, website development and e-business.

COMMENTS:Our team and portal have the vision, information, science, technology and businessresources to provide your company with targeted and effective insights and direction.Sign up now to begin getting the benefits of NPIcenter membership.

Len Monheit, President & EditorLiz Smith, Sales Manager16 Main St.Georgetown, ON L7G 3G5Telephone: 877.463.0110 905.877.9000Facsimile: 905.877.0468

[email protected] www.NPIcenter.com

NUTRICOMPLIANCEBrand Protection Strategies

SERVICES:Structure/Function Claims Research and Development; Good ManufacturingPractices (GMP) Compliance Progams; Adverse Event Reporting (AER) andRisk Management Programs; Strategic Marketing and Technical Writing;New Product Development; Brand Protection Strategies

AREAS OF EXPERTISE:DSHEA, FDA, FTC, DEA, and Dept. Agriculture compliance; AER reporting;GMP programs.

COMMENTS:We are attorneys, consultants, and medical professionals with years of experi-ence assisting supplement companies navigate complex regulatory chal-lenges and solve problems.

Joel B. Rothman, Esq.Vincent Annunziata7795 NW Beacon Square Blvd., Suite 201Boca Raton, FL 33487Telephone: 954.464.1350Facsimile: [email protected]

CANI SecretaryPlease see ad on page 19

CANI Media Sponsor

PAM MAGNUSON COPYWRITINGSERVICES:

* Web site concepting and copy* Direct mail campaigns* Brochures, sell sheets, trade show literature* White papers* Case studies* Copy critique* Proof reading and copyediting* Concepting, and tag lines* Email marketing* Newsletters

AREAS OF EXPERTISE:As an herbalist, I focus on web site concepting and copywriting for leadgeneration and sales. I also specialize in white papers, brochures and casestudies. My copy complies with FTC/FDA regulations, and provides uniqueinsight for your products.

COMMENTS:I passionately believe in the efficacy of natural products for wellness,and have been on this path for 30 years.

Pam MagnusonP.O. Box 5873Aloha, Oregon 97006Telephone: 503.848.4047Facsimile: 503.848.4047MagnusonCopywriting@verizon.netwww.PamMagnusonCopywriting.com


POMS & ASSOCIATESINSURANCE BROKERS, INC.Comprehensive Experience. Highly Personalized Service.

SERVICES:Poms & Associates (PAIB) focuses on raw material suppliers, contractmanufacturers, wholesalers, distributors, and retailers. We offer ProductLiability, Workers Compensation, Property, Directors and Officers,Employment Practices Liability, Professional Liability (Errors & Omissions),Auto, Cargo and Clinical Trials insurance. We structure Employee Benefitspackages for employers as well. Practice Leader Greg Doherty has overthirty years experience as a retail insurance broker.

AREAS OF EXPERTISE:Our Dietary Supplement Practice focuses solely on the industry. We marketyour company to all viable insurance markets and make them competefor your business. Our excellent service reputation guarantees that yourcustomers and suppliers will get insurance documents they need--and fast.We offer small agency service with big agency expertise.

COMMENTS:Contact Greg Doherty for Property and Casualty needs. Referencesavailable upon request.

Greg M. Doherty, CPCU, ARMDietary Supplement Practice Leader5700 Canoga Avenue, Suite 400Woodland Hills, CA 91367Telephone: 818.449.9317Facsimile: [email protected] www.PomsAssoc.com

Please see ads on page 21 & Back Cover

PURE BRANDING LLCBrand Architects for a Natural + Organic World

SERVICES:Pure Branding LLC is a leading strategic branding and package designagency dedicated to providing groundbreaking brand solutionsexclusively for the natural products industry. Drawing together skills inmarketing, design, media and operations, Pure Branding has providedcreative solutions that have propelled their all-natural and organicclients to category leadership.

AREAS OF EXPERTISE:The knowledge, understanding and confidence of Pure Branding, basedon 50 years of combined experience in identity development, informsdynamic brand strategies and identity solutions across the spectrum ofthe natural products industry, including food & beverage, personal care,and nutraceutical markets.

