vision inspiring - memberclicks · 3 insalon is produced by salon & spa professional...

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OCTOBER 18-19, 2014ADVANCED EDUCATION TO INSPIRE

SALON PROFESSIONALS

VISIONINSPIRING

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Welcome to INsalon 2014

Minneapolis Marriott Northwest 1-877-303-1681 or 763-536-8300 $119/suiteSpacious suites, fitness center, pool & whirlpool, complimentary parking and more!

REGISTRATIONSaturday: 1 - 7 pm Sunday: 8 am - 3 pm

EXHIBIT HALL Saturday: 3 - 8 pm Sunday: 9 am -5 pm

CLASSROOMSSaturday: 2 - 8 pm Sunday: 9 am -5 pm

New Location

Free Parking!

Show Hours

Accommodations

Food Stops

Minneapolis Marriott Northwest Hotel and Conference Center7025 Northland Drive NMinneapolis, MN 55428

WADSWORTH’S RESTAURANT – full service menu all dayBOUNDARY WATERS – casual coffee houseEXHIBIT HALL KIOSKS – simple breakfast and lunch options

Ask for

INsalon rate:

$119 by

10/1/14

SATURDAY, OCT. 18 - SUNDAY, OCT. 19

Ticket Information

By 10/12/14 After 10/12/14

FREE! $25

Members (Two-day ticket only)

By 10/12/14 After 10/114

$69 $85

Non-members: (Two-day ticket only)

Order online at www.sspatoday.com | Other approved seller: Beauty Craft – 800.328.5010

JOIN SSPA FOR ONLY $75 AND GET IN FREE IF REGISTERED BY 10/12/2014

Location Sponsor:


INsalon is produced by Salon & Spa Professional Association6950 France Ave S, Suite 18, Edina, MN 55435 Phone: 952.925.9731 • Toll Free: 1.888.213.0949 www.insalonpro.com

INsalon is the official tradeshow and educational event of the Salon & Spa Professional Association, Inc. Exhibitors, guest educators, classes and performances are subject to change. Capacity attendance is 3500 and INsalon will adhere to city fire and capacity codes. No bags/roller carts are allowed at INsalon. Copyright INsalon 2013, all rights reserved.

General Admission tickets sales are final; no refunds. Cost of already purchased ticket will not apply to membership. INsalon is open ONLY to cosmetology industry professionals including: licensed salon professionals; salon owners, cosmetology, esthetics and nail educators and students; non-licensed salon personnel with salon business credentials; school owners, distributors, manufacturers and industry press. Proof of license/credentials will be required at the door. No children under the age of 16 will be allowed at INsalon. The general public may only attend the Student Competitions and After Party events.

By use of a check for goods or services you enter a contract. For checks returned for any reason, you authorize your account to be electronically debited for the check amount plus $30 or maximum allowed by state law. Returned check charges and legal expenses may be incurred if checks cannot be electronically collected.

SSPA has seen 90 years of exciting change in the industry. Celebrate with us. Wear your Twenties costumes and dance to music by DJ Stevie Ray. Cash Bar.

Saturday, October 18, 8 pm – Midnight

Crank up the roadster and Charleston your way through the early roots of swing dance and jazz music of the ‘20s.

• Hot, Hot performances by Rhythm & Swing take you to the sassy, brassy ballrooms of Harlem where the hottest hoofers strut their stuff.

• Untangle your feet and learn a few steps of the Charleston, Lindy Hop, Shim Sham and early jazz routines like the Trankey Doo.

• Contest to crown the swingin’est couple on the dance floor!• $5 cover (and tell us that ‘Joe’ sent you)

Featuring

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Instructors – Earn continuing education credits at INsalon. Visit the Continuing Education desk at Registration to pick up forms and for further information. SSPA members receive their instructor credits FREE.

Operator/Manager License Renewal education – Health, Safety, Sanitation, Laws and Rules classes for license renewal are available on Saturday and Sunday. Add this optional class on your registration form. See page 8 for details.

Photo Booth

Continuing Education

Sunday, October 19 Get your professional head shot, team photo or competition photo at rock bottom prices!

