vision

discover

competitive analysis

WHAT IS IT? This rescue organisation created this app to get their dogs and cats out into the public and allow users to find them

A way of staying connected with your pup through tracking their health and social activities

Help capture the very best of your pet. Useful information on pet care, store important dates and reminders

FEATURES NEWSADOPT MEFAVOURITESMEME MORE: Donate & About

LOCATIONSOCIALREMINDERS: Food, grooming, meds and play

NEWSPET CAREPET DIARYSCRAPBOOK

SEARCH No search/ filter only by cat or dog

No Search No Search

NAVIGATION Static menu at the bottom of the app

Static menu at the bottom of the app

Static menu at the bottom of the app

SOCIAL Meme section allows the person to add a note to one of the dogs or cats and share it on various social networks

Showing off on Facebook and Twitter - earn bones and brag

No Social

AGE

GENDER

WORK SITUATION

DOG SITUATION

I HAVE PREVIOUSLY RESCUED A PUP

25 - 54YRS

14% 86%

75%

54%FULL-TIME

30%PART-TIME

16%OTHER

84%

81%

95%

77%YES

6%NO

17%MAYBE

71%22% 6%

5%

14%

36%GREATDEAL

30%A FAIR

AMOUNT

30%WILL CALL FOR MORE

INFO

4%WORK AT A

RESCUE

11%

8% 8%

DOG ADOPTION SURVEY

HOW WOULD YOU ACCESS INFORMATION ABOUT RESCUES

HOW MUCH RESEARCH DO YOU DO PRIOR TO VISITING THE DOGS IN A RESCUE CENTRE

WHAT WOULD DRAW YOU TO USE AN ADOPTION APP OVER A

DESKTOP VERSION

WOULD YOU LIKE TO HAVE ACCESS TO GENERAL BREED INFORMATION

UPDATES, SHARING OR NOTIFICATIONSTHROUGH SOCIAL MEDIA

WOULD YOU LIKE A PAGE WHERE YOU CAN MAKE DONATIONS? WOULD YOU LIKE TO KNOW WHERE THESE DONATIONS GO TO?

50% 39%

ACTIVELY LOOKING TO ADOPT A RESCUE

JUST LOOKING BECAUSE I LOVE DOGS

WOULD LOVE TO BUT LIFESTYLE DOES NOT ALLOW

GREAT IMAGES AND ENOUGH INFORMATION

DON’T CARE IJUST WANT TO GIVE

YES NO

DON’T MIND I AM GOING TO DO IT ANYWAY

WHATEVER INFORMATION I CAN GET ON MOBILE IS BETTER

f

t

market research53 responses

persona

Job: I am an avid animal lover and protector. I believe in saving the lives of rescue dogs. I hope to make a difference in the world no matter how small.

Lifestyle: I live in Sydney and I work full-time in the city. I try to maintain a healthy lifestyle but its not always so easy when I am surrounded by such fantastic food and wine. I live close to the beach and I do as much in the water as I can. I currently have a beautiful rescue dog, breed not entirely sure but she is an absolute joy in my world. Due to the long hours my partner and I spend at work and traveling we would like to get our pup a friend.

How I go about my rescue pup search:I search information using my desktop usually as most of the rescue websites are not optimised for mobile as yet. I like to see great images of the dogs available. I like to do a fair amount of research covering what pups are available, from which rescue organisations and a bit about them.

I would like to be able to fi nd this information easier and i would like to be able to search on a few different criteria. I fi nd that my search for the right dog for our lifestyle needs to fi t into a few categories.

I am also quite keen to help in other ways and if the rescue sites have this information available that would be fantas-tic. I would like to fi nd out how to donate time or money. Sometimes it is not so easy as I have my own dog to care for but I would like to give in some way.

I follow a few blogs, facebook posts and twitter feeds through the various social media mediums so I don’t mind receiving notifi cations and I often seek out to get these notifi cations.

My life is extremely busy and I rush around most of the time like a headless chicken. I believe my home and animals ground me.

