virtual showroom objectives - izmocars
TRANSCRIPT
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• Brief history of virtual reality
• Virtual reality technology of today including equipment
• Virtual reality vs. augmented reality
• Market segments for VR and content providers
• What makes good VR and where it’s heading
• What is the virtual showroom
• How VR is being used by auto manufacturers
• How VR is a great sales tool for automotive
• How VR can drive leads for car dealers
• Q&A
Virtual Showroom Objectives
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Let’s Clear the Air!What I’m not here to tell you
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Who is this guy?
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• VR is an immersive technology;
• The difference between ‘seems like I’m there’ to ‘I am there’
• Can be interactive
What is VR?
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• VR has been around a long time
• Start/Stop/Start/Stop
• Technology wasn’t powerful enough
• Limited to LBE gaming applications, high cost of entry
• Initial home based units planned by Atari/Sega, abandoned out of cost/performance
• Scientific research platforms limited success
Virtual Reality – False Start
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• Oculus revived VR as a viable technology
• Broad use for gaming, movies, R&D, social
• Facebook buys Oculus for $2b in 2014
Virtual Reality - Now
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Virtual Reality – Now
• Oculus Rift - $599
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Virtual Reality – Now
• GearVR - $99
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Virtual Reality – Now
• Google Cardboard - $15
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Virtual Reality – Now
• HTC Vive- $799
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Virtual Reality – Now
• PlaystationVR- $399
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Augmented Reality
– Huh?
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Do I have to put that on my head?
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VR for everyone!• Wider spread consumer adoption
• Expansion of adapters for phones
• Consumer cameras (both still and video) for 180/360 degree content (Kodak,
Nikon, Lucidcam)
• Game consoles (e.g. Playstation 4)
• Performance increases/price drops
• Content expansion: not just games, but movies and other non-gaming apps,
social media;
• Automotive is the next frontierspread
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VR Content Production
• VR content is produced from either CG, Video, or photo sources;
• Frame rate is key: anything less than 60fps is nauseating or discombobulating
• 3D is beneficial for truly immersive content
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If it’s VR, it must be good, right?• Immersive content
• Story or narrative driven
• Being able to view in 360 doesn’t =
compelling
• Taking a car and spinning it in 3D
doesn’t = compelling content.
What is the customer learning from
this?
• Application dependent• Specific applications lend
themselves better to 360
• Automotive interiors
• Moving around the vehicle
and seeing the full
capabilities
Production values – it’s very clear in VR when corners have been cut.
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What about Automotive?
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How car companies are using VR & AR
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• Training for salesman or repair staff
• Ice breaker for those that don’t want to speak to a salesman initially/kiosk replacement;
• Configuration tool (beyond just colors and options)
• Waiting room in service department/educational
• Commercials
• Airport or other locations for lead generation, i.e. remote showroom
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The Virtual Showroom
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Lead Generation
• VR can be an integral step to lead generation
• People are curious about new technology;
• Compelling immersive VR presentations of vehicles can spark further
interest in the actual vehicle;
• Show people more about a vehicle in less time than it takes to read a
website or brochure, but far more informative and demonstrative;
• Talk about HRV demo and why it reinforces this point;
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Content – How do I get it?
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Questions?
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Contact InfoFull Name: Brian Wiklem
Company: izmocars
Job Title: Director, CG & Video Production
Email: [email protected]
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