vision first presentations to sp_final compilation

8/3/2019 Vision First Presentations to Sp_final Compilation

1/72

InnovationCentres30

I2012

Prototype

DesignExcellence

Centre

ABalasubramaniam

.


2/72

Overview

>Thecountry

has

a

groundswell

of

good

innovations

thathavebeenabletoaddresstheproblemsofthe

>Thereisanopportunityfordesignersandinnovators

,

prototypeinnovationsthatwouldhelppatentingthese

productsandprocesstheseforreachingthemarket

>Thereis

a

need

to

shorten

the

mind

to

market

time

lapsethroughquickintervention

>ACentrethatwillfosterthisinterventionwillhelp

addressmanyproblemsofthesociety

VisioningDesignInnovationCentres


3/72

WhatisPRIDE

>A Centrefor

fostering

Innovation

&

Design

Excellence,onewhichwillworktowardsbetter

>Proposedtobeeithercolocatedinexisting

ServicesCentre,atvariousNIFlocationsacrossthe

countryorasastandalonedivision

>Toact

as

a

nodal

point

for

the

government,

industries,

designersandinnovatorstocollaborateon innovation,

designandprototypingprojects



4/72

Stakeholders

Designers

workon

the

Government

feelsneed

Academiapitches

in

seeopportunity

nnova orsgetsupport

forincubation



5/72

Ecosystem

Desi n facilitiesDesi n facilities ConsultantDesignConsultantDesign

Workshopsfrom

Workshops

from

StudiosStudios

existingcentresexistingcentres

TrainedWorkshopTrainedWorkshop

PersonnelPersonnel

Research&

Research

&

Researchers

/

Researchers/

TrainingCellTrainingCell FacultyFaculty



6/72

Howitwillwork

>Projectscan

be

identified

by

any

of

the

five

stake

holders

>

purifier,findsdesignertodeveloptheidea,cannow

prototypetheconceptandgovernmentagenciesto

implementthe

same

>Sustainedactivitycanincludetrainingdesignstudents,

modelmakersandotherparadesignprofessionals

>Prototypingof

concepts

get

a

boost.

Industries

can

also

usethisfortheirowninnovations.Revenueforcentre

>Patentsspinoffarevenuestreamorpayssocial

dividends.

