virtual trial room helps customers trial and purchase clothes, footwear and accessories, virtually
DESCRIPTION
Challenges addressed by this solution Increasing adoption of Online purchase Analysts say 25% of current physical stores will close down by 2018 Need for solutions which is both entertaining and involving at the retail store Need for solutions that smoothen the online shopping experience Size variations in clothing from different Brands/Regions Customers find it difficult to compare different Brands The difficulty in finding the right size is the biggest barrier in E-commerce purchase Online apparel shopping experiences 25% returns; 70% of this due to problems in FIT Increased costs from returns and increased supply chain costs Returns, in the US, is estimated to be worth $700 Million (2012) 27% of these returns are exchanged; ie: 62% more deliveriesTRANSCRIPT
Virtual Trial Room
Helps customers trial and purchase clothes, footwear and accessories, virtually
The ProductThis image is used to visually depict the concept. The various images have been
taken from similar services available globally
Available as an in-retail presence on an interactive screen Users can select from the catalogue and try out designs virtually to aid in
purchase decision
Helps customers trial clothes, footwear and accessories, virtually, thus aiding purchase decision
Available on online stores of e-commerce/apparel/clothing/footwear brands Prominent icon on the shopping pages to enable trying out the correct fit to
aid in purchase decision
Mobile app that can be downloaded by the consumer to their devices Access participating Brands and check out accuracy of fit to aid purchase
Top Features
Great Design and User
Experience
Seamless updation of data
and imagesAnalytics Social Media
FeaturesKnowledge
Building
Challenges addressed by this solution
Increasing adoption of Online purchase
• Analysts say 25% of current physical stores will close down by 2018
• Need for solutions which is both entertaining and involving at the retail store
• Need for solutions that smoothen the online shopping experience
Size variations in clothing from different Brands/Regions
• Customers find it difficult to compare different Brands
• The difficulty in finding the right size is the biggest barrier in E-commerce purchase
Online apparel shopping experiences 25% returns;
70% of this due to problems in FIT
• Increased costs from returns and increased supply chain costs
• Returns, in the US, is estimated to be worth $700 Million (2012)
• 27% of these returns are exchanged; ie: 62% more deliveries
Benefits of our solution
Customer – Retail Premise Online customer Customer using a
mobile deviceBrand/ Online
Retail/Physical Retail
Save time and hassle of trying out every outfit you
shortlist
Solves the online apparel shopper’s concern “will this
size fit me?’Trial out your favorite
Brands - wherever, whenever
Knowledge base of customer sizes and shapes
in the region
See side by side comparison of outfits that you have trialed
virtually
Makes online shopping of apparels more interesting and
involvingSee the latest designs and sizes
available while in store
Learn and analyse customer preferences
Get to see closer matches to your fit during subsequent visits
Find your fit across Brands irrespective of the individual
Brand size specifications
Trial with a simulated model or even with an image of yourself
from your phone.Better inventory planning and
new range launch
Find your size irrespective of different sizes for different
Brands
Comparison of different outfits in the same window
Scan a code of the dress you like while in the store and get the design to trial out on your mobile
device
Reduce returns, reduce direct and indirect costs, increase
profits
Recommendation engine to suggest accurate matches Increase customer loyalty
Reduce staff time in collecting and re arranging discarded
outfits at the store
Value Creation
Short Term
• More fulfilling shopping experience for the Online customer
• Make shopping fun and involving for the physical retail shopper
Medium Term
• Help Brands and retail establishments understand their customers better
• Build loyalty, reduce costs, increase profits
Long Term
• Create a knowledge base of body sizes, shapes and preferences of customers in a region/country
• BIG DATA –in knowledge and size; of Brands/Retailers/ Consumers for various analysis and decision making