Research Project Report On

SUMMER TRAINING PROJECT REPORTONSTUDY OF BUYING BEHAVIOUR OF CUSTOMER IN VISHAL MEGA MART

Submitted fort the partial fulfillment of the AwardOfBachelor of Business Administration DegreeFromCh. Charan Singh university, meerut(Session 2014-2015)

Submitted To:MRS.NEHA GARGSubmitted By:

Faculty, Management ABHISHEK AGGARWALBBA VI Sem.

BEACON INSTITUTE OF TECHNOLOGY

COMPANY CERTIFICATE

DECLARATION

I ABHISHEK AGGARWAL, hereby declare that the research work presented in this project report entitled STUDY OF BUYING BEHAVIOUR OF CUSTOMER IN VISHAL MEGA MART . For the fulfillment of the award of Bachelor in Business Administration from Chaudhary Charan Singh University, Meerut is based on my work during the summer training in the amul . The project embodies the result of original work and studies carried out by me and the contents of the project do not form the basis for the award of any other degree to me or to anybody else.

DATE :ABHISHEK AGGARWAL

ACKNOWLEDGEMENT

With great pleasure I express my heartiest thanks to Mr. Anil Sharma (Manager), for giving me an opportunity to work under their guidance in their esteem organization and providing me necessary resources for my project. It makes and feels me proud to be a part of VISHAL MEGA MART

I would like to express my extreme gratitude to MRS.NEHA GARG ( Lecturer BBA Department ) for his inspiring and supporting guidance during the course of this project . No words of appreciation are good enough for the constant encouragement , which I have received from her.

I would also thank my institution and my faculty members without whom this project would have been a distant reality.

At last I would like to extend my sincere thanks to all the respondents to whom I visited for giving their support and valuable information , which helps me in completing my project work.

Executive Summary

As customers taste and preferences are changing, the market scenario is also changing from time to time. Todays market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the customers changing tastes and preference, which has bought in a change in the market. Income level of the people has changed; life styles and social class of people have completely changed now than that of olden days. There has been a shift in the market demand in todays world. Technology is one of the major factors, which is responsible for this paradigm shift in the market. Todays generation people are no more dependent on hat market and far off departmental stores. Today we can see a new era in market with the opening up of many departmental stores, hypermarket, shoppers stop, malls, branded retail outlets and specialty stores. In todays world shopping is not any more tiresome work rather its a pleasant outing phenomenon now.

The study is based on a survey done on customers of a hypermarket named big bazaar. Big bazaar is a new type of market, which came in to existence in India since 1994. It is a type of market where various kinds of products are available under one roof. My study is on determining the customers demand for big bazaar and the satisfaction level of customers in big bazaar. The study will find out the current status of big bazaar and determine where it stands in the current market.

This market field survey will help us in knowing the present customers tastes and preferences. It will help in estimating the customers future needs and wants.

TABLE OF CONTENT

INTRODUCTION1. CHAPTER-2 COMPANY PROFILE SWOT analysis3.CHAPTER-33.1 OBJECTIVE OF THE PROJECT3.2 IMPORTANCE AND SCOPE OF THE PROJECT4.CHAPTER-4. LITERATURE REVIEW

5. CHAPTER -5. RESEARCH METHODOLOGY5.1 RESEARCH DESIGN5.2 DATA COLLECTION5.3 LIMITATION6. CHAPTER -6. DATA ANALYSIS AND INTERPRETATION7.CHAPTER -77.1 FINDINGS7.2 CONCLUSION7.3 RECOMMENDATIONS & SUGGESTIONS8. APPENDICES9.BIBLIOGRAPHY

INTRODUCTION TO RETAIL INDUSTRY. Introduction of Indian Retail Industries:

Retail is Indias largest industry, accounting for over 10 per cent of the countrys GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required, break even is difficult to achieve and many of these players have not tasted success so far. However, the future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in Sprawling shopping centers, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working-women population and emerging opportunities in the services sector are going to be the key growth drivers of the organized retail sector in India. Retailing is the final step in the distribution of merchandise -the last link in the Supply Chain -connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure. A retailer, typically, is someone who does not effect any significant change in the product execs breaking the bulk. He/ She are also the final stock point who makes products or services available to the consumer whenever require. Hence, the value proposition a retailer offers to a consumer is easy availabilities of the desired product in the desired sizes at the desired times. In the developed countries, the retail industry has developed into a full-fledged industry where more than three-fourths of the total retail trade is done by the organized sector. Huge retail chains like Wal-Mart, Carr four Group, Sears, K-Mart, McDonalds, etc. have now replaced the individual small stores. Large retail formats, with high quality ambiance and courteous. Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. A retailer is one who stocks the producers goods and is involved in the act of selling it to the individual consumer, at a margin of profit. As Such, retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. Retailing is more than selling goods: Retailing consists of the sale of goods or merchandise, from a fixed location such as a department store or kiosk, in small or individual lots for direct consumption by the purchaser. Retailing is a well recognized business function which compromises making available desired product in the desired quantity at the desired time. This creates a time, place and form utility for the consumer. The success of retailing is highly dependent on an efficient supply chain management. A well-developed supply chain reduces wastages and transaction cost thereby reducing the cost of inventories to be maintained by the producers and the traders. A reduction in the cost of inventory management leads to a reduction in the final price to the consumer. Retailing has been identified as a thrust area for promotion of textiles, processed foods, agricultural and horticultural produce. Retail Sector can be divided into organized and unorganized sectors: Unorganized Retail: Unorganized retailing is characterized by a distorted real-estate market, poor infrastructure and inefficient upstream processes, lack of modern technology, inadequate funding and absence of skilled manpower. Therefore, there is a need to promote organized retailing.

Unorganized Retail: Unorganized retailing is characterized by a distorted real-estate market, poor infrastructure and inefficient upstream processes, lack of modern technology, inadequate funding and absence of skilled manpower. Therefore, there is a need to promote organized retailing.