Promotes

social

entrepreneurship



7/72

Resources

TrainingProgrammes

TrainingProgrammes

PatentsPatents

PRIDEPRIDE

Consultancy

toGovt

Consultancy

toGovt

ProtypingProtyping

Labs&Workshops:2

Cr

Labs&Workshops:2

CrGrantsforGrantsfor

IncomesIncomes

Fun s orsett ng

upstudios

:2

Cr

Fun s orsett ng

upstudios

:2

Cr

Pro ectso

Social

Importance:3Cr

Pro ectso

Social

Importance:3Cr

PRIDE

InvestmentsPercentre

PRIDE

InvestmentsPercentre

ExistingReal

Estate

at

NSIC,

etc:1Cr

ExistingReal

Estate

at

NSIC,

etc:1Cr

Salaries&FeestoStaffand

Consultants:2

Cr

Salaries&FeestoStaffand

Consultants:2

Cr



8/72

Advantages

>Quick

roll

out,

as

it

can

build

on

existing

infrastructure

>Desi ners Innovatorsandstudentsfinda lacetodevelo own

ideasandforothers

>Governmentagencies

can

now

go

to

this

Centre

for

developing

newinnovationsorgowiththeirproblems

>Potentialtogrowandbecomeacentreofexcellence

>Revenuefromconsulting,prototypingforothers

>Patents IPRcanbeleveragedforrevenue

>Paysrich

social

dividends

>Buildssocialentrepreneurship



9/72

InnovationCentres30

I2012

Atelier

Amit Krishn GulatiFounder&MD, Incubis ConsultantsIndiaPL

VisitingFaculty SchoolofPlanning&Architecture

MemberCIINationalCommitteeonDesign


10/72

Mission

>Tocreate

a

vibrant

multi

disciplinary

hub

for

innovation

and

creativestudiesbybringingtogetheracademicsand

professionaldesignstudiosattheJNUCampus,NewDelhi

>Tocreateanimmersivebridgebetweenresearchandreal

worldapplication

of

design

thinking

in

the

Indian

context

>Tocreatethenextgenerationofdesignteachersandhelp

developarobustandscalablebackbonefordesigneducation

>An

interactive

sand

pit

to

showcase

the

power

of

design

in

highimpactareassuchas,Governance,Infrastructure,

Housing/Habitat,MSMEs,Education,Healthcare,IT,Energy,

>Use

innovation

to

supercharge

entrepreneurship

and

create

enduringvalue



11/72

Anecosystemhummingwithsynergy

IndustrialDesign Architecture&UrbanPlanning

Engineering

InnovationAtelierStrategic

DesignofSystemsandServices

Rapid

Prototyping

ppor un y

Scouting Anthropology

&ResearchLinguistics

&Culture

JNUCampusAesthetics

Computers&

Environmental

Systems

Governance

c ences

c ences



12/72

Amagnetforvisionaries

Frugal Empathy,Ethics

&CompassionMultifaceted

Creativity

Opportunitiesto

Solutions

DesignersStrategic

ToleranceforAmbiguity

&ResponsivetoDiversity

Handson

Thinking+

Deep

ExecutionContextDriven SeeOpportunities

inAdversity

EntrepreneursHigh

Tolerancefor

Pioneering

Outsize

Self

belief Drivenby

Create

Exponential

Change Value



13/72

Programstructure

>Leveragethe

diversity

of

knowledge,

talent

and

facilities

on

the

existingcampuswithcolocatedprofessionalstudio

environments thatprovideconstantexposuretoliveprojectsto

validatenewideas

>Mentoringbyexpertsandprofessionalsontap

>NetworkingandcollaborationwithinJNUandwithindustry,

governmentandotherresearchinstitutionsbeyond.Leverage

NKNandcreateglobaloutreach

>Createa

balance

between

big

picture

thinking

and

tactical

executionskillswithinadynamiclearningmodel

>CoursecontenttoincludeDesignMethods,Research

Techniques,Visualisation/RepresentationTechniques,

Branding,CAD

CAM,

Materials

&

Manufacturing

Processes,

, ,

ProjectManagement



14/72

Preliminaryroadmap

Y1 201213 Y2 Y3 Y4

Y5

boardtoprepare

detailedprojectreport

withclearlyarticulated

pedagogicobjectives

monthintensive

immersionFaculty

DevelopmentProgramme

/AtelierFellowship in

partnershipwith

co

corefacultygroupof3to

4fromthefirstbatch

Enhancebatchsizeto

a rox. 20

approx.35

approx.50

Increasenumberofon

sitestudiostoincludeColocate3multi

disciplinarydesign

studiosontheJNU

campusinaspaceof

approx.12,000sq.Ft.

Develo addon

locatedstudios

Batchsizeapprox.12

startupsbynewentrants

aswellasAtelierAlumni

Thiswillprovideawider

spectrumofliveprojects

toAtelierFellows

facilities

Corefacultyof3to4+

supportstaffof2drawn

fromcolocatedstudios

Replicatemodelatother

similarinstitutes

nationallyusingcritical

massofAtelierFellows

Developoverall

programmestructure,

courseware&case

studiestogether

with

colocatedstudiosand

>Estimatedstartupcapex:INR5Cr.+ subsidisedleasedrentalstocolocatedstudios

>Estimatedannualfunding/opexgrant:INR3Cr. to4Cr.P.a.

>Revenuecontribution

of

co

located

studios

will

increase

every

year

by

a

pre

JNUfaculty/

researchers



15/72

Suggestedpolicyframework

>Createa

nodal

accreditation

body

to

help

create,

review

,govern

and

certifyalternatemodelsofdesigneducation/innovationcentresbeing

explored

>ElevateNID andIDCstoautonomousinstitutesofnationalimportance

atparwithIITsandIIMs

CatalyzeIndian

>Createanoverarching,designfriendly,policyframeworkthat

encompassesServiceTax, IncentivesandGovernmentFunded

InnovationCapitaltokickstartdesignacrossallsectorsoftheeconomy

withalongtermperspective

innovationby

enhancingthe>Legislateactiveinvolvementofprofessionaldesignersinallsoft/hard

Government Citizeninterfaces,Infrastructuredevelopmentinitiatives

visibilityand

stature

of

the

>ProvideautomaticMSMEstatustoallprofessionaldesigncompanies

>Introducedesign

thinking,

aesthetics

and

user

centric

problem

solving



16/72

InnovationCenters1.

2.

2012

RearticulatingITIinstitutionsat

SANGITASHROFF

Facilitator,DesignEducation,CapacityBuildinginCraftsAlumnus,NID

, ,

FormerProfessor,

National

Institute

of

Fashion

Technology,

Delhi

&

Gandhinagar


17/72

Overview/Opportunity

>Indias

vast

geographical

spread

and

climatic

diversityhosts indigenousandingeniouswisdom,knowhow,skills,

techni uesinavariet ofmaterialsthathavesustainable

productionmethods.Therearealsocommunication

systemsthathavecleverandvisuallyrichnarrative

methods.

>Beitaleatherfootwear,forgedironimplements,

traditionalfarmingsystems,waterharvesting,foodand

cuisinesystems,habitatbuildingmethods,music their

traditionalmarketsaredwindling.

>Theyouthandadultsinseveralmarginalizeddistrictsof

Indiaareawaitingopportunitiestolearn,earnthrough

creativemeans

and

have

the

opportunity

to

plug

into

an

ur ansupp yc a n,w es ay nga ome.


. .


18/72

Mission/Purpose

Tooffer

ITI

centers

at

every

rural

district

centre

in

India

which

wouldintroducecoursesthatareguidedbythefollowingcriteria:

>TraditionalsupportservicesrelatedtotheEngineering,Construction,Textile

&ApparelIndustries,Telecommunication,Hospitalitysector,Medical

Servicesetc.

