visible health - mobile engagement of clinicians & patients (dolly)
TRANSCRIPT
Mobile Engagement of Clinicians & Patients
August 2013
1
WHY MOBILE APPS?
81% of physicians own an iPad. Over 50% use their device at the point-of-care.
one billionvisits to physicians
offices were made by Americans in 2011
80%of doctors use
smartphones & medical apps
250%doctors are also
more likely to own a tablet than other
consumers
78%of US consumers are interested in mHealth
solutions
56%of doctors who use mobile devices say they expedite decision-making
40%say they decrease time spent on administration
2In today's complex medical marketing landscape, drug and device marketers find themselves under mounting pressure to enhance brand awareness, differentiate their products and engage physicians and patients in new and meaningful ways. And the clinical setting is changing as well, with mobile technology playing a more vital role at the point of care. Despite the importance of mobile technology, many drug and device marketers are still working to develop an innovative, sustainable mHealth strategy — one that engages physicians and patients and serves as platform for sales.
Source: Manhattan Research: Taking the Pulse US 2012
CONNECT
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WHICH APPS DO CLINICIANS USE?
Drawing & Imaging Trackers, Decision
Trees, Care Plans
Medical Calculators
WHICH APPS DO DOCTORS USE?
3At an increasing rate, clinicians use apps that help them in their medical practice. Visible Health creates apps - we like to call them ‘tools’ - that clinicians use. We leverage the wide use of our solutions with partners to provide a comprehensive mobile digital strategy. Our tools are powerful for patient-clinician communication — and a powerful way for drug and device brands to have a presence at the point of care.
RETHINK YOUR MOBILE STRATEGY
800,114Downloads & Updates
33,227Active Users
4.5Average Users
1. Present Tools that Clinicians Use
2. Leverage Use to Educate Clinicians
3. Enhance Trade Shows
4. Sales Force Training and Services
“Boston Scientific is proud to sponsor innovative solutions that optimize patient care.”
Evan BrasingtonVice President of Marketing
4Visible Health’s flagship tool, drawMD, offers a series of specialty-specific tablet apps designed to aid communication between clinicians and patients. Using drawMD on an iPad, physicians create visual guides to explain medical and surgical conditions and procedures. With customizable layouts of standard conditions, procedures and related information, drawMD is a flexible, interactive way for clinicians to organize and convey complex information to patients. All content is customized by specialty and developed by objective specialists.
RETHINK YOUR MOBILE STRATEGY
1. Present Tools that Clinicians Use
2. Leverage Use to Educate Clinicians
3. Enhance Trade Shows
4. Sales Force Training and Services
BRAND
The power of brand presence is maximized when combined with a tool that your target audience uses.
PRODUCTS
Highlight your drugs, devices, or medical equipment within relevant topics.
RESOURCES
Educate clinicians about your latest products, news, and innovations.
“Thank you! I have been using this app regularly for two years and have recommended it to my colleagues. Nothing more useful for an ENT!”
Attending PhysicianCleveland Clinic
5By sponsoring a specialty app with drawMD, marketers have a unique opportunity to achieve their marketing goals and meet the mobile challenge. Sponsorship of the app places your brand and products meaningfully at the point of care, allowing you to deepen relationships with physicians and patients and enhance education around your product. At key areas within the app, we have opportunities for sponsor logo and branding and product placement, as well as branding on patient emails that are delivered from the app. Content from the app can also be leveraged in your owned social channels such as YouTube.
RETHINK YOUR MOBILE STRATEGY
1. Present Tools that Clinicians Use
2. Leverage Use to Educate Clinicians
3. Enhance Trade Shows
4. Sales Force Training and Services
DEMOS
Make your booth the highlight of the trade show.
LEADS
Generate leads through registration and badge scanning,
FOLLOWUP
Instantaneous followup generating downloads.
“This is so wonderful! We could not be more excited about how our partnership has gone!”
Stephanie CilibrasiProduct Manager
6Make your booth the highlight of the the trade show by providing physicians with an interactive experience and a FREE tool that will help them in their practice. Help your networking efforts by generating more leads and streamlining the followup process.
RETHINK YOUR MOBILE STRATEGY
1. Present Tools that Clinicians Use
2. Leverage Use to Educate Clinicians
3. Enhance Trade Shows
4. Sales Force Training and Services
MANAGEMENT
Bulk content and email management. Upload videos, documents, and presentations.
TRAINING
Enlighten your sales force with the language clinicians speak.
ANALYTICS
Follow the progress of your sales force by the minute in detail.
“drawMD has really been useful for our sales representatives...a great way to initiate a sales presentation!”
Michael CrookVice President
7As a sales tool, drawMD serves to establish goodwill among physicians by providing relevant, useful tools. Salespeople use drawMD as both a conversation starter with physicians and a top-flight demo platform.
ADDED VALUEOptimized Search - Easy to Find
drawMD placement for common iPad App searches by clinicians:
#1
#2
“Cardiology”
“ENT”
“OB/GYN “
“Critical Care”
“General Surgery”
“Urology”
“Vascular Surgery”
“Female Surgery”
“Thoracic Surgery”
“Transplant”
“Orthopedics”
“Pediatrics”
“Anesthesia”
8drawMD performs incredibly well in specialty-specific searches on the Apple iTunes store - the search topics that physicians use when looking for a tool to help within their specialty. Ranked #1 in 11 of 13 specialties on App Store specialty-specific searches.
CLIENTS
9Current partners who have adopted our mobile strategy. Growing pool of the “cool kids.”
IN THE NEWS
“These apps by drawMD alone should give physicians a legitimate reason to purchase an iPad.”
“Amazing...very functional and smart, drawMD apps are no doubt an invaluable resource to physicians and their patients.”
“11 Awesome Mobile Apps - #1 drawMD!”
10Widely recognized as a leader in the mobile health revolution:
"Best Science Apps: drawMD""11 Awesome Mobile Apps: #1 drawMD""drawMD gives doctors reason to buy iPad"
VISIBLE HEALTH LEADERSHIP
John K. Cox, MBA - President & CEOHealthcare product strategist, 15+ years enterprise/web software veteran, UCLA Anderson School of Management, University of Texas, University of
Southern California
Alex Kutikov, MD - Co-Founder, CMOUrologic Oncologist (Fox Chase), Founder of Urologymatch.com, Creator of drawMD, Harvard Medical School, Emory University
Todd Morgan, MD - Co-Founder, ContentUrologic Oncologist (University of Michigan), Founder of Urologymatch.com, Creator of drawMD, Harvard Medical School, Harvard
University
Jordan Jones, MBA - Business DevelopmentEntrepreneur and Consultant, Founder of ‘The Hahvahd Tour,’ University of Texas McCombs School of Business, Harvard University
11Our faces.
www.visiblehealth.com
Jordan [email protected]
+1-702-401-2761
12Contact me directly. I can answer any questions that you may have, and would like to set up a free consultation. Thank you for viewing the presentation.