� Tribute to Stanley Kubrick

� Opinion piece on Naxalite problem in Chhattisgarh

� Tongue-in-cheek take on the vagaries of the city of Mumbai

� Faking News’ article combining the two national past times - Cricket and Politics

� Pre-election opinion piece on Narendra Modi as potential PM of India

BLOG POSTS & THOUGHT LEADERSHIP PIECES

An alumnus of MICA and an engineer from NIT Durgapur, with more than 16 years of experience working in IT industry pioneers such as IBM and Oracle, I bring a unique

perspective to the table - one that combines a pragmatic scientific temperament of a technocrat with the creative sensibilities of a communications professional.

I m: +91-9740619675 I I e: vishalc2005@gmail.comI

INDEPENDENT CREATIVE WRITING

Chennai2015- 2016

BangaloreJuly 2016 onwards

SAMPLES OF PUBLISHED CONTENT

KEY COMPETENCIES

BRANDING / INTEGRATED MARKETING COMMUNICATIONS

STRATEGIC MARKETING WITH KPIS PRE-SALES / POST-SALE SUPPORT

MESSAGING / CONTENT STRATEGY

DIGITAL MARKETING

INTERNAL COMMUNICATIONS / X-TEAM COLLABORATION & LEADERSHIP

LEAD GENERATION CAMPAIGNS / EVENTS

CRM / EXTERNAL COMMUNICATIONS

(Customer, Analyst, Media, Vendor, Agency)

KEY COMPETENCIES

SAAS

CLOUD

VISHAL CHATURVEDI

� Mobilizing your loyalty programs

� Financial Inclusion: Obligation or opportunity?

� What your neighborhood bank branch will be like in 2025

� Retail consumer banking through social media

� Will HCE be a game-changer for NFC?

� Why now is the right time to adopt NFC

� Is the best marketer the one who shouts the loudest?

� Is jargon destroying the art of business writing?

� Rising NPAs of India’s nationalized banks

� Rethink the mobile in mobile banking

� Digitization is not an end - it’s a means to an end

� Own the mobile banking revolution

SELF-EMPLOYED

� Formulate messaging strategy, brand promise and value proposition illustrating tangible benefits with proof points

� Create/refresh marketing collateral, online content, slide decks

� Develop and promote thought leadership content on disruptive technology, innovations and their business impact

Exploring appropriate and exciting leadership opportunities in the IT / ITES space for branding / marcomm / corp comm / content / digital marketing

HEAD OF BRAND MARKETING - GTB

Intellect Design Arena Chennai

June 2015-May 2016

FREELANCE BRANDING & CONTENT DEVELOPMENT

CONSULTANT

Bangalore

May 2016 onwards

� Championed the Oracle FLEXCUBE blogging initiative on oracle blogs and finextra, ensuring regular stream of posts and promotion on official social media channels

� Independently ghost-wrote eight blog posts and co-wrote more than ten with team members and external agency

� Created content for refreshed Oracle FLEXCUBE webpages � Initiated the practice of regular executive communications

to key customers/prospects� Ensured that all output adhered to branding and style

guidelines

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Developed and managed a list of must-have assets for sales kits and developed tailored content for targeted sales playsManaged content requirements for annual global event IBM Rational InnovateDevised a comprehensive training program for new writers on style guides, nuances of the brand's voice based on the type of asset, linguistic and cultural variations in English language etc

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Worked for multiple clients using different content management systems and documentation tools such as Epic Editor, In Design, etc.Developed competence in telecom documentation, working with leading clientsCreation of in-house style guide

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Set up corporate communications as an independent functional groupManaged annual budget devoted to corporate communication activitiesSensitized a skeptical marketing team to the value of branding and communications in industrial selling

SENIOR MARKETING MANAGER - FLEXCUBE

Oracle Financial Services Software

Bangalore

June 2012-June 2015

AM, BRAND COMMUNICATIONS -

RATIONAL

IBM India Pvt. Ltd.

Bangalore

Mar 2010 - June 2012

SENIOR TECHNICAL WRITER

Integra Micro Systems

Bangalore

Oct 2005-Mar 2010

LEAD - CORPORATE COMMUNICATIONS

IDNC (NDDB)

Anand

June 2000-May 2005

� Formulate value proposition for each business line and associated offerings

� Plan and execute an aggressive social media strategy with pre-defined KRAs and measurable KPIs

� Standardize branding and style guidelines for external as well as internal communication

� Refresh external and internal assets to ensure a consistent brand identity

� Review, refine and customize proposals, RFP proposals, analyst submissions, benchmark reports etc.

BRANDING, CONTENT ENGINEERING, INTEGRATED MARKETING & COMMUNICATIONS PROFESSIONAL FOR IT/ITES SECTOR

BE - METALLURGY

NIT DURGAPUR

1993-1997

PGDBM - COMMUNICATIONS

MUDRA INSTITUTE OF COMMUNICATIONS

AHMEDABAD

1998-2000