(which

is

already

part

of

the

mandate)

>EmergingsectorssuchasInformationArchitecture,Infotainment,Automotives,

PublicTransport,Infrastructure,RenewableEnergygenerationetc.

>Moresignificantly,contemporarytechnicalservicesbaseduponregionspecific

, ,

Implements,Footwear

&

Accessories,

Food

Creation,

Hospitality,

Water

&

Resourceharvesting,ProductDesign&Innovation,Music,Visual

communication,Theatre&PerformingArtsetc.,whichhavebeenpracticedfor

generations.

>ToinvolveDiasporaoftheseregions,residinginurbancenterswho

areestablished

manufacturers,

traders,

retailers,

industrialists

emot ona yconnecte tot e r nat vereg ons .


. .


19/72

Model/Structure

To

create

an

education/training

format,

where

part

of

thedayisscheduledtowardslearningandtheotherpart

towards roduction and earnin .

TheDiasporaareinvolvedinprovidingtheearning

o ortunit

throu hinnovative

formats

of

manufacturin /

serviceindustry.Theywouldhelpbuildthesupplychain

andconnect therelevantplayers/stakeholders.

Stakeholders

+

PartnersYouth&Adults,localPanchayati RajInstitutionsEntrepreneurs,Traders,Manufacturersresidinginthe

reg on, nvo ve w esec or

>Diasporaoftheregion,involvedwiththesector

>EducationistsinvolvedinHigherlearning

>NGOs

>Industries,PSUsinterestedinCSR


. .


20/72

Location/ Ecosystem

>Itis

recommended

to

offer

these

at

rural

districtcenters

>Itissuggestedtoinvolvedesignthinking in

the

curriculum

development

with

involvemento var oussta e o ersan entrepreneurs

relatedtothesector

>It

is

proposed

that

mapping

of

regionalcapabilitiesandopportunitiesshouldbea

concurrentactivity,wherethePanchayati Raj

institutionsareconstantlyinvolvedinthe

dialoguetoassesstheneedsoftheregion.


. .


21/72

Activities

Methodology/Deliverables

>Reallearningopportunities

>Earnin

o ortunities

>Participationandexperienceofthe

>SupportcoursesinEntrepreneurship,

,

communicationskillsetc.

> es gnwor s ops osuppor nnova ve n ng


. .


22/72

Resources/Funding

>This

should

be

a

PPPP

model;

People,

Public,

PrivatePartnershipformat

>Thepeopleoftheregioncontributeinkind.The

Government

(rep.

public)

contributes

seed

money, orcap ta an recurr nggrants ort e

first5years.TheGovernmentalsoappointsan

externalagencytofacilitatedesignthinkingand

periodicassessment

>TheDiasporacontributestowardslinkages,

entrepreneurialskillsandthecontinuous

operationofthesupply/servicechain,withits


. .


23/72

InnovationCentres

30

I

2012

Community

Innovation&

NewApproachto

Desi nEducation

IndraniDeParker

.Communication

Designer

&

Design

Educator

PhDScholar,IDC,IITBombay,Mumbai


24/72

OverviewTheproposalisforanewCommunityCenterforInnovation&Design

Theproposed

location

for

such

a

Center,

essentially

requires

it

to

be

situated

in

a

colony/communitysostudentscan pursuelocalissuedrivenprojects.

StartingwithaDesignFoundation,themostcriticallearningphaseforthestudent,theprogram

wouldrealizetheparadigmshiftandestablishvitalissuesofconcerninthelearningprocess.

Attheendoftheyear,studentsdevelopopenmindsetsalongwiththinkingprocesses,values,

empathyandpassionandshouldbeabletoidentifyareas/fieldsofinterest/sector.

Stu entswi ina y avet e ree omtoc oosean pavet eirown earningpat s,instea o

theprescribed

choices

offered

by

colleges/universities.

Desi nactivists whocom riseadiverseran eofdesi ners educationistsandotheractors

wouldcollaborativelycreatenewambitionsfordesign.

Theywould

seek

to

fundamentally

challenge

how,

where

and

when

design

can

catalyse positive

mpactstoa resssusta na ty.


i i /


25/72

Mission/PurposeItiscriticalthatstudentsrecognizetheimportanceoftoolsandsystemsearlyin

theirdesign

foundation

studies.

Some

of

these

new

principles

include:

, , , , ,

andtoolsets.

Instillingthecultureofacquiringknowledgeandskillsasalifelongmotivationforpersonal

andprofessional

success

within

the

paradigm

of

constant

change.

Exploringacollectiveorcollaborativemethodofacquiringknowledgeandskills

Applyingthepowerofdesignforpositivesocialandenvironmentalchange,wheredesign

needtoplaythecentralroleinthesustainabilitychallenge.

,

ofall

knowledge,

to,

the

facilitator

of

good

design

practices

and

pedagogy,

critical

thinking,

thoughtleadership,andconceptualization.

Designstudentsexperiencethebenefitsofworkingonissuedrivenprojects,withothers,

keepingthecomponentsofdesign,central.

