visa, digital marketing strategy
TRANSCRIPT
A Digital Marketing Strategy
Bridget Benner
BrandA global payment system
ObjectivesSnapchat as a new social media platformCombine all mobile apps into one
Audience
“Everywhere you want to be.”
TacticsSocial media marketing
FacebookTwitter InstagramLinkedInYouTube
UsabilityKeywordsRelevanceQuality ContentMobile access
AnalyticsTrack
Visits to Visa pagePage viewsFollowsTime spentConversions
BudgetDigital marketing budget of $800 million for
2017
ConclusionExpand Visa on new social media platformsUpdate mobile applications