“I am mad about dogs and if I could I would rescue all of

them”

Zoe (35 years old)

user journeys

PriorityHigh

High

High

Medium and High

High

Medium

FeatureSearch/Browse

Very High Quality Images

Filter

Favourite and Share

Ask a question

Want to help?

User StoryZoe lives in a pet friendly apartment and currently has a puppy dog. Her and her partner work full-time and would like to find their current fur baby a friend at a rescue.

Zoe has managed to find quite a few pups available for adoption and would now like to dive deeper in each pup

Zoe has seen so many images and read so much information she is feeling a bit overwhelmed and would like to refine her searches according to her lifestyle and puppy dog preferences

Through the filtered search Zoe has now narrowed down her search to some awesome puppy dogs, she would not like to save these and share them with her partner.

Zoe would like to ask a question but she is currently sitting on the bus and really does not want to phone the rescue. Understanding how quick some of the pups come through the centres and get adopted, she would love to be able to ask sooner rather than later.

Sam would like to adopt but does not have the lifestyle or apartment to accommodate a puppy dog. He does want to help but isn’t quite sure what options he has available to him. He would love to volunteer some spare time on the weekend or donate to a worthy cause.

user journeys

Low - nice to have

Medium

High

High

Search Dog parks

Breed Information

Complete Online adoption application

Fully integrated Social Platform

Zoe and her partner have taken a holiday in country NSW and during their drive home they decided to try and find a suitable dog park for their pups to run riot as they have been sitting in the car for ages and need a break, instead of just on the side of the road they would prefer something where they can have a bit of a romp around so they might sleep for the rest of their trip.

Zoe and her partner have settled on a dog and would now like to find out more details information regarding the breed of their new fur baby.

Zoe is convinced she has found the dog she would like to adopt but cannot get to the rescue until the weekend. She is very worried that the pup might be adopted before she gets there and she would like to complete adoption forms in order to have the pup put on a “pending’ status until she can get there.

Zoe and her partner have now rescued a pup and want to show anyone who will look and listen the joys of adopting a pup and how they can bring so much joy to your life as well as progress of adapting to a life where love exists.Zoe would like to post pictures of their new pup and be able to categorise what they have been up to since adoptions. Possibly showing people various milestones that the pup has reached if there was more serious issues at play as well as how they are exactly the same as any other pups.

Medium

Medium

Notifications

Forums

Zoe has managed to select a few filters for her searches and at the moment nothing has come up but she would like to setup a notification for when a pup arrives that fits these criteria.

Zoe has managed to find an adorable puppy dog at one of the rescues. Her and her partner would love to get in touch with like minded people, including vets and dog behaviorists to stay up to date with new information or ask questions and get professional answers without always having to contact the vet.

define

High Priority

EssentialNice to Have

Low Priority

Fantastic photographs

Breed information

Detailed information on puppy

Rescue centre information

Share

Ask a question?

Completing Adoption Forms

Completing volunteer forms

Donating

Setting up notifications based on selection criteria

Forums - incl vet, specialists and behaviorists

Post Code Search;- Dog Parks- Dog Supply Stores- Vets- Training and behavior specialists

Social Media:(After adoption - building a social society where the new parents post images of their rescue pups achieving various milestones - categorised)

Products and services

features priority

what shall we call it?

adoptad.org

content

MENUThis page consists of multiple links that lead to different parts of the app containing information pertaining to each link

RESCUE CENTRESSearch fields that give results in either in an alphabetical list or location map.

DONATEBasic page allowing the person to make a donation using a credit card. The future will include the option to donate using PayPal, setting up a monthly donation or donating good in need that will be delivered to the rescue centre of choice.

VOLUNTEERThis is a basic form that a person can complete in the app and it will be sent to the relevant rescue and contact will be made outside of the app.

WISHLISTA list of the pup the person has hearted is available in this page. They can each be tapped exactly the same way as the discover or explore pages

BREED INFORMATIONThis is a basic alphabetical list of all breeds available containing information about the breed. Straight copy pages possibly containing illustrations

DISCOVERThis landing page consists of an unfiltered list of images which represents the pups that are available for adoption. Each image can be tapped to expand for detailed information. There is also the opportunity to get the menu from this page.