Invertingtheoldeducationalmodelfromteacherlead,topdowntobottomup,student

centric,project

driven

learning.

,

learning,bringingthewhole/completelearningexperiencetothedesignstudent.


M d l / S


26/72

Model/StructureNewApproachinDesignFoundation

IssueBased

Relevance

ProjectBasedCurricula

Collaborative/CollectiveLearning

ProfessionalLevelOperations

Designstudentsneedtoexperiencethebenefits

ofworkin withotherswiththecom onentsof

designbeingcentral.


M d l / St t


27/72

Model/StructureCommunityBasedModels

TheCommunity

Based

Learning

(CBL)

connects

students'

academic

work

with

their

interest

inandconcernforthecommunitiesaroundtheCommunityCenterforInnovation&Design

.

CBLallowsstudentsandcommunitytoworkcollaborativelytoboth,addressthecommunity

issuesandneedsandmeetthestudents'academicrequirements.

Workingwith

local

stakeholders,

students

develop

research

projects,

collect

and

analyze

data,andsharetheirresultsandconclusions,notjustwiththeirprofessors,butalsowith

organizations,agenciesandgovernmentthatcanmakeuseoftheinformation.

Studentscompleteresearchforthecommunityorganizations,whichcompliments

coursewor ,w c cancu m na e npapers a servesas e na pro ec or ec assan

servesas

a

resource

for

the

organization,

agencies

and

government.

ThegoaloftheCBLprojectistoassistandimplement,ratherthanmerelystudytheissuesof

thecommunity.Thisfoundationcreateastrongbaseforstudentstograduatetomore

complexedprojectsthatintegratedesigninterventioninsectorsthatsupportsustainable

economicgrowthandcreateemploymentopportunities.


L ti


28/72

LocationProposedLocation

Locationrequires

to

be

in

a

colony/community

so

local

issue

based

projects

can

be

pursued.Landearmarkedforeducationalinstitutionsincolonieseg Vasant Kunj orland

.

Requiredwouldbe2 4Acres.

Model,ifsuccessful,isscalableandcanbereplicatedtootherInstitutionalAreas


A ti iti


29/72

ActivitiesComponents/Infrastructure

CyberCenter

CyberFacilityCentreforeasyaccesstoInformation,Network,Facilitatorsetc.Newcomputer

sys emsnee o a e n oaccoun ecomp exe uca ona nee s,w c yp ca yc ange

dynamically,areemergent,evolveoverlongperiodsoftime,andallowmultipleinteraction

amongallactorsatthecenter.ITnetworkdrivenmodelsforfaculty/facilitatorresource.

30Computers

Expandable

to

60

(With

state

of

the

art

networking

facilities

and

legal

software)

LearningCenters

pencapsu es orco a ora ve earn ng o rea away rom oxe ns u os, o ac a e

openmindsets.

3Opencapsules Expandableto6

AudioVisualAssimilationCenter

AuditoriumforPresentations,Films,TEDTalks,Skype,Exchangeetc.

e ec ory en er

ProgressiveCuisine,InnovativeMeals,GreenFoodetc.


Resources / Funding


30/72

Resources/FundingNo.OfStudents

Startingwith

30

Learners

Expandable

to

60

No.OfFulltimeFaculty

Startingwit 5Facu tyMem ersp usoneCoor inator Expan a eto11

No.OfFulltimeSupport(Administration,Finance,Legaletc)

Startingwith5 Expandableto15

RoleoftheGovernment

Itiscriticalthatthegovernmentfundthepilotprojectcompletelyasitwould

.

Itiscriticalthatthecenterberunbyanautonomousbody.

Governmentshouldengagewillinglywithstudentsonprojectsasthesewould

begenuinecommunityissuesofconcernorproblems.



31/72

InnovationCentres30I2012

Desi nInnovationfrom rassroots

tometropolis

DIGME:Agotomarketstrategy

Ni a riMu erjeeFounderandCEO

GlueDesignPvtLtd.

es gn nnova oncompany

Head ADI

Delhi

Chapter

[email protected]

Overview / Opportunity


32/72

Overview/Opportunity>Thatthetimeisripefordesignandinnovativethinkingtoeffectchangeinthe

qualityof

life,

products

and

services

in

India

is

undeniable

> oac evet sc angew t spee ,e c encyan accounta tyacrosst e rea t

anddepthofIndiawillrequireanapproachthatisSCALABLE

>Whilethepoolofdesignteachers,thinkersandpractitionersisrelativelysmall,the

opportunitiesforeffectiveinterventionthatIndiaprovidesareenormousand

exceptionallydiverse

>Whatisneededisacogentstrategytoharnesstheexistingpoolofprofessional

experience,mapitwiththeimperativesofGovernmentandIndustryinorderto

meettheneedsoftheconsumer fromgrassrootstometropolis assoonas

possible


Mission / Purpose


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Mission/Purpose

>Tocreateafutureready,sustainableecosystemthatinculcatesand

promotesdesigninnovationatvariouslevelsandrewards

enterpreneurship

>Themodelwillachievescale bymotivatingandofferingincentives

atkeyinflectionpointssothatinnovativedesignsolutionscanreach

consumerswit out e ay

>Thefirststepofcollectingideas,conceptnotesandactionplansis

a rea y np ace


The Ecosystem


34/72

TheEcosystem

,

ownmandate,togetherbringingDesignInnovationfromthegrassrootstothe

metropolis!