COMPANY PROFILE

Introduction of Vishal Retail Ltd.: Vishal Retail Ltd, a leading player in the Indian retail industry, is a pioneer in discount retailing and is focused on tier II and III cities in the country. It has a strong presence in manufacturing and retailing of readymade garments (apparels); retailing of non-apparels and a large variety of FMCG products. The company has pan-India presence with 108 mid-sized hypermarket format stores as on April 28, 2008 covering about 2.3mn sq ft retail space area. Vishal is supported by strong manufacturing set-up in Gurgaon, Dehradun and Manesar with a capacity of 5,000 garment pieces per day in each unit. It also has 29 warehouses located in 8 key cities in India covering over 1.1mn sq ft area. Vishal started as a humble one store enterprise in 1986 in Kolkata (erstwhile, Calcutta) is today a conglomerate encompassing 117 showrooms in 75 cities / 20 states. Indias first hyper-market has also been opened for the Indian consumer by Vishal. Situated in the national capital Delhi this store boasts of the singe largest collection of goods and commodities sold under one roof in India The group had a turnover of Rs. 1463.12 million for fiscal 2005, under the dynamic leadership of Mr. Ram Chandra Agarwal. The group had of turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal 2007. The groups prime focus is on retailing. The Vishal stores offer affordable family fashion at prices to suit every pocket. The groups philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors.

Company Background: Vishal Retail was incorporated on July 23, 2001 as Vishal Retail Private Limited as a retailer of ready-made apparels in Kolkata in 2001. The company has acquired the business of 'M/s The Vishal Garments' and 'M/s Vishal Garments' in 2001. In 2003, the company has acquired the manufacturing facilities from Vishal Fashions Private Limited and M/s Vishal Apparels. Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost all price ranges. The showrooms have over 70,000 products range which fulfills all your household needs, and can be catered to under one roof. It is covering about 2059292 lac sq. ft. in 18 states across India. Each store gives you international quality goods and prices hard to match. The cost benefits that are derived from the large central purchase of goods and services are passed on to the consumer. The Founders

Mr. Ramchandra Agarwal Mrs. Uma AgarwalMr. Surendra Agarwal

Investment Rational: Vishal Retail sells ready-made apparels (including its own brands) and wide range of household merchandise and other consumer goods such as footwear, toys, watches, toiletries,grocery items, sports items, crockery, gift and novelties.Vishal is value Retail Company catering to middle and lowermiddle income groups.As Apparel segment contributes 63 percent; it has plans tofocus more on FMCG.To reduce cost, Vishal does in-house production of apparels,Procurement of goods directly procurement of goods from thesmall and medium size vendors and manufacturers.Efficient Logistics and distribution system along withcustomized product mix at stores depending on the regionalcustomer behavior and preferences.Plans of penetrating deeper into Tier 1 and Tier 2 cities tobank upon early mover advantage, where organized retail isyet to make a significant mark, which will help establish andbuild customer loyalty prior to other players.Higher margins of around 5-6 percent in private labels whichaccount for 10 percent of sales in FY07.

MAJOR COMPETITORSOF VISHAL MEGA MARTMajor Players of Retailing in India:Retailer Current Format New Formats. Experimenting With Shoppers' Stop Department Store Quasi-mall Ebony Department Store Quasi-mall, smaller outlets, adding food retail Crossword Large bookstore Corner shops Pyramid Department Store Quasi-mall, food retail Pantaloon Own brand store Hypermarket Subhiksha Supermarket Considering moving to self service Vitan Supermarket Suburban discount store Food world Food supermarket Hypermarket, Food world express Globus Department Store Small fashion stores Bombay Bazaar Aggregation of Kiranas E-food mart Aggregation of Kiranas Metro Cash and carry

Major Competitors of Vishal Megamart in Meerut City: 1. BIG-BAZAR Type Subsidiary of Pantaloon Group Founded 2001 Headquarters Mumbai, India Industry Retail Parent Pantaloon Group Owner Kishore Biyani Slogan Is se sasta aur accha kahi nahin

Product Ranges: Dress Materials Suiting & ShirtingElectrical Accessories.Electronics EquipmentsFootwear Toys.Home Textiles.Home Needs goods.Household Appliances.Household Plastics.Hardware.Home Decor Luggage.Linens.Sarees.Stationery.

Products Offered by Vishal Megamart:

HOME FURNISHING: Drawing Room Door Mat Carpet Curtains Kitchen Apron Kitchen Napkin

FOOD MART: FOOD & BEVERAGES Bedroom Bed Sheet Pillows Pillow Cover Bathroom Bath Mats Towel Gift Sets

SPORTS & FITNESS:INDOOR GAMES Basket Ball T.T. Bat Boxing Kit Swimming Costumes Water Ball Fitness Equip. OUTDOOR GAMES Cricket Bat Football Lawn Tennis Tennis Racket Tennis Ball

FOOTWEAR: BOYSShoesSandalsLADIESShoesSlippers

TELEMART: Communication Mobile MENS: Upper Shirt Casual Shirt Formal Ethnic & Sports Night Suits T-Shirts Dupatta Sherwani GIRLS Slippers Sandals MENS Shoes Slippers Mobile Accessories Mobile Batteries Mobile Charger Mobile Dori Lower Jeans(MP)Cotton Trouser(MPC)Winter WearSuit(WMC)Blazer(WMB)Windcheater(WMW)JacketLADIES ACCESSORIES:

Upper Kurta Skirt Top Ethnic Nighty Lancha Sharara Salwar Suit INFANTS: Garments Hot Pant Frock Baba Suit Winter Wear Sweater Pull Over

WOMEN: Sarees Fancy(SRF) Synthetics Banarsi

Jewellery Necklace Ring Lower Pants Jeans Capri Winter Wear Jackets Stawl Blazer Track Suit Accessories Bed Sheet Under Garments Socks Personal Items Cap(LCA) Socks(Las) Cosmetics LIp Gloss Nail Polish

KIDS BOYS:Lower Sets Winter Wear Jeans Night Suit Suit Bermudas Baba Suit Blazer Dungries Jacket Upper Ethnic

Shirt Formal Kurta- Pyjama T-Shirt Sherwani

KIDS GIRLS: Lower Sets Hot Pant Night Suit Skirt Capri Set Dungries Upper Ethnic Tops(GWT Sharara Frock(GFK) Lancha

TRAVEL ACCESSORIES: Luggages Portfolio Bags Suitcase Shoulder Bags Pouch & Cases Executive Bag Waist Pouch School Bags Vanity Cases