EXPLOREThis is a page that has an image gallery of the selected pup., All the copy information that exists for that pup. There is also a static contact button which had a basic contact form as a pop-up. The person is also able to see where the pup is located on a map.

infrastructure architecture

HOMEDISCOVER

FILTER ADVANCED FILTER

RESULTS EXPLORE RESULT

DISCOVER

DONATE

VOLUNTEER

RESCUE CENTRES

BREED INFO

IMAGESINFO COPY

CONTACT FORM

MENU

WISHLIST

PAYMENT

VOLUNTEER FORM

SEARCHRESCUE RESULT LISTRESCUERESULT MAP

ALPHABETICAL LIST

LOCATION MAP

to the drawing board

launch experience

filter/search

navigation

wireframes

launch experience

have a sniff aroundexplore all the gorgeous

paws available l o a d i n g . . .

filter the available paws find the pawfect paw

swipe

advanced pawspaw filters

adoptad.org adoptad.org adoptad.org adoptad.org

swipe left to move through the screens.

swipe left to move into the landing page

swipe enter

filter

i

i

Saskwatch

Jasper

paw Filter

apply filters

boy

small medium

12 weeks

Select a rescue

large

girl

what are you looking for?

tap the icon and get the map view of where the various dogs

are located

tap the heart icon and get this puppy dog

added to your wish-list/pups I love list which is located in the menu.

tap to go to the menu

tap to go to the basic filter page

tap to apply

selected filters

tap to filter

further

tap to apply

selected filters

tap to go back

how big would you like me to be?

how old would you like me to be?

where would you like to find me?

adoptad.org

i

i

Mika & Polka

Sam & Rowly

adoptad.org adoptad.org

paw filterpaw filter

i

i

Jasper

Jesse

adoptad.org

paw filter

low shedding

good with kitties

good with dogs

apartment friendly

an only child

partners in crime

advanced paws

applyadvanced paws

tap to go back

navigate

tap the icon and

get the map view

rescue centre search rescue centres rescue centres

my besties a - z breed info

rescue centre - search

menu breed informationwishlist

rescue centre - list view rescue centre - map view donation page volunteer page

make a donation volunteer

menu

i

i

Jasper

Jesse

Jasper

rescue centres

donate

volunteer

wishlist

breed information

discover

tap to go to the menu

tap to go back

tap to go back

tap to go back

tap to go back

tap to go back

tap to go back

tap to go back

apply filters

tap to go to the rescue centre search page

unfiltered list of available pups

type the state

find your new best friend

type the suburb

type therescue name

apply donate

apply

first name

help a puppy dog out

last name

contact number

***chloe’s rescue centre

Second line of textcalming pawsSecond line of textclem’s rescue centreSecond line of textcome find me rescueSecond line of textcam’s rescue centreSecond line of text

adopt a fluffySecond line of text

C

A

Best mate stopSecond line of text

B

chihuahuaSecond line of textchow chowSecond line of textcollieSecond line of textchinese shar-peiSecond line of textcocker spanielSecond line of textList element2 for 1 admissionSecond line of text

afghan houndSecond line of text

2 November

C

A

bulldogSecond line of text

B

****-****-****-4039

6/12

***

Lorem ipsum sit amet12345Lorem ipsum

Visa

Expiry date

CVV

Billingaddress

Credit card details

explore

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i

i

Jasper

Jesse

contact rescue

Jesse

Jasperoo

contact rescue

Jasperoo

contact rescue

Jasperooadoptad.org

paw filter

tap to go back

tap to go to the menu

tap to add to your wishlist

tap to share a link to this page, through email or text

tap to deepdive

into this pups profile

this will be an image gallery that you can swipe left or right through

tap to add pups to your wishlist

tap to go to the filters

tap to open a google map view of the location of the pup

social

next steps