>Thesebodiesareconnectedbyasingledigitalbackbonethatchannels,filters,

organises,funds,protectsandeventuallyshowcasesprojectsandeventsasthey

unfoldandbrin Desi nInnovationtotheBillion!

>Thismodelisaimedatachievingscaleasquicklyaspossible.Grassroot

demandsandmarketforceswilldothejobofmakingitsustainable


The ecosystem


35/72

Theecosystem

DIDI

DesignInnovation DIIW

National

Organizationfor

DIEPP

DesignInnovation

Education

Delivery

eve opment

Initiative Innovation

Information

Organisation for

Program

Facilitate the

andinnovatorsto

thinkproactively,&

submitproject

designeducation

contentcreation

andaccreditation for

privateor

private

educationdelivery

platformsunderthe

papersforGrants.

Sanctionthe

projects

basedon

Incentivize

experienceandknowledge

.

Eg:CBSE,ICSE,

Modernschool

NODEaccreditation

umbrella.

, ,

Industryprerogatives

andtoreachthe

grassrootsand

arness ng o eep

content

accessible,relevant

andalive.

market.


Activities / Resources


36/72

Activities/ResourcesNODE:NationalOrganizationforDesignEducation

MANDATE: rea ean up a eg o a yan oca yre evan es gne uca npr gra c n en

fordeliveryvehicles.Eg:Newinstitutions,existinginstitutions,Pride,Atelier

programs

Setand

monitor

standards

and

accreditation

parameters for

the

above

institutionsofferingtrainingcertificates,Diplomas,Degrees,Masters,Doctorates?

UpdatecontentasperDIIWinputsandcurrentrequirements.

CONSTITUTION:AfulltimeandaparttimeBoardcomprisingofeducationists,practitioners,

Government,Non

government

,International

agencies,

Industry

bodies,

and

thoughtleaders.

DELIVERABLES:

Firstdraftin3months

Finaldraft

in

6

moths


Activities / Resources


37/72

Activities/ResourcesDIEPP:DesignInnovationEducationDeliveryProgram

MANDATE:

rov eas ng ew n owc earance ora pro ec proposa sun erpu c

privateorprivateambitundertheNODEaccreditationumbrella.

(Franchisemodel)

Provideseed

funding

and

tax

incentives

for

the

same

(a

Government

venturecapfund)

CONSTITUTION: , ,

Governmentrepresentatives

,Financial

institutions,

Industry

bodies,

and

managementconsultants

DELIVERABLES:

Annualtargetsforclearingandsanctioningprojectstobeestablishedbasedon

fundsallocated


Activities/ Resources


38/72

Activities/ResourcesDIDI:DesignInnovationDevelopmentInitiative

MANDATE: ent y tate eve an at ona eve prerogat ves.

EncouragevariousIndustryBodies CII,FICCI,SIAM,IMTMA,ELCOMA,MSME,SSI

articulatefocusareas.

Createa

Grant

fund

(tax

free

for

the

industry)

from

the

contribution

of

government

andIndustry.

Encouragepracticingdesignerstosubmitresearchorprojectproposalsthatcanbe

mappedontherequirementanalysisandsanctiongrants.

Provide IP rotection for safer commercialization of ro ects.

StipulatethateachNODEgraduatehastoundergotrainingorfinalprojectunderthe

DIDIprogram

prior

to

independent

practice.

Provideforcrowdfundingofprojects alakickstarter.

Afulltimeandaparttimeteamcomprisingofeducationists,practitioners,Government

representatives,Financialinstitutions,Industrybodies,andmanagementconsultants.

DELIVERABLES:

Annualtargetsforclearingandsanctioningprojectstobeestablishedbasedonfunds

allocated.


Activities/Resources


39/72

Activities/ResourcesDIIW:DesignInnovationInformationWarehouse

:

Createandmaintainaportalthatforwillcollateonanongoingbasisthedata

baseforallprojectsunderthe NODEinitiative.

Maintainthe

pipeline

across

all

the

four

agencies

for

speed

and

transparency.

Leveragetheknowledge togeneraterevenuefromorganisationsand

Industrytomakeitselfsustaining.

:

DELIVERABLES:

OnesingledigitalwarehouseforalldesignandinnovationinititivesunderNODE.


Resources / Funding


40/72

Resources/FundingTheimmediatesteps

Stage1:

Createadetailedandviableprojectreportofthegotomarket

strategy.

Thiswillalsoincludecreationandcollationofallprojectplansfrom

thecommunity underthevariousheads.

Duration4mont s.

Estimatedexpenditure Rs3crores

age a: npara e w s age

Createand

commission

NODE

Duration2+6months.