Professional: $25Student: $15

Scott Bock of Bock Media will be available to create professional digital photos to use in resumes and websites. Sign up at his booth in the exhibit hall.

Silent Auction

The Silent Auction benefits the Salon & Spa Professional Association Education Fund to further the career pursuits of all salon professionals through continuing education.


INsalon Featured Artist

HairBEAUTY CRAFT PRESENTSTwisted Fringe Look & Learn Extension Class - Kari Fuller .............................. Sat 4:30-6:00 pm Sun 1:00-2:30pmAttendees will gain a greater understanding of the entire Twisted Fringe Hair Extension family including Beaded, Tape, and Fusion. Topics will include application techniques, maintenance, pricing, breaking extension myths, Q&A and more. This is not a hands-on class. Kari Fuller, a Twisted Fringe National Educator, has dedicated her career to teaching and developing talent for over 15 years.

PIVOT POINT INTERNATIONAL - JASON RUSSELL Pivot Point Arctic Light Demonstration .......................................................Sun 10:00-11:30 amIn Pivot Point’s Look and Learn members of the Pivot Point International Artistic Team will help you explore two different cuts and finishes from our latest trend collection, Arctic Light. This collection envisions modern beauty that embodies strength, which is cool and demure, yet equally magnetic.

Long Hair Styling Inspiration Hands-on Workshop ...................................... Sun 2:30-4:30 pm Learn and practice long hair design techniques to create some of the most dramatic and memorable designs to walk the runways of top couture designers and to grace the pages of high fashion magazines. Study the procedures and apply the techniques presented by Pivot Point International and unleash your creativity to create a memorable design you and your clients will love. Mannequin and clamp rental included.

Tools to bring: Duck bill clips, Tail comb, Teasing comb, Smoothing brush, 3/4` or 1” iron, Flat Iron.Pivot Point hands-on class pricing: $59 SSPA members; $79 non-members

Field Educator Jason Russell has more than 10 years of professional experience to draw on as well as his strong educational foundation of Pivot Point cosmetology and teacher training. Besides his cosmetology license Jason also earned an applied science degree in Salon Management.

THEODORE LEAFAlong with his 71,000 followers on his YouTube channel, Theodore Leaf has appeared on “Shear Genius” on Bravo, NBC’s “Fashion Star”, E!’s “Fashion Police” and Style Network’s, “How Do I Look?” and now “Secret Guide to Fabulous” on LogoTV. Plus, Theodore is currently the Beauty Editor at Large for Glamour Magazine. Fabulous! Don’t miss him!

Word of Mouth is Not Enough (anymore)Join YouTube and Social Media sensation Theodore Leaf as he teaches you simple steps on how to EXPLODE your business with pictures and video. The new marketing is more than posts and being visible. It’s an easy yet strategic approach to what really gets noticed by others as well as how to make more money. Minnesota Stage ....................................................................... Sun 9:30-10:30amTheodore will showcase a YouTube Tutorial Posting and how to leverage social media to expand your business. Minnesota Stage ........................................................................Sun 12:00-1:30pmHave more questions on exploding your business with social sites, videos production and image postings. Join Theodore in this informative open forum that provides simple steps to success in social marketing.

MEET & GREET SAT 5:00-5:30, SSPA BOOTH

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RAUL MARTEZ SHAPES and BALANCE A Color Cutting SystemClassroom .................................................................Sat 4:30-6:00pm, Sun 12:00-1:30 pmMinnesota Stage ................................................................................... Sun 2:00-3:30 pmThis course is designed to guide a professional hairstylist on developing their artistic abilities, allowing further creativity behind the chair. Learn this ‘Cutting and Coloring’ system and most importantly client retention to help build your business.

Hands On Cutting Workshop ‘Shapes And Balance’ ................MONDAY 9:00 am-1:00 pm Shapes and Balance is designed to guide each hairstylist on developing their artistic abilities. Further your creativity behind the chair when working with one length, interior layering or short round graduation. Shapes and Balance is ‘The Understanding’ of haircutting.

Included in class: Mannequin, free DVD, manual + head sheets, diploma/certificate.Tools to bring: cutting scissors, cutting combs, hair clips, blow dryer.