HOUSEHOLD: Acrylic Ware Copper Steel Dinner Set mug Cake Server Pressure Home Aids Non Stick Cooker Floor Wiper Cooker Handi Sanitary Brush Pressure Pan Dosa Tawa General Plastic Electrical Bone China Goods App. Coffee Mug Chopper Soup Set Bucket Microwave Oven Dessert Set Glass Ware Thermo Ware Porcelain Cup Tiffin Cup & Saucer Lemon Set Container LIFESTYLE: Gifts &Time Zone Opticals Novelties Ladies Wrist Ladies Sun Flower Vase Watch Glass Mens Wrist Watch Mens Sun Glass Key Chain Mens Electric & Perfume/Deo Accessories Electronics Items Belts Battery (ABT) Spray Wallets Calculator Deo

TOYS & GAMES: Cycles &Soft Toys Dolls Scooters Musical Toys Barbie Doll CyclesNon-Musical Other Dolls ScootersBoard Games Infant Video Games Toys Wooden Blocks Teether T.V. Game Video Puzzles Swing Hand Game Video

STATIONARY: School Office Paper Mart Exam Board Office File Diary Clay Punching File Machine

Party Stuff Balloons Ribbons

SWOT ANALYSIS

STRENGTHS:

.We can encash brand image of Vishal Retail Ltd. to sell its new product. .It sells product at cheaper prices. .Garment sector of the Vishal is much more superior to other retail stores. .It offers wide range of products under one roof. .It provides good after-sale service. .It is the only store in Meerut where you can exchange the goods after purchase. (On selected items). .The Vishal Mega Mart is situated at the big market place. .It segments on middle and lower middle income groups, which constitute majority of the population in India. .It has welled design store & well organized store.

WEAKNESSES: .Absolutely no brand awareness for the product. (Z-Line). .Need to incorporate many new features as per customer requirement. .Lack of proper extraction of work from staff. .Need to include more varieties of the same item. .Need to provide more offers/ discounts on FMCG. Here the perception of the people is quite low, because from my consumer behavior survey I have found out that most of respondents think that Vishal Mega Mart is not providing good offers/discounts on FMCG in comparison of Vishal Mega Mart. .Need to improve store layout according to customer facility. .People are not so modern in Meerut and their perceptions are quite advance.

OPPORTUNITIES:

.No other big competitor in that area. .To increase the customer satisfaction by providing different variety of products. .Z-line (Manufacturing unit of Vishal) if we create the brand image of it. It will get additional sales in the future. .Coming era is of knowledge and information if we sell our manufacturing unit product through internet so we can create its brand image + additional sales in future. .There is a boom of retail in future according to current scenario. If Vishal creates brand image of its Z-line product, so it can give direct competition to the other branded products in future.

THREATS:

. Big Bazaar, Spencer, Reliance and Globus are the main competitors. . Overseas group entering the market. Increased competition in the domestic market. Other Companies are gives lot of discounts Unorganized sector is shaping in big competition

OBJECTIVE OF THE STUDY:

Main objective of the study is to find out the buying behavior of customer in Vishal Mega Mart

There are some extensive objectives for the study which are listed below.

1. To determine the current status of Vishal megamart2. To find out the impact of Organize Retailers on unorganized Retailers3. To Study Indian retail industry4. To Study Market Share of Vishal Megamart5. To Study Products sold by vishal megamart6. To study SWOT Analysis of Vishal Megamart7. To study working of Vishal Mega Mart

Importance and Future Scope:Vishal Retail Ltd has declared that the company has opened four new Showrooms at different localities. The company has opened a store at Shree Ram Palace, Main Delhi Road, Meerut. This is the companys second store in Meerut spreading across an area of 3,600 Sq. ft. (Approx). The company opened a store at Nauchandi Garh Road, Meerut commonly called Dreemz, Opp. Samrat Heavens, Meerut. This is the companys third store in Meerut covering up an area of 12,000 Sq. ft. The company has opened a showroom at Enclave, Near BSNL Office, Ranipur More, Haridwar. This is the companys first store in Haridwar spreading across an area of 9,545 Sq. ft. (Approx).

The company opened its store at Arcade, Plot No. 56-58, Dumas Road, Piplad, Surat. This is companys second store in Surat spreading across an area of 38,000 Sq. Ft (Approx). Vishal Retail Limited is an India-based retail company. It was established in 1986. It was formerly called Vishal Retail Private Limited and changed its name to Vishal Retail Limited in 2006. The company is based in New Delhi, India. As of August 8, 2007, the company operated 53 retail stores, including two stores that are operated by its franchisees. It sells readymade clothes, and a variety of household merchandise and other consumer goods, including toys, footwear, toiletries, sports items, watches, grocery items, crockery, novelties and gifts. Today, the stock is hovering around Rs 724 on the Bombay Stock Exchange. Vishal Retail has seen a 52-week high of 812 and low of Rs 423. Literature reviewThere was a study conducted by Sales & Customer Service Department of Texas Agricultural Extension Service Texas A&M University System College Station, Texas. According to this study the researchers find the tips to increase the impulsive sales of the flowers. The findings of the study were: Tips for Boosting Sales: Creating variety in the department with frequent changes of display and movement of regularly sold merchandise also entices customers. Recognizing items that typically make a minimal contribution to sales and replacing them with items that create "sales appeal" increases the likelihood of sales. Displays that tie in with a national slogan or storewide theme generate interest, as do displays that highlight special products and services. Tip 1: use color to create original, eye-catching displays. Tip 2: use themes to create interest in unusual products and renew interest in everyday items. Tip 3: keep undecorated plants available to attract consumers who are buying for themselves. Tip 4: create displays that emphasize special products or services. Tip 5: change stock and displays often so consumers are drawn into the department each week. Tip 6: be flexible enough to change an item or arrangement that isnt selling. Tip 7: have a person on hand to provide information and assistance at all times.

Tip 8: create a friendly, comfortable atmosphere with accessible displays that encourage browsing. Tip 9: offer only quality plants and floral arrangements. Tip 10: situate the department so that customers know where it is and can see it from most areas of the store.

The Kano et al. (1996) model of customer satisfaction classifies product attrib utes based on how they are perceived by customers and their effect on customer satisfaction (Kano, Serakuet al. 1996). According to the model, there are three types of product attributes that fulfil customer satisfaction to a different degree: 1) basic or expected attributes, 2) performance or spoken attributes, and 3) surprise and delight attributes.