Thenextstepwillbecreateandcommissiontheotheragencies

,



41/72


D.Com lex

BecauseComplex

Problems

CanHaveDesignSolutions

Dinesh Korjan

Partner,StudioKorjan

MemberVisionFirstCoreGroup

[email protected]

+919825367401

government


42/72

problem

problem

businness

lab school

communities

knowledgeflow

problem

revenuerevenue

.

Proposal for Instituting a Lab cum Educational Centre for Research, Practice and

.


.

a design solution...


43/72

adesign solution...

or recreation. Even when it is a service or experience or

' 'was not there before. But this new entity rearranges the

interconnections within a complex situation in such a way

that there is a transformation of the situation itselfwithout undue pressure on reforming people, policing

them, recreating new systems altogether and so on.

Design could throw up the most cost effective of solutions

.


.

for example ... government


44/72

forexample... government

problem

lab

Itispossibletotransformthecountry'sschooleducationsystemfromits

resentfocusonrotelearnin toreallearnin b redesi nin theexam

itself. If

from

tomorrow

you

have

open

book

exams

that

test

only

real

learningandnotwhatiswrittenverbatiminthetextbooksthentheentire

reallearning. Thiswouldbeamuchmoreeffectivesolutionthanre

trainingtheentireteacherforceorstartingnewmodelschoolsetc.And

. .


.

and...


45/72

and...

business

lab

problem

Itis ossibletofindaneffectivesolutionfor'ticketlesstravelinMumbai

local

trains'

by

redesigning the

ticket. For

example,

if

every

ticket

was

also

alotteryticket,thecompliancelevelcouldfaroutshinetheprizemoney.

,

providersoflowendserviceslikehouseholdhelp,plumber,electricianetc.

etc. Anysuchsolutionwouldnotonlyincreasecomplianceinticket

.


.

rangeofproblems...


46/72

g p

Theran e

of

roblems

that

could

be

addressed

couldvaryfromcorruptionissues to dowrysystem

tofarmersuicides to roblemsofurbanisation to

revivalof

crafts to

turnaround

of

sick

industries

arenotsimpleandstraightforward.


.

theproposal...


47/72

p p

knowledgeflow

a sc oo

expertise

revenuerevenue

D.Complex

Theproposalistosetupacomplexconsistingofalabandaschool

asa

s mbiotic

unit

that

would

draw

feed

on

each

other.


.

thesymbiosis...


48/72

y

>Thelab

would

engage

with

real

problems

and

would

schoolwouldbethecentrefordisseminationofthis

knowled e.

>Thiswouldensurethattherearemultiplerevenue

streams

(payments

from

stakeholders

of

complex

problemsandfeesfromstudents)toensure

susta na tyo t ecentre.


.

theactivities...


49/72

>Thecentre

could

work

in

collaboration

with

government

agenciessuchasthePlanningCommission,withNGOs,with

industriesandsoon.

,

Education.Thefacultywouldbedrawnfromvarieddisciplinesto

workalongwithdesignprofessionals..

expertise


.

thecapabilities...


50/72

school

The centre would create opportunities for post graduate students as well

as, research fellows as the emphasis would be on developing capabilities

to deal with uncertainties, think out of the box, collaborate with other

domain ex erts model and visualise com lex roblems to develo a

better understanding, visualise scenarios for solutions, develop

understanding of complex problems, to identify leverage points for design

.


.


51/72


DesignCentre

Rashmi KorjanDesignEducatorand

Researcher

ar ner u o or an

[email protected]

Mission


52/72

>To transformhealthcare deliveryfromwithin

>Makin the atientcentraltothehealthcare

experience

>To

improve

the

patient

experience, hospital

systems,andhospitalenvironmentthrough

designinpartnershipwithpatientsandcare

ivers and with their consent

>Tofoster

better

choices

and

healthy

lifestyles


Location/Structure


53/72

>LocationofthisCentre withinahealthcarefacility

iskey,sothatobservation,consultation,

pro o yp ngan es ng sanongo nga c v y

>Hubtobefundedbygovernmentandlocated

,

AFMC,Civilhospitals)whereprocessesandknow

howdevelopedcouldbeactivelysharedand

ssem na e oo ergovernmen osp a s

>Locatedwithinprivategeneralorspecialty

whowillbedirectbeneficiariesoftheworkdone

atthecentre


Resources


54/72

>DesignStudio withintheHealthcarefacilityconsisting

ofnetenabledworkspaces,discussionspaces,library

>Designteam withvariedcapabilities Graphicdesign,

Productdesign,Spacedesign,Informationdesign,Film

andVideo.Somewouldbefulltimeandotherscouldbe

associatedonprojects

>Selectgroupofdoctors, nursingstaff,helpers,

, ,

facility

assigned

responsibility

to

partner

with

design

teamonresearch,brainstorming,testingexercises

>Networkofprofessionals tobecalledinfromtimeto

time(sociologists,psychiatrists,administrators,doctors

etc)