COMMENTS:Pure Branding’s goal is simply to help clients discover who they need tobe to succeed, and provide the means to express it.

Dan Mishkind, Principal58 Depot RoadLeverett, MA 01054Telephone: 413.548.9900Facsimile: [email protected]

ROBERT FORBES & ASSOC.Regulatory Affairs & GMP Consultants

SERVICES:Regulatory affairs and GMP consultants for the complementary, OTCmedicine, cosmetic, medical device, food and supplements industries.

AREAS OF EXPERTISE:Submissions to Australian Therapeutic Goods Administration and to theproposed Joint Australian & New Zealand Therapeutic agency fortherapeutic goods including vitamins, herbs, nutritionals and medicaldevices. Labelling and advertising advice for medicines, cosmetics andfoods. Manufacturing Procedures. Quality Systems.

COMMENTS:Senior consultants with experience since 1970’s in over-the-counternutritional and herbal medicines and manufacturing. Robert Forbesand Associates work as a strategic partner in your life science business,providing ongoing technical support and solutions.

Robert Forbes, President335-341 Glebe Point Road(Entrance Ferry Rd - Level 1)Glebe Sydney 2037 AustraliaPostal: PO Box 123, AnnandaleNSW 2038 AustraliaTelephone: 61 2.9660.8027Facsimile: 61 [email protected] CANI Vice President


SULLIVAN GROUPInsurance & Risk Management Services

SERVICES:Insurance and risk management for natural products manufacturersand distributors.

AREAS OF EXPERTISE:Combined 20 years experience placing product liability, propertycoverages, directors and officers liability, and other lines of insurancefor all types of clients including manufacturers and distributors ofsupplements and herbal products.

COMMENTS:Additional background in the pharmaceuticals and biotechnology industriesprovides strong knowledge of insurance for product clinical trials.

John Diercks, ARMOne Chestnut PlaceWorcester, MA 01608-2804Telephone: 800.649.1553Facsimile: [email protected] www.SullivanGroup.com

ULLMAN, SHAPIRO & ULLMAN, LLPCounselors at Law

SERVICES:Food, Drug and Cosmetic law: advertising, label and Internet websitereviews; product/advertising claims; New Dietary Ingredient notificationsand other required FDA submissions, responses to Warning andCourtesy Letters and 483’s; advise during FDA inspections; defendFTC and state attorneys general administrative/legal proceedings;Commercial litigation (including breach of contract, unauthorizeddistribution); Commercial contracts; Licensing; Brand name protection;Trademark registration/litigation; Copyright registration/litigation; andDomain name disputes.

AREAS OF EXPERTISE:We specialize in food, drug, and cosmetic law, contracts and licensing;trademarks and copyright registrations; and litigation in all courts andproceedings before the following governmental agencies: FDA, FTC,USPTO, DEA, CPSC, and U.S. Customs. We also defend clients inmatters brought by state attorneys general. We help protect our client’sintellectual property rights with trademark and copyright registrations.

Steven Shapiro, Esq., Marc Ullman, Esq., Robert Ullman, Esq.299 Broadway, Suite 1700New York, NY 10007Telephone: 212.571.0068Facsimile: [email protected] www.USULaw.com



VIRGO PUBLISHINGSpecializing in Communications

SERVICES:Virgo Publishing produces publications, events and services designed to create andfacilitate successful relationships between suppliers, manufacturers and retailers.

AREAS OF EXPERTISE:The SupplySide events bring healthy and innovative ingredient suppliers andmanufacturing service providers together with manufacturers, marketers andformulators of dietary ingredients, foods and cosmetics twice a year.

INSIDER and Food Product Design are the official magazines for SupplySide.INSIDER is the number one publication for manufacturers, marketers andformulators of dietary ingredients, foods and cosmetics, and Food ProductDesign is the leading publication in the food ingredient and flavors industry.

Natural Products Marketplace, formerly HSR: Health Supplement Retailer,delivers news, information and resources to 17,500+ retailers of dietarysupplements, healthy foods and personal care products.

Nutrilearn offers online training programs and Webinars to foster industry-specific professional development and product knowledge.