A competitive product meets basic expected attributes, maximises performances attributes, and includes as many excitement attributes as financially feasible. In the model, the customer strives to move away from having unfulfilled requirements and being dissatisfied

The performance or spoken attributes (the central line of the model) are those expressed by customers when asked what they want from the product. Depending on the level of their fulfilment by a product or a service these requirements can satisfy or dissatisfy consumers.

The basic or expected attributes (lower curve in the model) are basic attributes, which customers take for granted and they are so obvious that they are not worth mentioning. While the presence of these attributes is not taken into account, their absence is very dissatisfying.

The surprise and delight attributes (upper curve in the model) lay beyond customers expectations. If they are present they excite the customer, but their absence does not dissatisfy, as customers do not expect them.

A successful combination of expected and exciting attributes provides a company with an opportunity to achieve competitive advantage. A successful company will correctly identify the requirements and attributes and use them to document raw data, user characteristics, and important service or product attributes.

To make information about the identified requirements about attributes understandable and useful for designers, a so-called Quality Function Deployment (QFD) approach is often being used. The goal of QFD is to assure that the product development process meets and exceeds customer needs and wants and that customer requirements are propagated throughout the life cycle of the product. The approach uses a number of matrices, which help translating customer requirements into engineering or design parameters, specifying product features, manufacturing operations and specific instructions and cont rols. QFD allows for the minimising of errors and the maximising of product quality for customers. The approach is probably the only existing quality system with such strong orientation to customer satisfaction.

Innovation framework

The process of adopting new products has also been studied within innovation adoption literature, and in particular the Rogers (1995) innovation framework. The framework suggests five steps, through which an adopter goes to the adoption of a new product or a service (Rogers 1995: 36):

first knowledge of an innovation forming an attitude toward the innovation decision to adopt or reject implementation of the new idea confirmation of this decision Rogers model closely resembles the customer satisfaction model by Engel et al. (1995), see (Figure 3). The first knowledge is acquired when an individual is provided with the information about the innovation. The attitude is formed evaluating the features of innovation and a resolution on accepting or rejecting the product follows. Implementation corresponds to the consumption and confirmation refers to the need to reaffirm the decision about the innovation adoption.

Rogers also maintained that people accept innovation differently, depending on their personality, their innovativeness, and interpersonal communication, and according to this could be classified into innovators, early adopters, early majority, late majority, and laggards (Figure 6). Innovators seek newness and value the time period that is passed since the product launch. Laggards seek reassurance and confirmation about product or service qualities through interpersonal communication and word-of-mouth.A large number of studies have analysed the differences between earlier and later adopters based on socio-economic, demographic, cultural, or psychological criteria (Tornatsky, Eveland et al. 1983), (Gatignon and Robertson 1985), (Frank, Sundqvist et al. 2001),

Economists, for example, suggest that for social innovation to take place, innovators should first accept innovation and then create institutional framework that would trigger the acceptance of new practices. For the laggards to join in another mechanism the desire not to be left out of the group can be used to speed up dissemination of more sustainable practices.Besides adopter categories, Rogers also identified a range of factors affecting the rate ofadoption:

RESEARCH METHODOLOGYResearch Methodology: Research methodology is the way to systematically solve the research problem .It may be under stood as a science of studying to how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. In research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the content of our research study and explain why we are using a particular method and why we are not using others so that research results are capable of being evaluated either by the researcher himself or by others. Secondary data are those which have been collected by someone else and which have already been passed through the statistical process. There are several ways by which secondary data can be classified. Survey Method: The survey is a non-experimental, descriptive research method. Surveys can be useful when a researcher wants to collect data on phenomena that cannot be directly observed (such as opinions on library services). Surveys are used extensively in library and information science to assess attitudes and characteristics of a wide range of subjects, from the quality of user-system interfaces to library user reading habits. In a survey, researchers sample a population. Basha and Harter (1980) state that "a population is any set of persons or objects that possesses at least one common characteristic." Examples of populations that might be studied are 1) all 1999 graduates of GSLIS at the University of Texas, or 2) all the users of UT General Libraries. Since populations can be quite large, researchers directly question only a sample (i.e. a small proportion) of the population Types of Surveys: Surveys can be divided into two broad categories: the questionnaire and the interview. Questionnaires are usually paper-and-pencil instruments that the respondent completes. Interviews are completed by the interviewer based on the respondent says. Sometimes, it's hard to tell the difference between a questionnaire and an interview. For instance, some people think that questionnaires always ask short closed-ended questions while interviews always ask broad open-ended ones. But you will see questionnaires with open-ended questions (although they do tend to be shorter than in interviews) and there will often be a series of closed-ended questions asked in an interview. Survey research has changed dramatically in the last ten years. We have automated telephone surveys that use random dialing methods. There are computerized kiosks in public places that allows people to ask for input. A whole new variation of group interview has evolved as focus group methodology. Increasingly, survey research is tightly integrated with the delivery of service. Your hotel room has a survey on the desk. Your waiter presents a short customer satisfaction survey with your check. You get a call for an interview several days after your last call to a computer company for technical assistance. You're asked to complete a short survey when you visit a web site. Here, I'll describe the major types of questionnaires and interviews, keeping in mind that technology is leading to rapid evolution of methods. We'll discuss the relative advantages and disadvantages of these different survey types in Advantages and Details Of Research:

Method Used: Survey method Type Of survey: Interview Instrument used: Questionnaire Sample size: 100 Data used: Both Primary & Secondary

Data Collection:

Data Collection is an important aspect of any type of research study.Inaccurate data collection can impact the results of a study and ultimately lead to invalid results. Data collection methods for impact evaluation vary along a continuum. At the one end of this continuum are quantative methods and at the other endof the continuum are Qualitative methods for data collection .

Data collection methods The Quantitative data collection methods, rely on random sampling and structured data collection instruments that fit diverse experiences into predetermined response categories. They produce results that are easy to summarize, compare, and generalize. Quantitative research is concerned with testing hypotheses derived from theory and/or being able to estimate the size of a phenomenon of interest. Depending on the research question, participants may be randomly assigned to different treatments. If this is not feasible, the researcher may collect data on participant and situational characteristics in order to statistically control for their influence on the dependent, or outcome, variable. If the intent is to generalize from the research participants to a larger population, the researcher will employ probability sampling to select participants. Typical quantitative data gathering strategies include: Experiments/clinical trials.

