VIRTUAL WORLD PROJECT: 3 LADIES & A MALL

TEAM #1: SMITH, FARRIS, SALSA, STUART, SCHUESSLER, McMASTERS

Actual -- JANET

Virtual – ZULEMA!!!

REAL WORLD Demographic

VIRTUAL WORLD

DemographicJanet Jones

72 years old

Caucasian

Las Vegas, NV

High School Education

Convalescent Home

Widowed, 2 sons (live in diff. city)

Poodle, 3 Cats

Drives Cadillac

Non-practicing Catholic

Income/Social Security:

Zulema Cruz25 years oldPuerto Rican

Miami, FLSky Rise Loft

FIDM GraduateEntrepreneur-clothing lines, clubs

SocialiteSingle, no children

Goes to Catholic Church on HolidaysNet Worth: 50 Million

REAL WORLD TARGET PROFILE for V-WORLD EXPERIENCE (Ch.7)

REAL WORLD Psychographic

VIRTUAL WORLD

PsychographicRetired Show Girl

Very Unhealthy, not fit

Plays online poker

Leads Jazz Dance class at Home

Member of the Pink Hat Club

Smoker/Drinker

Loves Shopping/flashy clothes, jewelry

Soap Operas/Wheel of Fortune

Blogger

Non-Voter

Self-Involved-doesn’t have interest in worldly events, loves to talk

about herself and her past

Hosts Social EventsSalsa Dancing

In-ShapeShopping

Sports GamesNon-smoker

Donates money to Arts, Dance societies

Animal Lover-Pomerian petCosmetics, Aesthetics

Aspiring SingerLoves to go to the Beach

REAL WORLD TARGET PROFILE for V-WORLD EXPERIENCE (Ch.7)

VIRTUAL-WORLD TARGET PROFILE for V-WORLD BRANDS (Ch.7)

VIRTUAL PROFILE

DEMOGRAPHICS

*** SHOPPING SPREE ***

VIRTUAL BRANDS

PURCHASED/USEDZulema Cruz25 years oldPuerto RicanMiami, FLSky Rise LoftFIDM GraduateEntrepreneur-clothing lines, clubs SocialiteSingle, no childrenGoes to Catholic Church on HolidaysNet Worth: 50 Million

Edgewater South Beach Condos

Clothing Line: Zu

The Fifth Nightclub, Aero Bar South Beach Nightclub

Range Rover

Visa/American Express

WestElm Decorative Home Furnishings

Bal Harbour Shops

Opera Gallery, Pierre Bonnard

Grooming Loft

VIRTUAL-WORLD TARGET PROFILE for V-WORLD BRANDS (Ch.7)

VIRTUAL PROFILE

PSYCHOGRAPHICS

*** SHOPPING SPREE *** VIRTUAL BRANDS

PURCHASED/USEDHosts Social EventsSalsa DancingIn-ShapeShoppingSports GamesNon-smokerDonates money to Arts, Dance societiesAnimal Lover-Pomerian petCosmetics, AestheticsAspiring SingerLoves to go to the Beach

Clothing: Neiman Marcus, Dolce and Gabanna,

Fendi, Prada, Jimmy Choo,

Louie Vuitton, Cartier, Chanel, LuLu Lemon Sporting Goods

Ashley Paige

MAC/Stila Makeup

Miami Dolphins/Heat attire, tickets

Apple/Blackberry

JMD Salon

Petron/ Dom Perignon

REAL WORLD & V-WORLD PROFILE MOTIVATIONS - “Will” (Ch.8) MOTIVE Real World

MOTIVES For Creating

VIRTUAL AVATAR

Virtual World MOTIVES

For ConsumingVIRTUAL BRANDS

Physical When she was young she did not have the means to support her

physical needs

Fancy restaurants, luxury living- satisfying physical needs at a higher level

Security On a fixed income, can’t afford all the things she wishes to buy. Has a

gambling problem

Wealthy, money is not an issue. Financially stable-

can buy more luxury items because she has satisfied the physical

needs categorySocial-Emotional Misses constant social

interaction with people. Her husband has

passed. Not confident anymore

Socialite-going to clubs, restaurants (constant

interaction) Many friends/huge network or

people-business and socially

Psychological –Actualization

Realizing she doesn’t have close relationships (even with children). In the last stage of her life-

misses having opportunities to be

successful

Doing the things she enjoys (shopping,

successful businesswoman) Being

able to choose her “dream” lifestyle because

she has satisfied her other needs

REALWORLD & V-WORLD PROFILE KNOWLEDGE - “ABILITY” (Ch.10)

Beliefs Feelings Attitudes

Virtual World Profile(“Group #1”)

Non-practicing Catholic, non-smoker

Purchases higher price items b/c of

better quality, independent women, does not need a man to support her. Keep

friends close but enemies closer

Confident, optimistic, creative, doesn’t put up with

other people’s drama, center of attention- likes to be noticed/social

butterfly.

Positive Attitude, Only buys high

end clothing and brands that are newest trend

because she is constantly in the

lime light. Is proud of her

accomplishments and success.