visability 360: a search success program

12
VISIBILITY 360 A Search Success Program Thursday, January 27, 2011

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A presentation from 3Sixty Interactive on SEO for your business.

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Page 1: Visability 360: A Search Success Program

VISIBILITY 360A Search Success Program

Thursday, January 27, 2011

Page 2: Visability 360: A Search Success Program

0

3750000000

7500000000

11250000000

15000000000

GoogleYahooMicrosoft SitesFacebook

15.93 BILLION SEARCHES IN 1 MONTH

Thursday, January 27, 2011

Page 3: Visability 360: A Search Success Program

Google Search 66.30%

Yahoo Search 14.50%

MSN/Bing/Windows Live 10.90%

AOL Search 2.50%

Ask.com 1.90%

TOP 5 SEARCH PROVIDERS

Thursday, January 27, 2011

Page 4: Visability 360: A Search Success Program

OBJECTIVES FOR PPC

Sell P

rodu

cts

or S

ervic

es

Gener

ate

Lead

s

Drive

Traf

fic T

o Site

Incr

ease

Bra

nd

Awaren

ess

Impr

ove

Custo

mer

Servic

e/Sat

isfac

tion

5%

25%

39%

21%

11%

2%

5%

17%

37%39%

Thursday, January 27, 2011

Page 5: Visability 360: A Search Success Program

BALANCE IS REQUIRED

!""#$%&'()%*+,-(./#0/%(1230405*30"/)3*+3%+(!607%

!"#$%&'()*)+(,-./%$0"1()2(3&4"5."#(6778

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

?"@#:0("'=%'"(&,;%5%C@;%&'(%$(&E;"'(@.&-;(5@J%'=($5@//(5&1%E%:@;%&'$(;&(,@#;$(&E(I&-#(F".$%;"*(90"'4%"F"1(%'1%4%1-@//I+(;0"$"(:0@'="$(5%=0;($""5(/%J"(%':#"5"';@/(%5,#&4"5"';$+(.-;(F0"'(:&5.%'"1F%;0(&;0"#(&,;%5%C@;%&'$+(;0"I(:&-/1(0@4"(@('&;%:"@./"(%5,@:;(&'(I&-#($%;">$(-$"#("O,"#%"':"(@'1,"#E&#5@':"(%'(&#=@'%:($"@#:0(#"$-/;$*(P&->#"(/%J"/I(@/#"@1I(E@5%/%@#(F%;0(5@'I(&E(;0"(;&,%:$(%'(;0%$=-%1"+(.":@-$"(;0"I>#" "$$"';%@/(%'=#"1%"';$(E&#(@'I(F".,@="+(.-;(I&-(5@I('&;(."(5@J%'=(;0"(5&$;&-;(&E(;0"5*

!"#$%&'"()*("'+,-*.*/#-*+('#00"%-1'+(23'+$)#(*%'1"#$%&'$"142-15'(+-',#*6'+$'71,+(1+$"67'$"142-1514%&'#1 8++)2"'96:+$61

<&&=/">$(?"@#:0(A'=%'"(B,;%5%C@;%&'(?;@#;"#(<-%1"+(!"#$%&'()*)+()2(3&4(6778+(/@;"$;(4"#$%&'(@; <&&=/"(9".5@$;"#(Q"';#@/

This program has been design to provide, specifically, the solution that will assist

in achieving a balanced approach to the areas affecting digital marketing growth.

Thursday, January 27, 2011

Page 6: Visability 360: A Search Success Program

#1 ON GOOGLE

• Key-Phrase Analysis

• Key-Phrase Mapping

• User Scenarios

Thursday, January 27, 2011

Page 7: Visability 360: A Search Success Program

STRATEGIC INTEGRATION

• SEO to target the head

• PPC to target the tail

Thursday, January 27, 2011

Page 8: Visability 360: A Search Success Program

GOOGLE SITEMAP

• Google Compliance

• Increase Spyder Frequency

Thursday, January 27, 2011

Page 9: Visability 360: A Search Success Program

LANDING PAGE OPTIMIZATION

• Increase Visibility

• Increase Conversions

Thursday, January 27, 2011

Page 10: Visability 360: A Search Success Program

COPYWRITING FOR SEO

• Key-Phrase Frequency

• Key-Phrase Density

• Key-Phrase Positioning

Thursday, January 27, 2011

Page 11: Visability 360: A Search Success Program

PLAN / MEASURE / IMPROVE

Plan

MeasureImprove

Thursday, January 27, 2011

Page 12: Visability 360: A Search Success Program

Summary Visibility Engine Keyword Listings Detail Alert Trend Competitive URL/Keyword Log URL

Engine Report for: www.buildmeadeck.com, www.deckbuy.com, www.deckgold.comFriday, August

13, 2010

This report shows the current rank, previous rank and change in a keyword’s position categorized by search engine.

Engine: Google Go

Google

Keyword / URL Current Position

Previous Position

Change

deck builder (1 item, Best Position: 9)http://www.buildmeadeck.com/ 9 13 4

deck builders (1 item, Best Position: 17)http://www.buildmeadeck.com/ 17 40 23

Patio deck builders (1 item, Best Position: 3)http://www.buildmeadeck.com/ 3 9 6

patio builder (1 item, Best Position: 2)http://www.buildmeadeck.com/ 2 4 2

patio deck builder (1 item, Best Position: 5)http://www.buildmeadeck.com/ 5 8 3

Patio builders (1 item, Best Position: 1)http://www.buildmeadeck.com/ 1 7 6

Deck contractors (1 item, Best Position: 13)http://www.buildmeadeck.com/ 13 NA NA

deck contractor (1 item, Best Position: 12)http://www.buildmeadeck.com/ 12 20 8

Deck construction (1 item, Best Position: 14)http://www.buildmeadeck.com/ 14 NA NA

MSN

Keyword / URL Current Position

Previous Position

Change

deck builder (1 item, Best Position: 21)http://www.buildmeadeck.com/ 21 49 28

deck builders (0 item, Best Position: Not in first 30)No page found. Not in first 50. NA NA

Patio deck builders (1 item, Best Position: 1)http://www.buildmeadeck.com/ 1 1 0

patio builder (1 item, Best Position: 2)http://www.buildmeadeck.com/ 2 2 0

patio deck builder (1 item, Best Position: 2)http://www.buildmeadeck.com/ 2 1 -1

Patio builders (1 item, Best Position: 2)http://www.buildmeadeck.com/ 2 3 1

Deck contractors (0 item, Best Position: Not in first 30)http://www.buildmeadeck.com/ 45 NA NA

deck contractor (1 item, Best Position: 30)http://www.buildmeadeck.com/ 30 NA NA

Deck construction (0 item, Best Position: Not in first 30)No page found. Not in first 50. NA NA

Yahoo Web Results

Keyword / URL Current Position

Previous Position

Change

deck builder (2 items, Best Position: 2)http://www.buildmeadeck.com/ 2 4 2

REPORTING

Thursday, January 27, 2011