Observing and recording well-defined events (e.g., counting the number of patients waiting in emergency at specified times of the day).

Obtaining relevant data from management information systems.

Primary Data Collection: The considerable and diverse array of primary data methods includes, e.g., true experiments such as randomized controlled trials (RCTs) and other controlled trials; other prospective but uncontrolled trials; observational studies such as case-control, cross-sectional studies, and surveillance studies; and simpler designs such as case series and single case reports or anecdotes. These methods can be described and categorized in terms of multiple attributes or dimensions, such as whether they are prospective or retrospective, interventional or observational, controlled or uncontrolled, and other attributes noted below. Some of these methods have alternative names, and many studies employ nearly limitless combinations of these attributes Primary data used in this project is mainly collected through questionnaire which has been taken with the help of sample size which has been taken and after that the entire data has been manipulated. Secondary data: Secondary data originally collected for a different study, used again for a new research question. oService District Statistics including basic client counts, attributes, demographics, social conditions and lots of program information (analogous to public schools and school teachers, who constitute some of the most accountable of public servants).

oOther Social and Economic Indicators, Consumer Price Index, unemployment figures, inflation indicators, Income Figures, etc.

oResource Inventories and other needs assessments

oOpinion Polls taken by others

oBudgets

The secondary data used in this project is : .through internet .through books of retail .company profiles of Vishal Mega Mart and shoppers stop

LIMITATION

Preparation of a project report and concluding a research is a whole process which is carried out in a number of steps. Therefore through out the whole process of research there are a number of difficulties encountered by researcher, at every step. In the present study we may assume following limitation.

1. Data dont represent entire population behavior.2. It is very difficult to measure perception by means of mathematical calculation.3. This research was done in Meerut and Meerut city only hence this Conclusion is valid only for Meerut.4. It was assumed that respondent have the knowledge of the choice that were given in the questionnaire and respondent were compelled to choose only from given alternatives.5. I have to visit daily 4 km from my home at mall6. During my training I have to do some other work also like attending customer and floor arrangement etcThe respondent view point on the study/questionnaire purely judgment and may be induced by other reasons also.

CHAPTER 6DATA ANALYSIS AND INTERPRETATION The survey is done on Vishal Mega Mart. Survey is done of 100 respondents of Meerut who come to visit Vishal Mega Mart. A specific questionnaire is prepared for the customers and data is obtained from them by moving around Vishal Mega Mart and personally interacting with them. The customers gave valuable information regarding their consumption pattern in Vishal Mega Mart. All information are collected and a proper analysis is done.All the analysis and its interpretations are discussed below. Each of the analysis is done as per the information obtained from the customers and a serious interpretation has been done to best of my effort.

Income wise distribution of customers coming to Vishal Mega Mart

Higher Income Group5%

Middle Income Group50%

Lower Income Group20%

No Income Group25%

Analysis: The above diagram shows the distribution of income level of customers coming in to Vishal Mega Mart. Among the 100 respondents 50% of customers are of middle income level that is between Rs20000 60000. Least number of customers visiting Vishal Mega Mart are the higher income level people that constitute only 5%. The lower income level of people coming to Vishal Mega Mart constitutes of 20%. 25% of people belong to no income group which mostly consists of students.Interpretation: Vishal Mega Mart is the hub of shopping for middle level income group people because of its reasonable price on its each product category. The higher-level income group people dont prefer to do shopping in Vishal Mega Mart, as it doesnt deal with branded products. The higher-level income group people are very status conscious and their psychology is such type that they dont prefer much to visit Vishal Mega Mart, as it is a discounted store. The lower income group people come in to Vishal Mega Mart as they get goods at a discounted price. Hence Vishal Mega Mart should include branded products in its product category, which will encourage higher income group people to come in to Vishal Mega Mart. Probably not much of lower income group people come to Vishal Mega Mart as they dont like to have any shopping experience rather they just go for near by store where they can get their necessity goods. Even they purchase goods on a regular basis on a small quantity. So they dont have much interest to come to Vishal Mega Mart and do shopping.

Purpose behind visiting Vishal Mega Mart

Shopping60

Outing10

Both30

Analysis: Out of the 100 respondents 60% of respondents visit Vishal Mega Mart for shopping, 10% for outing and 30% visit Vishal Mega Mart for both the purposes.Interpretation: From this I interpret that Vishal Mega Mart is purely a shopping complex but it also facilitates a certain kind of ambience and decorum to the people that they also visit it for the purpose of outing. The infrastructure and ambience of Vishal Mega Mart is so that people even like to go there even also they dont have to purchase anything. People enjoy doing shopping in Vishal Mega Mart. This is very nice for it as often customers purchase some goods while moving I the building.

Garment Outlet 40%

Footwear Outlet 15%

Food Court 20%

Entertainment 10%

Gift Corner 10%

Jewellery and Watches Store 5%

Demand for other retail outlets in a mall

Analysis: The above graph shows that 40% of people visit garment outlet in a mall other than that of Vishal Mega Mart. 20% of people also prefer to visit food court in a mall other than Vishal Mega Mart. 15% of the people go to footwear outlet in a mall other than Vishal Mega Mart. 10% of people also go to mall for entertainment purpose. Some people that are 15% each also visit gift corner store and jewellery & watches store in a mall other than Vishal Mega Mart.

Interpretation: From this analysis I come to know that most of the people tend to visit garment outlets in a mall other than Vishal Mega Mart as it has some exclusive branded outlets. People also go for footwear stores as malls have branded footwear stores in it. People go for watching movies to mall for entertainment. Yet a few people visits gift corners and jewellery stores in a mall. This is of course a threat for Vishal Mega Mart that it is not able to attract customers from other retail outlets and retain them with it. Vishal Mega Mart should definitely include more of branded products in its product category in order to bring in the customers of mall to it and retain them with it. It can include some of the exclusive branded outlets of cloths and jewellery in it in order to attract the brand choosy customers.

Products mostly purchased by customers in Vishal Mega Mart

Clothes60%

Grocery 70%

Food Item50%

Leather Item 25%

Electronic Item 15%

Gift Item10%

Any other Item 10%

Analysis: This chart clearly indicates that the demand for grocery that is 70% is highest by the customers followed by clothes rated 60%. The next highest demand is for food items that is 50%. 25% demand is for leather items in Vishal Mega Mart. Electronic items holds 15% of demand and gift items and other items has a demand of only 10% by the customers of Vishal Mega Mart.