Activities


55/72

>Designers

will

try

and

look

through

the

eyes of

the

patient,addressingissuesofanxiety,fear,privacy,

vu nera y, na equa e n orma on a a pa en s

face

>Facilitatefree

discussion amon

atients

their

families

doctors,nurses,staff,administratorsetc

>Partnerwithallstakeholderstovisualise,prototype

an mp ementnewtypeso es gnserv ces

>Designerswillchallengeoldideas andmethods,but

will be sensitive in re lacin them with new ones

throughcarefulconsultationwithallstakeholders


Activities


56/72

>Design

team

would

observe different

stages

in

the

hospitalizationprocess,recordthroughnotes,film

p o ograp s, n erv ewse c

>Mapthefindings lookforpointsofconflicts,insights,

o ortunitiesfor

new

solutions

>Visualise alternativeprocedures,informationflows,

toolsandenvironments,documentformats,servicesas

t enee suggests

>Prototype alternativesandtestwithpatients,staff,

doctors ex erts and refine based on feedback received

>Build newsolutionsandintegrateintohospitalservices

while

continuing

to

monitor

and

refine

them


Ecosystem


57/72

design

studio

healthcare

facility

patient

doctors

nurses

staff

pathology home

famil

chemists



58/72


Innovation

.

[email protected]

ParthoGuhaAlumnus,NID,Director,ElephantStrategy+Design

AshishDeshpandeAlumnus,

NID

,Director,

Elephant

Strategy

+

Design

Overview


59/72

InnovationmakessenseonlyinthecontextofBusiness

(bothstart

up

and

established).

InnovationinIndiaisnot about

goodeducation

but

it

is

about

passion and

Innovationisdrivenbypassionatepeople,whoneed

assistance.

.

largepopulaceofpeopleandin

thiscontextourpresenteducation

systemisantiinnovation.

AreasofinterventionforthesuccessfulInnovation;

ExistingbestpracticesBusiness,Finance,Technology,

Delivery, Marketing,Manufacturingetc.

reat nga

an u

o

e te

educationalinstitutestocreate

fewinnovationprocessexperts

maybeessentialyetitisnotabout

creatingfewinnovatorswhowill

Newidea

&

delivery

Opportunity

maps,

brainstorming,

customerexperience,businessmodels,Design

createmassivenationalwealth.

Therealchangewillhappenwhenthepowerofinnovationis

, , .

SustainingPassion Meetinglikemindedpeople

(Medici

effect),informal

share

groups

(Jelly

meets),

o emasses.

Theneedofthedayistocreatea

platform whichtakesthe

innovationprocess

&

related

help

successstories tothepeople,helpingthemsucceedintheireffort.


Mission


60/72

>Tocreateanorganizedplatformwhichreachesouttopeopletohelpthemconvert

their

innovation

intent

into

reality

>Itisthesepeoplewithinnovationintentatthecentreoftheinitiativeandhelping

themtowardssuccessistheIIPscoremission

>IIPsprovidethebasicinfrastructure,encouragement&expertconnectionsand

peoplehavetousetheirinitiative&entrepreneurshiptotaketheprojectthrough

CorePhilosophy

KeyPrinciple

Morefor

less

for

more


Ecosystem


61/72

>Theadmission totheplatform(IIP)isof NOentrybarriernature tohavemaximumpeoplefromallwalksoflifetocomein,hangout,interactand

.

platformisamustasabackbone.

>T eseare

sma ,sem

orma ,

access e spaces ocate w t n

AcademicInstitutions,IndustryClusters,large&smallmanufacturingsetups,etc.

> ere sas ruc ure s ep ys epprocess or e nnova onpro ec o a es ape

andthere

are

planed

input

&

interventions

from

the

experts

as

needed.

>TheInnovation Hubinchargelooksafterasetofparticipantsandmonitorstheir

,

experts


StructureOutreach

Node 1aPlatform


62/72

Inno.

Hub1

Node1a

Outreach

Platform

comes

to

peopleOutreachnode

Inno.

Hub

2

Node1b Hundredsof

themspread

across

the

Admin

Office Inno.

Node1z countryspecially

Tier2andTier3

towns

11

InnovationHubsLocatedatmajorcities,

CentralAdminOffice

Monitoring

numerousNodalon tor ngnumerousno esan encourage

peopletoenterthisplatform.Physicalavailability

ofexperts.Largegatherings,expertsmeets,

Offices,empanelling

expertsandfacilities.

,

,

.

VisioningDesign

Innovation

Centres

Location/Ecosystem


63/72

Outreachnode Useofsomeexistingfacility,smallspace,accessible,tier2&3cities

InnovationHubsLocatedatmajorcitiesofIndia,monitoringnumerousOutreachnodes

andencouragepeopletoenterthisplatform.Largegatherings,expertsmeets,success

storysharing,Shopideamela,etc.Compactmidsizeworkspaceofabout1000sq.ft.with

worktables,meetingroom,goodinternetconnectivity,shareplatform,prototypecenter

>Prototypefacilities Sophisticatedfacilities&skillsforprototypingatreasonablecostto

besharedbyparticipants.ExpertsreachtotheOutreachnodesthroughinternetbased

ortals.Hubismana edb aadministrator.