$99.95 SSPA members; $119.95 non-members

JOAQUIN REGALADO The Missing Link: The Four Disciplines to Master HaircuttingMinnesota Stage .................................................................................... Sat 3:30-4:00 pmClassroom ............................................................................................... Sat 6:15-7:45pm Sun 10:30am-12:00pm and 2:30-4:00pmJoaquin Regalado, Hair Salon Educators and The Comb Advanced Haircutting System bring you the future of haircutting education. Learn how science and technology can take you to a new level of understanding and confidence in your skills and enhance your Marketing to new and existing clients. Joaquin Regalado has over thirty three years of experience as a professional Hairstylist, Educator, and Image Consultant. Learn to cut with SPEED, cut with PRECISION and cut with CONFIDENCE. A former hair salon owner, Mr. Regalado is currently the co-founder and Chief Technology Officer of Hair Salon Educators, LLC – a service based company focused on hairstyling education and artistic creativity.

SPORTCLIPS PRESENTS ANNABELL DEMARSThe Gentleman’s Cut ............................................................................. Sun 2:00-3:30 pm This class will be based on creating a dapper look that is trending right now. Annabel will show you how to do a gentleman’s cut while also being conscious of the cowlick in the hair. This will help create better manageability for your client to style his hair at home.

Annabell Demars is a third-generation hairstylist, learning techniques at an early age to jump start her career. She has the privilege to work with various celebrity stylists and a wide range of designers. Annabell now is the head personal stylist at Shop NBC where she does all the hair for the TV personalities.

MISTY WATKINS – BELLEZZA Clipless Curl Techniques and Perfecting Flat Ironing Skills .......................Sat 7:00-8:00 pm Sun 4:00-5:00 pm Get the perfect curl every time with your flat iron and learn the many tricks and techniques using a clipless curler. Your clients will return and refer. MISTY WATKINS, a successful entrepreneur for over 20 years, travels nationally from salons to classrooms imparting her passion to make women feel beautiful.

Hair


SENSE OF STYLE SALON - TORIH GILLESPIE AND TEAM (Let’s Talk) Extensions ............................................................................. Sat 3:00-4:30 pm Sense of Style Salon will demonstrate how to embrace your natural hair and keep it healthy. Learn short sassy styles on unrelaxed hair plus techniques on thermal styling, woven-in extensions, braid patterns and placement of adding volume and length to the hair. Sense of Style Salon is a team oriented trendsetting salon. They bring out the beauty found within for that is where the true style is found.

Natural Hair, Healthy Hair ...................................................................... Sun 3:00-4:30 pmSense of Style Salon will dispel many myths about relaxers, nappy hair, dreadlocks and more. Have your questions answered about choosing the right extensions, recognizing which extensions are best with different textures of hair and learning what hair density is needed to hold extensions. Sense of Style Salon is a team oriented trendsetting salon. They bring out the beauty found within for that is where the true style is.

BOB SALMONSON The Art of Clipper Cutting For Men and Women ............................... Sun 11:30 am-1:00 pmLearn clipper cutting techniques to create versatile, exceptional styles for both men and women. Bob Salmonson will demonstrate a short and a casual man’s haircut as well as a lady’s stylish cut all done with clippers! See why Bob continues to be the guru of men’s clipper cutting technique in this region.

DEBBIE BROWN Tools, Technique & Product for Highly Textured Hair .............................. Sat 6:30-8:00 pm Learn how to straighten and blow dry highly textured hair to a shiny and flowing finish. Debbie Brown will explain how the right tools make all the difference in the final result. Debbie will share her knowledge and technical tips with you to get the perfect blow dry for highly textured hair.

GEORGE STEWART AND BRENT HOLST Made 2 Fade ............................................................................................ Sat 4:15-5:15 pm Master Barber George Stewart and Stylist Brent Holst will perform their “deep fade” techniques. This presentation will inspire you to take men’s hair cutting past your comfort level. These gentlemen are truly artists of their profession.