Interpretation: From this analysis I interpret that customers demand are high for grocery and clothes followed by food items in Vishal Mega Mart. Electronic items have a little demand by the customers. Gift items and other items are not much in demand by the customers. I can interpret that clothes, grocery and food items are the major products which hold maximum number of customers. So Vishal Mega Mart should maintain its low pricing and product quality to keep hold of the customers and also it should keep more qualitative products of gift and leather items so that people would go for more purchase of these items from it. Vishal Mega Mart has many local branded products of grocery and cloths and it is successfully selling it. It should also include branded products so that more sales can take place.

Expenditure pattern of customers coming in to Vishal Mega Mart

Below 50011%

500-100016%

1000-150022%

1500-200022%

More than 200029%

Analysis: We can clearly see from this graph that majority of the customers spend a lot in Vishal Mega Mart that is 29% of people spend more than Rs2000 in a single visit to Vishal Mega Mart. Equal number of people that is 22% of people each spend Rs 1000-1500 and Rs 1500-2000 respectively in a visit to Vishal Mega Mart.16% of people spend Rs 500-1000 and only 11% of customers are there who spends less than Rs500 in their visit to Vishal Mega Mart.Interpretation: From this I interpret that most of the customers purchase goods in bulk which leads them to spend a lot. Volume sales are high in Vishal Mega Mart. Customers tend to purchase more goods from Vishal Mega Mart as it provides goods at a discounted rate. Probably those persons who spend more in a visit to Vishal Mega Mart are purchasing on a monthly basis. Those customers who are spending very less money that is below Rs 500 are mostly coming in just to move around Vishal Mega Mart and spend time. In the process they used to spend money on food items and also purchase some products while roaming in it. Impulse buying behavior of customers comes in to play to a large extent. More discounts shall be provided to people who does bulk purchase. This will encourage people to purchase more products.

Time spent by customers in shopping in Vishal Mega Mart

Less than half an hour10%

Half an hour to 1 hour 30%

1 hour to 1 1/2 hours 50%

1 1/2 hours to 2 hours 40%

More than 2 hours 20%

Analysis: People spend a lot of time in shopping in Vishal Mega Mart. Majority of the respondents said that they spend at least 1 hour to 1 hours in Vishal Mega Mart. 40% respondents also said that they spend 1 hours to 2 hours in their visit to Vishal Mega Mart. Only 10% of people said that they spend very little time that is less than half an hour in Vishal Mega Mart.

Interpretation: As per the given data I interpret that customers are very product choosy now a days and thats why they spend a lot of time in shopping in Vishal Mega Mart. Probably customers might even be spending more time in Vishal Mega Mart as it pr0ovides a very nice ambience and atmosphere for the people to shop in. Hence those persons who spend half an hour or less than half an hour in Vishal Mega Mart are those persons who just come to purchase limited products and come only because of low pricing of products. People also spend much time in it but purchase very few goods. The sales personnel should focus on the people who take long time in shopping and purchases a lot and provide special kind of service to them as they are the major customers.

Comparison of footfalls in weekdays and weekendsWeeks days40%

Weekends 60%

Analysis: The above graph shows that more number of people comes to Vishal Mega Mart in weekends than that of week days .40% of people visits Vishal Mega Mart in weekdays where as 60% of people visit Vishal Mega Mart in weekends.Interpretation: I can clearly interpret from this that most of the people tend to visit Vishal Mega Mart in weekends rather than that of week days. There are more footfalls in Vishal Mega Mart in weekends than that of week days. Though there is not much difference as 40% of people visit Vishal Mega Mart in week days hence in weekends the footfall increases by 10%. As people come more in weekends, so Vishal Mega Mart should keep it open for more time in weekends. The infrastructure can be changed a bit in weekends so that customers can see more products clearly and can move around comfortably. In order to bring in more number of customers in week days Vishal Mega Mart should provide some schemes in week days which will encourage people to come in to it in week days also. Hence the crowd is more in weekends and Vishal Mega Mart should avail more parking spaces for its customers in weekends. It can make some temporary arrangement for parking every weekend. It should not spend much money in advertising and displaying of products in weekdays rather it should advertise and display products more in weekends as more number of people comes in weekends.

Customers preference of timing to visit Vishal Mega Mart10 A.M. - 6 P.M. 42%

6 P.M. -10P.M. 58%

Analysis: The above pie chart shows that most of the people prefer to visit Vishal Mega Mart in evening time than that of the daytime. Only 42% of people tend to visit Vishal Mega Mart during daytime while 58% of people tend to visit Vishal Mega Mart during evening time.Interpretation: From the above analysis I interpret that evening time is the peak time for Vishal Mega Mart and daytime is the off peak time for Vishal Mega Mart. There is more number of people found in Vishal Mega Mart during evening time than that of daytime. Probably more of products are being sold during evening time in Vishal Mega Mart than that of daytime. Vishal Mega Mart shall provide some special offerings during daytime so that more people should come in during daytime. It could offer some special kind of product in daytime, which will be not available during evening time. In this way it will bring in more number of people during day time for getting the special kind of products but along with that it will be able to sale other products as people do a lot of impulse buying at Vishal Mega Mart.

Comparison of customers purchasing with planned list of products and purchasing products on an unplanned basis

Yes80%

No20%

Analysis: As shown in the graph out of my total respondents of 200, 80% of customers come to Vishal Mega Mart with a planned list of products. Only 20% of people come in to Vishal Mega Mart without any planned list of products to be purchased from Vishal Mega Mart.

Interpretation: As per the data obtained from the customers of Vishal Mega Mart I interpret that most of the customers comes in to Vishal Mega Mart with a planned list of products. Few customers come to Vishal Mega Mart without any planned list of products and purchases products depending on their selection. These people basically come to the mall and hence get in to Vishal Mega Mart. Depending on the product category and brand and quality of products they purchases goods. Some couples come to mall and go to food bazaar to have food together and to have chit chat among them. The customer who comes with a planned list of products purchases more products than that of the customers who comes without any planned list of products. So Vishal Mega Mart should provide more variety and essential goods so that more number of people should come in with a planned list of products.