CentralAdmin

Office

Monitoring

numerous

Hubs

&

Nodes,

empanelling

experts

and

facilities.

Online isthebackboneoftheplatform essentiallyasharenetworkInnovation portal

eachparticipantsprojectismonitored,Communication/skype likechatwithexperts,inter

,

.

VisioningDesign

Innovation

Centres

Activities


64/72

Gettingparticipantsfortheplatform brandingandcommunicatethisasa

movementamong

young

people

nationwide

Createphysicalfacilitiesandtheirmanagement Smallsharedspaceswithin

existingfacilities,sharedworkspaces,sharedprototypefacilities

Createtheonlinetechnologycommunityinnovationportalplatform

Createapoolofexperts,processes,methodsandtools,casestudy,etc.

Connectto

venture

funding

bodies,

business

communities,

etc.

Overall

Itisaflexible,light,nonbureaucratic,lowinvestment,missiondrivenorganisation.

This

model

takes

innovation

out

of

institution

walls

and

puts

it

accessible

on

the

streetsofIndia!

VisioningDesign

Innovation

Centres

Resources/ Funding


65/72

>PartnershipformatforIIPconnectsthePublicresourceswith

entrepreneurshipledfranchiseenetwork

>Thecentraladministrationanditsactivitieswillbegovernmentpromoted.The

>Theinnovationhubswillbefranchisedtoinstitutionsinapartnershipmodel.

,

anearn

&

share

basis

with

Central

administration

> e o esw e ranc se o n v ua sonas m arearn s aremo e

>The

users

will

pay

for

using

services

&

space

on

an

time

period

basis.

Projects

channeledthroughhubsandnodeswillcarryanadministrativefee

VisioningDesign

Innovation

Centres


66/72


Settlements

Rajeev Manikothn epen ent es gn onsu tant

the Visual idea

[email protected]

Mission


67/72

OneofthekeyissuesfacingIndiaasanationwillbethatof

urbanisation.If

India

is

moving

to

massive

urbanisation,

we

must

.

trajectories,theideaofurbanising to50%withinthenextcoupleof

decadesisratherfrightening.

Iproposethesettingupofacoupleoftestcreativeresearch&

innovationhubsinselectlocationsthatarelikelytogrowinthe

immediatefuture.

Thefunction

of

this

would

be

to

mould

this

growth

based

on

communities.Growthmodelsanditsverynaturecangainfrom

designthinking.

VisioningDesign

Innovation

Centres


68/72

Intent&Direction

H ttl t th t i t t ith th i t d it


69/72

Humansettlementsthatintegratewiththeenvironmentaroundit.

Itaddresses

work

&

employment,

education,

food,

health,

housing,

transport,

communication,etc.

Itlooksathowthesesettlementsnetworkandlivesymbioticallywithother

settlements.Welookatidealscalesforsettlements.Adaptabilitymodelsbased

basedonvariousinnatefactors.

Welookathowethnicknowledgecanbebuiltontocreatetrulysustainable

settlements.

Welookathowthesesettlementscanthatthrowsupgrowthmodelsthatare

.

Welookathowcommunitiescanbringbackrespecttolifeandenvironment...

VisioningDesign

Innovation

Centres

Intent&Direction

I t d f I di iti i i t b Sh h i Si l t


70/72

InsteadofIndiancitiesaspiringtobeaShanghaioraSingapore,lets

lookat

creating

sensible

settlements

that

need

not

create

chaos

and

.

Letslookattappingdesignsensibilitiesatmoulding settlementsthat

.bemodelsthattheworldcanlookatlearningfrom.

VisioningDesign

Innovation

Centres

Structure&Direction

It goes without saying that what I propose will be a very complex


71/72

ItgoeswithoutsayingthatwhatIproposewillbeaverycomplex

journey&

mandates

the

involvement

of

a

multi

disciplinary

team.

,

1.Howeducation&learningworksandwhatistaught...

2. What the nature of housin & buildin s will be.

3.Whatthenatureoftransportwithing settlementscouldbe.

4.Howthesettlementswillconnectwitheachother.

5.Howfoodcanbefromroundthecornerinsteadofcomin from

milesaway...

6.How

and

where

people

work.

7.Howculturalstrengthscanbebuilton.

Andathousandotherfactors....

VisioningDesign

Innovation

Centres

Funding&Realisation

This would have to be in coordination with government agencies &


72/72

Thiswouldhavetobeincoordinationwithgovernmentagencies&

departmentsboth

at

the

State

&

Central

levels

as

much

of

this

would

.

Thesescaleswouldalsonecessitatetheirinvolvement.Thisispublic

enter rise with eo le's artici ation in definin their own futures.

Whilecomponentscouldbeimplementedbyprivateenterprise,much

ofthedirectionswouldhavetobepeopledriven&localespecific.

IwouldlookatthisNOTasanacademicexercisebutatworkingto

executerealtime examples.

VisioningDesign

Innovation

Centres

vision first presentations to sp_final compilation

Documents