virtual techdays india │ 22-24 november 2010 a walk in the cloud: a primer on the what, why and...

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virtual techdays INDIA 22-24 november 2010 A Walk In The Cloud: A Primer on the What, Why and How of Cloud Computing Jatin Sheth Services Partner Lead, Microsoft India

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virtual techdaysINDIA │ 22-24 november 2010

A Walk In The Cloud:A Primer on the What, Why and How of Cloud ComputingJatin Sheth │ Services Partner Lead, Microsoft India

What

Why

How

virtual techdaysINDIA │ 22-24 november 2010

S E S S I O N A G E N D A

What is Cloud Computing?SaaS

Opex

IaaSOn

Demand

Pvt Cloud Virtu

alizat

ion

Defining Cloud

“A standardized IT capabilitydelivered via Internet technologiesin a pay-per-use and self-service

way.”

“How To Message Cloud Offerings And Not Get Lost In The Fog”, Forrester Research, Inc., July 2009

Browser-based with minimal local compute; N-scale service

Highly transactional; dynamic scaling/flexing

Real-time

Granular metering; priced based on delivering ongoing “shared value”

SLA rests with ISV or hoster

Multi-tenant, built for a market, not a customer

For users this means…

IDC on The Cloud: (http://blogs.idc.com/ie/?p=189)

Location and Responsibility: Offsite, provided by third-party provider - “In the cloud” execution, location-agnostic

Access: Via the Internet to standards-based resources, with universal network access

Skills required: Minimal IT skills to “implement” - online, simplified specification of services and no lengthy implementation of on-premise systems

Provisioning: Automated provisioning, self-service requesting, near real-time deploymentPricing: Fine-grained, usage-based pricing capability (though some providers mask this granularity with long-term, fixed price agreements)

Infrastructure: Shared resources, configure vs. customize, with integrations and client-side optimization, often virtualized

What’s Different About Cloud

Complete outsourcing

Mainframe bureaus,ASP, TOS

IBM

Web-based services& SaaS

Consumer: Hotmail, Google, Expedia

Enterprise: SalesForce.co

m

History

“Rent-a-server”

IaaS

Amazon EC2

Commoditized virtual servers

“Just-right” PaaS

Windows Azure; Google App

Engine

All underlying HW and SW

Division of Labour Today

(On-Premises)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

You m

anag

e

Infrastructure

(as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Oth

er M

an

ages

You m

anag

e

Platform

(as a Service)

Oth

er M

an

ages

You m

anag

e

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Software

(as a Service)

Oth

er M

an

ages

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Types of Cloud Services

software as a service infrastructure as a service

platform as a service

consume it migrate to it

build on it

“SaaS” “PaaS” “IaaS”

Cloud Tenets

On-demand

Self service

Broad network access

Resource pooling

Rapid elasticity

Metered service

Source: The National Institute of Standards and Technology (NIST)

Agenda

What?

Why?Why Now?Why Me?

How?

Why Now?

All innovations become commodities

Electrical power

Internet is the grid

Software design and engineering

Macro economics

Mainframe Web CloudClient Server

IT Evolution

“By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets.”

“The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”

“A new delivery method is shaking the software industry’s foundations.”

“69% of Indian CIOs feel that it will be the most DISRUPTIVE TECHNOLOGY in the coming year”

Almost Across The Chasm …

The Cloud is Inevitable

Why Me?

Source: CFO Institute study of 27 Indian enterprise CFOs, Oct 2009

Why Me?

Source: CFO Institute study of 27 Indian enterprise CFOs, Oct 2009

“The fact that costs are reduced is simply a side effect.”

S. K. Joshi, Director Finance,Bharat Petroleum Corporation Ltd.

Agenda

What

Why

How

Evaluate Workload Patterns

Usage

Com

pu

te

Time

Average

Inactivity

Period

“On and Off “

Average UsageCom

pu

te

Time

“Growing Fast“

Com

pu

te

Time

“Unpredictable Bursting“

Average Usage

Com

pu

te

Time

Average Usage

“Predictable Bursting“

Migration Criteria Matrix

Now Maybe Wait

Business

Not mission critical

No regulatory exposure

Low impact content

Not mission critical Low regulatory

exposure Medium impact

content

Mission critical Regulatory

exposure High impact

content

Technical

Not cross-premises

Low monitoring needs

In-house app integration

Small database storage

Cross-premises Low monitoring

needs In-house app

integration Medium database

storage

Cross-premises High monitoring

needs Packaged app

integration Large database

storage

“Packaged”Application

“Home Built”Application

Pharma Example

Hosted “Home Built”

Hosted “Packaged”

“Home Built”using cloud

“Packaged”using cloud

“Software as a Service”

“Platform as a Service”

Clinical Trial

Molecule Research

HR System

Email

CRM

ERP

“Too costly to run this myself, but I’ve made too many customizations”

“Packaged”Application

“Home Built”Application

Pharma Example

Hosted “Home Built”

Hosted “Packaged”

“Home Built”using cloud

“Packaged”using cloud

“Software as a Service”

“Platform as a Service”

Clinical Trial

Molecule Research

HR System

Email

CRM

ERP

“CRM and Email are commodity services – They have no customizations, and it’s cheaper for someone else to run these”

“Packaged”Application

“Home Built”Application

Pharma Example

Hosted “Home Built”

Hosted “Packaged”

“Home Built”using cloud

“Packaged”using cloud

“Software as a Service”

“Platform as a Service”

Clinical Trial

Molecule Research

HR System

Email

CRM

ERP

“I can’t afford to maintain this old HR application written in VB – it’s driving me mad!”

“…but due to regulatory issues, I cannot store my HR data off-premise”

“Packaged”Application

“Home Built”Application

Pharma Example

Hosted “Home Built”

Hosted “Packaged”

“Home Built”using cloud

“Packaged”using cloud

“Software as a Service”

“Platform as a Service”

Clinical Trial

Molecule Research

Email

CRM

ERP

HR System

“I wish I had access to cheaper compute and storage when I need it”

“Packaged”Application

“Home Built”Application

Pharma Example

Hosted “Home Built”

Hosted “Packaged”

“Home Built”using cloud

“Packaged”using cloud

“Software as a Service”

“Platform as a Service”

Clinical Trial

Molecule Research

Email

CRM

ERP

HR System

“THIS is where I want to spend my IT resources – I’m going to focus on this application!”

What Do Customers Ask Us?

Is It Secure?

Should We Go ‘All In’ Or Hybrid?

How Will We Gain Productivity?

Will I Still Have Control?

Can You Help Us Comply With Government Regulations?

Will My Legacy Apps Still Work?

Recap: Benefits

NEW ECONOMICS

REDUCED MANAGEMENT

REDEFINING PRODUCTIVITY

Pay only for what you useLower and predictable costsShift from capex to opexAccelerate speed to value

No patching or maintenanceFaster deploymentRobust multi-layered securityReliability and fault-tolerance

Latest software for usersInternet collaboration Anywhere accessInstant self-provisioning

Data Centre of the Future:Windows Azure Appliance

“The most important lesson of our

history is that it is not the strongest of

the species that survives; nor is it the

most intelligent;

it is the one that is most adaptable to

change.”

– Charles Darwin