Brand preference of customers in Vishal Mega Mart

Yes 10%

No50%

Depends on category 40%

Analysis: As seen in the above chart it is clearly known that only 10% of people come in to Vishal Mega Mart with a list of brands in advance. 50% of people completely deny that they dont prepare in list of brand in advance. 40% of people told that they prepare a list of brand depending on the product category.Interpretation: From this I interpret that customers dont opt for much brand preference while purchasing products in Vishal Mega Mart. A few customers search for brands but depending on the product category. Customers probably dont decide for brands on products as there are not much of known branded products available at Vishal Mega Mart. On product categories like grocery and clothes, Vishal Mega Mart has many local branded products. Customers purchase a lot of these, as its cheap in price even though its quality is not so good. As most of the customers belong to lower class and middle class people, they purchase those local branded products as it gives them value for money. Different products of the same category have different prices. Quality of products varies with the price. This enables customization of products for various types of customers. Customers search for brands mostly in apparel section. Some customers also pre decides the brand on the local manufactured grocery and food products of Vishal Mega Mart. Vishal Mega Mart should include more of the branded products in its each category so that customers have more options to choose among the brands. This will bring in more number of people to Vishal Mega Mart, which will definitely increase the sales.

Comparison of brand preference on different product categoryCloths40%

Grocery40%

Gift Items33%

Electronic Items25%

Leather Items2%

Any Other Item12%

Analysis: This graph shows that cloths and grocery are the only two items on which customers mostly prefer the brands that is 40% each. 33% brand preference is on gift items and 25% is on electronic items. Brand preference on leather items is 2% and 12% on any other item.

Interpretation: From this I interpret that some of the products brand are predecided in advance and for some of the products customers dont at all predecide any brand. As per electronic goods are concerned customers predecide the brand as many branded electronic products are available in Vishal Mega Mart. The customers predecides brands on cloths and grocery most as Vishal Mega Mart produces much of local brands and also have some well known branded products of clothes with it like flying machine jeans.

Mode of payment of customers in Vishal Mega Mart

Cash Payment73%

Credit Card21%

Debit Card6%

Analysis: As per my study is concerned, out of the total respondents 73% of people make cash payment in Vishal Mega Mart. 21% of them uses credit card as their mode of payment and 6% of the people makes payment in Vishal Mega Mart through their debit card.

Interpretation: As per the obtained data I interpret that maximum number of people makes cash payment in Vishal Mega Mart. A fraction of people uses their credit card for payment in Vishal Mega Mart and a very few people uses their debit card for payment. I can interpret that quick exchange of money for goods is done in Vishal Mega Mart as most of the people mode of payment is cash payment. Hence some times Vishal Mega Mart has to wait for a short time period as some of the customers make their payment through credit and debit card.

Customers mode of transport to Vishal Mega Mart

Hired Vehicle 10%

Two-wheeler40%

Four-wheeler50%

Any Other 0%

Analysis: Around 50% of the total respondent of 200 that is 100 people comes in to Vishal Mega Mart with their own four wheelers. The second majority of people consist of people riding two wheeler and coming in to Vishal Mega Mart. Only 10% of people of the total respondent visits Vishal Mega Mart on hired vehicles. None of the customers of the total respondent comes in any other mode of transport.Interpretation: From the above data I interpret that there are more number of four wheelers coming found in Vishal Mega Mart than that of two wheelers. People prefer more to go to Vishal Mega Mart in four wheelers than that of two wheelers. A few people are found who comes in to Vishal Mega Mart with a hire vehicle. Probably they might be the tourists.

Parking space availability in Vishal Mega Mart

Analysis: As it is shown in pie chart most of the people say Vishal Mega Mart does not provide adequate parking space. Equal number of people also says that adequate space is provided for parking Vishal Mega Mart. Only 10% of people say that more than adequate space is available for parking in Vishal Mega Mart.Interpretation: Analyzing the above data, I interpret that customers are not satisfied with the parking space availability provided by Vishal Mega Mart. Hence its a threat for Vishal Mega Mart as it may loose its customers because of less parking space availability. Even though many customers say adequate space is available for parking in Vishal Mega Mart but also it is a threat for Vishal Mega Mart as it is seen more number of people are expected to come in to Vishal Mega Mart. In holidays probably it will be very difficult for customers to park their vehicle in Vishal Mega Mart.

Customers preference towards Kirana store

Yes 85%

No15%

Analysis: Out of my total respondent of 200 customers, 85% of them says they go to their near by kirana store and 15% said that they dont at all go to any kirana store. This shows that majority of people go to kirana store even though they visit Vishal Mega Mart. But some customers are there who never goes to any kirana store.

Interpretation: As per the given data I analyze that most number of people tend to purchase goods from near by kirana store even if they come to Vishal Mega Mart. I can conclude from this that a kirana store is a competitor of Vishal Mega Mart. Some customers never go for shopping in kirana store as of it does not have much variety option available with it. Probably they are more interested in having a shopping experience rather than to just go and purchase goods from kirana store.

Comparison of Vishal Mega Mart with any Kirana storePriceServiceVarietyQualityConvenienceShopping ExperienceAmbience

Vishal Mega Mart705010040259095

Kirana store305006075105

Analysis: The above graph shows the comparison of different factors between Vishal Mega Mart and a nearby kirana store. 70% of people say Vishal Mega Mart provides goods at a cheaper price as compared to that of a kirana store. 50% of people say Vishal Mega Mart provides better service and another 50% of them say kirana store provides better service. Each and every customer that is 100% agrees that there are more variety of products available at Vishal Mega Mart than that of kirana store. As per quality of goods is concerned 60% of the customer say kirana store provides better qualitative products while 40% of the customers say Vishal Mega Mart also provides qualitative products. 75% people say it is more convenient for them to go to a kirana store while 25% of them say going to Vishal Mega Mart is more convenient for them. 90% of respondents said it is a good shopping experience at Vishal Mega Mart while 105 of them said that they also have a good shopping experience at kirana store. As per ambience is concerned 95% of customers said Vishal Mega Mart provides much nice ambience than Vishal Mega Mart while 5% of them said that ambience provided by kirana store is also equivalent to that of Vishal Mega Mart.

Interpretation: I interpreted from this that a kirana store is one of the competitor of Vishal Mega Mart. It is a threat for Vishal Mega Mart as some of the attributes of a kirana store provides more satisfaction to customers. Vishal Mega Mart should try to improve on each of its attributes and out compete the kirana store so that it can convert the customers of kirana store to be the customers of Vishal Mega Mart.