PATTI BASSINGER Tressies® Hair Extensions ............................................................... Sun 12:45 am-1:45 pmWarning: Mildly Addictive. Reusable Hair Extensions. Learn how easy and fun it is to use and install Tressies! You can do everything from adding a pop of color to designing a complete new look. In and out in seconds, Tressies are very popular with women of all ages, especially Teens and Tweens.

DEB CAMASTA AND LINDSEY LARSON Braids and Trends................................................................................ Sun 10:00-11:30 am Braiding is beautiful! It can accentuate a look or become the focal point of the style. Learn how to quickly achieve different looks on a variety of hairstyles with the same braid. There will be many visuals as well as time to try out the braiding techniques. Deb Camasta is recognized for her technical and artistic expertise, established clientele and her ability to lead, mentor and educate the salon professional. Lindsey Larson is a hairstylist who has had extensive training throughout her career. Long hair protein fiber mannequin available for prepurchase or you can bring your own.

Deb Camasta

Lindsey Larson

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PAUL DIGRIGOLI Come experience firsthand the warmth, humor, and dynamic presentation style of Paul DiGrigoli, as you expand your idea of what is possible, ignite what inspires you, and have the time of your life!

Paul DiGrigoli has been speaking nationally as a motivational speaker and offering seminars for the past 15 years. He is the author of the highly-popular book Booked Solid: The Ultimate Guide to Getting and Keeping Clients.

Art of Leadership – On the Next Level .....................................................Sun 2:30-4:00pm Whether you’re a salon or cosmetology school owner, manager, booth renter, or a team-based salon let Paul DiGrigoli help you take your business and personal development to an exceptional level with this comprehensive workshop.

Booked Solid for Professionals ............................................................Sun 11:45am-1:15pm Whether you’re looking to attract new clients, retain your existing clientele, trying to keep your passion and excitement alive behind the chair, Paul J. DiGrigoli will share with you how to take your bookings to the next level and beyond!

How to Build a Healthy Salon ..................................................................Sat 3:00-4:30pm In our business today, the future is brighter than you think. You can take a quantum leap now from where you are to where you want to be. In this seminar, you will learn everything that drives the healthiest salons today, from attracting good stylists, to understanding a profit and loss statement, to expanding your brand awareness, to working less and making more.

Motivation Starts Here! ......................................................................... Sun 9:30-11:00am The spark plug of our industry, Paul DiGrigoli, engages music and education for phenomenal results. Learn how to discover your personal development, social awareness, social intelligence, self-awareness, self-management, and living health to give you the edge in any capacity that you undertake within the industry.

BONNIE BONADEO AND ALEJANDRA CRISAFULLI, NAP EVENTS The 3 Secrets to Great Leadership ..........................................................Sat 4:30-6:00 pm Sun 10:00-11:30 amWe all know there are no quick fixes or magical spells to being a great leader, but there are a few secrets to provide a foundation to managing people and even having those difficult conversations. Understanding and mastering these 3 Secrets will change your relationships with your team forever and allow for increased productivity and profits.

Free Salon Owner Coaching Sessions Need some support on a leadership issue? Having troubles with troubled staff? Do you not feel heard, valued or respected as a leader? Are you still trying to figure out how to get them on board with your vision? You Need a Coach! Sign up for a free coaching session at INSalon with N.A.P. Master Coaches Alejandra Crisafulli and Bonnie Bonadeo. Space is limited, so secure your free coaching session today.

SCOTT BONORA mi.Hair Network ................................................................................. Sun 10:00-11:00 am mi.Hair™ Network is a Digital Out of Home (DOOH) media company placing Samsung tablets in over 10,000 salons and spas. The mi.Hair™ network will entertain salon goers with an enriching content, video and shopping experience while increasing revenue to stylists and salon owners throughout the U.S.

Business and Other Classes

Bonnie Bonadeo

Alejandra Crisafulli


NailsTHOA TANG French Manicure .................................................................................... Sat 6:30-8:00 pmThis class will introduce you to the newest and the most popular nail trends around the world.

Introduction to Nail Art Trends & Technology around the World .................Sun 12:30-2 pmLearn the technique to a perfect French manicure smile line. Thoa Tang is a licensed nail technician as well as a licensed nail instructor in Minnesota with a passion for teaching and supporting others to become successful nail technicians.