Focus on the Future is a high-level, exclusive executive conference for leadersin the nutrition industry.

John Benninger, Director, Business Development3300 North Central Avenue, Suite #300Phoenix, AZ 85012Telephone: 480.990.1101Facsimile: [email protected] www.VPICO.com

CANI Media Sponsor


WELLS FARGO INSURANCESERVICES MOUNTAIN WEST INC.SERVICES:Wells Fargo Insurance Services Mountain West provides BusinessInsurance and Risk Management services for manufacturers, whole-salers, distributors and suppliers. We provide protection for the AmericanHerbal Products Association (AHPA) and Natural Products Association.

AREAS OF EXPERTISE:We offer Property, Product Liability, Workers’ Compensation, Directorsand Officers, Employment Practice Liability, Professional/Errors andOmissions, Auto, Cargo and Clinical Trial insurance policies.

COMMENTS:Wells Fargo Insurance Services Mountain West is a recognizedprofessional insurance agency with many years experience in thenutraceutical industry.

Kathy Francis, CPCU, CICSenior Vice President5755 Mark Dabling Blvd., Suite 300Colorado Springs, CO 80919Telephone: 800.332.9256 ext. 135Facsimile: [email protected]/wfis


WORDGIRLSaving The World, One Word At A Time

SERVICES:Wordgirl is an expert copywriter with more than ten years of experience inthe natural products industry. She writes stellar copy for everything from printads to brochures to sell sheets — quickly, concisely and with style. No matterwhat you need written, or who you need to convince, Wordgirl can find justthe right words for the job.

AREAS OF EXPERTISE:As a committed natural foods enthusiast, Wordgirl writes copy exclusivelyfor our industry so she knows your products, your competition and yourcustomer. She is particularly well versed in dietary supplements, but hasalso worked with grocery and personal care lines.

COMMENTS:A former marketing director for a top-selling brand of supplements,Wordgirl brings big-picture thinking to all your projects, helping you distilland communicate your marketing message.

Sara Lovelady, Principal548 C StreetAshland, OR 97520Telephone: [email protected] www.Wordgirl.biz

6 REASONS TO HIRE A CONSULTANTBy Sara Lovelady

It’s been said there are two types of knowledge: information you know yourself, and information you know how to find. Business peopleoften feel like they must have all the answers. But it’s okay not to know something yourself – as long as you know where to find the infor-mation. Often, that means expertise in the form of a consultant.

Many executives ask: Why should I hire a consultant? Here are six good reasons.

1. To obtain specialized expertise. Consultants have highly specialized knowledge that might not available in-house, fromunderstanding intellectual property law to how to conduct clinical trials. That knowledge can help you grow yourbusiness and achieve success.

2. To provide an objective viewpoint. The primary benefit of in-house employees – they know the company intimately – can be a drawback in some situations. Consultants work with many companies day in and day out, which gives them a broader perspective.

3. To save money. Many people think of consultants as expensive. However, a good consultant can actually save your company money. First, because hiring someone in-house with that much expertise would cost a lot more (think fixed expense versus variable expense), and second, because they have highly specialized knowledge difficult to find in an employee, consultants can identify areas of vulnerability_such as illegal claims made on your product packaging or gaps inyour quality control program_which, if not addressed, could cause a financial nightmare down the road.

4. To make money. Hiring a consultant to develop an innovative product, design irresistible packaging, writesales-generating copy, or create buzz at a trade show can increase your sales and your profits – helping you recoup your original investment many times over.

5. To get something done fast. Because consultants have highly specialized knowledge, they are extremely efficient at whatthey do. In contrast, in-house employees have many different projects competing for their attention.

6. To handle a crisis. If you accidentally sell a batch of product contaminated with E. coli, or are embroiled in a publicrelations disaster, it’s a good time to call a consultant experienced in managing crises. Not only can an outside expert not personally enmeshed in the business keep a cool head, they’ve handled many crises in the past – and learned from theirexperience.

Consultants That Workwww.cani-consultants.org

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vision statement · 2019. 11. 8. · vision statement the consultants association for the natural...

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