CHAPTER 7FINDINGS

1. Vishal Mega Mart is a major shopping complex for todays customers. It is a place where customers find variety of products at a reasonable price. Vishal Mega Mart has a good reputation of itself in the market. It has positioned itself in the market as a discounted store. It holds a huge customer base. 2. The majority of customers belong to middle class family. The youth generation also likes shopping and moving around Vishal Mega Mart. Volume sales always take place in Vishal Mega Mart. Impulse buying behavior of customers comes in to play most of the times in Vishal Mega Mart.

3. Vishal Mega Mart is a hypermarket as it provides various kinds of goods like apparels, grocery, stationary, food items, electronic items, leather items, watches, jewellery, crockery, decorative items, sport items, chocolates and many more. 4. It competes with all the specialty stores of different products which provide goods at a discounted rate all through the year. It holds a large customer base and it seemed from the study that the customers are quite satisfied with Vishal Mega Mart. 5. As of now there are 34 Vishal Mega Marts in different cities of India, it seems that there is a vast growth of Vishal Mega Mart lying as customers demand is increasing for Vishal Mega Marts.

CONCLUSIONVishal Mega Mart is a hypermarket store where varieties of products are being sold on different product category. It has emerged as a hub of shopping specially for middle class people.Different types of products starting from a baby food to pizzas all are available under one roof. In Meerut it is the middle class people who mostly do marketing from Vishal Mega Mart. Even most of the people do their monthly shopping from Vishal Mega Mart. People not only visit Vishal Mega Mart to do shopping but also visit for outing purpose as it provides a very nice ambience to its customers. As people go to malls they just tend to move around Vishal Mega Mart whether it is for shopping purpose or for outing purpose. Grocery, apparels and food items are the products which are demanded most by the customers of Meerut in Vishal Mega Mart. The major drawback of Vishal Mega Mart is that it lacks in providing enough parking space for its customers. This may discourage the customers to come to Vishal Mega Mart and shop as they face difficulty in parking their vehicles. Even though some customers say that they dont feel problem in parking their vehicle, it is because of the parking space available to them by the mall. As it is surveyed it seems that the biggest competitors of Vishal Mega Mart are the kirana stores and the discounted specialty stores like Vishal mega mart, Meerut bazaar etc.

Recommendation & Suggestions

Vishal Mega Mart should provide large parking space for its customers so that they can easily park their vehicles.

Vishal Mega Mart should include more of branded products its product category so as to attract the brand choosy people to come in to Vishal Mega Mart.

It should make different cash counters for different customers. Cash counter and credit card payment counter should be placed differently in order to reduce the rush and save the customers time. This will be a kind of motivator for the customers of Vishal Mega Mart.

The service of the sales person is needed to be improved. Personal care should be taken by the sales person for the customers so that the customers feel good.

Vishal megat should come up with more and more discounts

Vishal Meaga mart should come huge sale promotion

Vishal Megart should increase it product range

Vishal Mega mart should come up with food also

.

Appendices

Questionnaire prepared for customers of Vishal Mega Mart

1. How frequently do you visit Vishal Mega Mart?a) Weeklyb) Monthlyc) Quarterlyd) On a unplanned basis

2. Apart from Vishal Mega Mart do you intend to visit any other retail outlet in a Mall?a) Yesb) No 3. If yes then what are the other retail outlets do you intend to visit in a mall?a) Garment Outletb) Footwear Outletc) Food Courtd) Entertainmente) Gift Cornerf) Jewellery and Watches store

4. What is the purpose behind visiting Vishal Mega Mart?a) Shoppingb) Outingc) Dating 5. What type of products do you mostly purchase in Vishal Mega Mart?a) Clothsb) Groceryc) Food Itemd) Leather Iteme) Electronic Itemf) Gift Itemg) Any other Item

6. On an average how much amount of money do you spend in a visit to Vishal Mega Mart?a) Below 500b) 500 1000c) 1000 1500d) 1500 2000e) More than 2000

7. How much time do you spend in a visit to Vishal Mega Mart?a) Less than half an hourb) Half an hour to 1 hourc) 1 hour to 1 hoursd) 1 hours to 2 hourse) More than 2 hours8. Which days of the week do you prefer to visit Vishal Mega Mart?a) Week daysb) Weekends9. Which time of the day do you mostly prefer to visit Vishal Mega Mart? a) 10am 6pmb) 6pm 10pm10. Do you go with a planned list of products to be purchased from Vishal Mega Mart?a) Yesb) No

11.Do you prepare a list of brands in advance when you visit to Vishal Mega Mart?a) Yesb) Noc) Depends on category12. In which categories of products do you pre-decide the brands?a) Clothsb) Leather Itemsc) Electronic Itemsd) Grocerye) Gift Itemsf) Any other Item

13.What is your mode of payment in Vishal Mega Mart?a) Cash paymentb)Credit Card14. What encourages you to visit Vishal Mega Mart?a. Priceb. Servicec. Ambienced. Product Varietye. Product Qualityf. Convenience

15. How would you rate the services of the sales personnel in Vishal Mega Mart on a 1 5 scale? a. Very goodb. Goodc. Okd. Poore. Very poor

16. What is your convenience to Vishal Mega Mart?a) Hired vehicleb) Two-wheelerc) Four-wheelerd) Any other17. How is the parking space availability in Vishal Mega Mart?a) Less than adequateb) Adequatec) More than adequate18. Do you go to Kirana store?a) Yesb) No

1. Compare your nearest Kirana store with Vishal Mega Mart on the following parameters.i. Priceii. Serviceiii. Varietyiv. Qualityv. Conveniencevi. Shopping Experience..1. Name: -2. Age: -3. Sex: -4. Location/Address: -5. Qualification: -6. Profession: -7. Whats your monthly income?a) Below 10,000b) 10,000 20,000c) 20,000 40,000d) 40,000 60,000e) More than 60,000

Bibliography

BIBLIOGRAPHY

BOOKS- KNOOTZO DONNELEssentials of management concepts PHILIP KOTLERMarketing Management

C .R. KOTHARIResearch Methodology

WEBSITES- www.vishalmegamart.com www.google.comREFERENCE- Vishal Mega Mart outlet in Meerut, Noida, Gazhiabad, Indralok, and Wazirpur.MAGAZINE-

Business World

The Economic Times