GORDON MILLERBeauty in Black and White: A Salon and Spa’s Guide to the Social Web ..... Sat 6:00-7:30pmFacebook, Pinterest, Yelp, Instagram, Tumblr, YouTube and more are bringing an arsenal of marketing and brand building tools to salons, spas and stylists – and are changing the ways we communicate professionally with the world around us. In this fast pace, empowering class, you will learn how to make sense of the quickly evolving business of social media and the web.

Beauty in Black and White: A Real World Guide to Building Career Success ...Sun 12:30-2 pm Build the kind of career you dream of by knowing what it really takes to create long lasting success in the highly competitive world of salons, spas and beauty. Whether you are new to the industry or a seasoned professional, this fun, empowering and visually engaging class will give you insights into the building blocks of sustainable success.

Gordon Miller is an independent professional beauty business consultant, social media evangelist, writer and educator. His 30+-year career in beauty has taught him how to best create a successful, long lasting business and/or career while navigating and utilizing the growing complexities of the online world to grow a successful business.

Health, Safety, Sanitation, Laws and Rules Classes ........Sat 12:00-4:15pm, Sun 2:00-6:15 pm This 4-hour class will satisfy the Minnesota State law that requires all operator and manager licensees to take a class in health, safety, sanitation and laws and rules before renewing their license. This class is interactive, fun and most importantly, informative! You WILL change your behavior and safe practices in the salon.

Cost: $55 SSPA members; $65 non-members Saturday only (does not include ticket to INsalon). NON-MEMBER COMBO DEAL: $99 includes INsalon ticket.

STEVIE RAY RANGEL, PANEL MODERATOR Booth Rental Salons - Round Table Discussion ........................................ Sun 3:00-4:30 pm Owners of rental salons are invited to share ideas, ask questions and give input. Rental salon owners of 2 to 20 chairs will benefit from this interactive session. Coordinated by Stevie Ray Rangel, stylist of 30 years and rental salon owner of 17 years.

JIM HIRST AND GINA STAUSS-FAST Capitol Clips .......................................................................................Sun 10:30-11:30 am Interact with SSPA State Government Affairs Lobbyist Jim Hirst who is joined by BCE Executive Director Gina Stauss-Fast as they detail newly enacted changes in state law, along with current proposed BCE revisions to state rules affecting all cosmetologists. (Please note that this class does not qualify for your one hour law and rule continuing education requirement.)

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CORRIE DUBAY Airbrush Makeup ................................................................................... Sun 1:30-2:30 pm In this class demonstration we will cover the basics of airbrush makeup including equipment, product formulas and the differences between them, application demo, and equipment maintenance. Adding airbrush makeup to your service list is a great way to easily and quickly generate more income for your salon. Corrie Dubay owns Midwest Makeup Supply in Uptown. Corrie works with a variety of customers including makeup artists, drag queens, burlesque performers, theaters, salons, makeup junkies and more!

SUGAR IT! – JANIE MARTZ Introduction to the Art of Body Sugaring ................................................. Sat 4:30-5:30 pm Learn the benefits and rewards of offering this service in your salon. Watch a demonstration of hair removal and learn why this is a much requested service by clients that is sure to bring high client retention and loyalty. Janie has developed training techniques in the art of body sugaring that will guarantee success to the trained practitioner.

Body Sugaring Hands-on .......................................................................Sun 1:00-5:00 pm This four hour class includes the theory of sanitation and safety in hair removal. This class will cover all areas of the body from brows to bikini lines. You are urged to bring a model with hair growth of about 7 days, to join us for your hands on training after the theory portion of the class is complete. Care of the skin both pre-service and post treatment will be taught. All products will be available for purchase.

$75 SSPA Member; $100 non-member

NAOKO VOLD Healthy Living, Healthy Habits .............................................................. Sun 3:00-5:00 pm Can we reverse the aging process? Learn how to heal through nutrition, diet and exercise. Learn how your digestive system can be boosted with antioxidants to eliminate free radicals. Naoko Vold has worked in the ancient tradition of shiatsu for over 40 years. Learn how to use your hands to relieve pain and stress. She is a cosmetologist, esthetician and certified in colon hydrotherapy, teaching all ages how to promote a healthy lifestyle and live a life full of vitality.

JULIE SWENSON (AWARD WINNING MAKEUP ARTIST) Beauty Makeup ....................................................................................Sun 3:00-4:00 pm Join makeup guru and educator, Julie Swenson, as she demonstrates her signature way of applying beauty makeup. Julie will take you through the consultation as well as color selection and placement techniques. She will focus on enhancing facial structure and how to make features “pop”. She’ll also be demonstrating highlighting and contouring, mature makeup techniques and makeup trends for the fall/winter 2014 season. A 22-year veteran of the beauty industry, Julie is a makeup artist, hairstylist, and educator. Her work can be seen in print, on the runway and in film and television. Julie specializes in bridal hair and makeup.

DR RICHARD SINDA Reclaim the old “You” with Bio-Identical Hormone Replacement ....... Sun 11:30 am-1:00 pm Reclaim your energy and get your body back in balance with BioIdentical Hormone Replacement. Learn about safe, effective, advanced methods that can recapture your Energy, Memory, Libido and the old “You”. Natural BioIdentical Hormone Therapy is an effective treatment to relieve hormonal symptoms of Menopause and Peri-Menopause and decrease the risk of age related diseases. Dr. Sinda provides comprehensive Anti-Aging and Preventive Medical Services at Innovative Directions in Health, the leading Anti-Aging clinic in the Midwest. He is certified in Age Management Medicine and has practiced extensively in Family Medicine and Urgent Care.

Esthetics


DEBORAH OTTEN What’s New for the Esthetician ..............................................................Sat 3:00-4:00 pm An interactive hour highlighting what’s new in the world of estheticians; plus retail, brand building, building your book and more. Deborah is a licensed esthetician, esthetics manager and recently received her instructor’s license.

JUDY GARCIA HELP! I Have Sensitive Skin ...................................................................Sun 9:30-11:00 am Caring for clients with sensitive skin requires not only an understanding of the complexity of sensitive skin issues, but above all it requires knowledge of effective ingredients and treatments, including those to avoid. Judy Garcia endeavors to provide the professional skin care specialist with answers to effectively care for clients with sensitive skin concerns. Judy has been educating skin professionals.

Judy Garcia has worked in the aesthetics field for over 26 years as a practicing aesthetician and educator, currently teaching advanced esthetics courses at Ridgedale College in Willmar. Judy is an American trained esthetician and holds a C.I.D.E.S.C.O. Diplomaté.

Salon professionals are our business

For more information and to join visit us at www.sspatoday.com facebook.com/sspatoday

Education For Life-Long Learning Continuing Education for License Renewal and

for Instructors | Lobbying for a Change Making a Difference One by One

MISSION: Our mission is to educate and advocate for salon professionals in Minnesota.

VISION: To be the trusted voice and resource for salon professionals

VALUES: Future focused, Instill excellence, Safe salon practices, Promote diversity, High standards of ethics & integrity

Professional Membership $75 Student Membership $45

STUDENT CONFERENCE ...........................................................................................Sat 5:30-6:45 pmBooked Solid for Cosmetology Students, Paul DiGrigoli

Whether you are just starting out on the student salon floor or about to graduate and enter the exciting and rewarding field of cosmetology, Paul DiGrigoli will share with you how to take your bookings to the next level and beyond! In this seminar, discover the essential tools that will drive your abilities up the scale, and the skills needed to be become booked solid in the student salon and beyond. Maximize your potential! DiGrigoli will inspire you with the invaluable knowledge he has gained over three decades as a hairdresser, author, salon and cosmetology school owner – roles he still holds currently.

SWAT Performance ................................................................................................... Sat 6:45-7:00 pm

STUDENT HAIR COMPETITIONS, THE GREAT ROOM, SUNDAY9:30 am ..........................................................Women’s Evening Total Look12:00 pm ................................................. Women’s or Men’s Day Total Look 3:00 pm....................................................................... Awards Ceremony

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vision inspiring - memberclicks · 3 insalon is produced by salon & spa professional...

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