virtual revolution social media presentation
TRANSCRIPT
Social Media for your business!
JASMINE PHILLIPS
VIRTUAL REVOLUTION – 0414 840 077
Content
Overview of platforms and
number of users
Benefits of Social Media
Shareability
Where to find content
Social Media Tips
Social Media No No’s
YouTube
Buffer
Hootsuite
What next?
FREE Seminars
Exposure and drive traffic to websites
and your business
As a business, you have to stop
thinking about how you sell because
you don’t really sell anymore. Instead
you help buyers make a buying
decision.
You are educating, sharing, listening
and solving issues for your customers allowing them to make more informed
decisions.
Overview
Benefits of Social Media;
Improved social signals
(A Social Signal is a link from someone's social networking profile to your web page, which is a big factor for SEO)
Improved brand awareness
Word-of-mouth advertising
Increased customer loyalty and trust
Improved audience reach and influence –
Connect with your customers where they spend their time.
“Companies with
effective social media
strategies generate
20%-30% more inquiries
than their peers.” ~Sirious Decisions~
Shareability
Great posts affect the customer in such a way that they want to share with others. Highly shareable posts do at least one of the following:
GIVE: Offers, discounts, deals or contests that everyone can benefit from, not just one sub-group of your friends.
ADVISE: Tips, especially about problems that everyone encounters; for example, how to get a job or how to beat the flu.
WARN: Warnings about dangers that could affect anyone.
AMUSE: Funny pictures and quotes, as long as they’re not offensive to any group- it has to appeal to a general audience
INSPIRE: Inspirational quotes
AMAZE: Amazing pictures or facts
UNITE: A post that acts as a flag to carry and a way to brag to others about your membership in a group that’s doing pretty darned good, thank you very much.
Shareability
Businesses are learning
to show not tell.
44% of respondents are more likely to
engage with brands if they post pictures than
any other media. Photos get 7 x more likes
and 10 x more shares than links.
Where to find content?
Two ways:
Share content from others: Remember writing your essays for school and
having to be very careful to rewrite paragraphs so you don’t get caught
for plagiarising? Well the difference and beauty of social media is that
everyone is encouraging you to “steal” their content and share it on your
own pages.
Create own content: creatively educate people about your product or
service by using images, memes, infographics and quotes
Create your own memes – photo with text – PicMonkey
Content - stock photos – require small payment
Content – copyright free photos – FREE to use
1. Conduct an
image search
and reduce
your results to
images that
are free from
copyright
2. Pixabay – ask
for a donation
and for your
contribution of
stock photos
Content - Infographics
Create your own Infographics
Infographics are visual representations of information, data or knowledge
intended to present complex information quickly and clearly
Present statistics in an engaging way
90% of information that comes to the brain is visual
Explain a difficult concept
www.piktochart.com
Content – create your own quotes
There are a number of tools to create quotes from something you’ve read
online and even your own articles
Gives a little credibility to the words and is more visually appealing than plain words
in a post
www.quozio.com
www.quotegarden.com
Social Media Tips
Link your social media platforms to your website
Use the scheduling tools for each platform
Research how many posts per day is acceptable and the best times for posting ie:
Facebook –no more than 1 post a day and the best time and day for all social media
is Saturday and Sunday between 1-4pm
Search YouTube for tutorials on each platform
and learn the best ways to:
use it for FREE
how to set up advertising and target your demographic
use it to learn how to analyse the insights/statistics of visitors, likes, shares etc
Social media No No’s
Hands down these are the biggest no-no’s if you want your post to get
shared:
1. Talking about yourself
2. Being too edgy or offensive
3. Lie or accentuate the truth
4. Asking for likes or shares
5. Don’t use social media to vent your anger
6. Don’t be negative or put others down
7. Do not ignore negative comments or reviews about your business
Difference of a personal profile and a business page
Facebook advertising – very specific targeting of adverts
Facebook insights – analyse the traffic that converts from your FB ad to
your website – demographics
Ask yourself two questions before every Facebook interaction :
1. Does this help our brand’s likeability?
2. Is this interesting, engaging, useful content?
Facebook for business Help
Facebook - Covers
The cover photos for Facebook
give you a lot of real estate
(specifically 851 x 315 px)
to demonstrate visually what your
business is about. Create an inviting
Facebook cover and don’t be
afraid to change it periodically.
CoverCanvasCoverPhotoMagic
MyFBCovers
Photovisi.com
Getloupe.com
CollegeMix.com
Pinning your interest to a board
Visually engaging products/services iebeauty, food, recipes, travel, weddings
Fastest growing SM platform
Mostly female
More about marketing your brands personality and core values.
The content you pin should reflect the lifestyle that your target customers embrace.
YouTube
YouTube is a video-sharing website on which users can upload, share, and view videos
Run ongoing information about new products or services
Upload short “How to” tutorials positioning yourself as an expert in your industry
Use it for research for your own business – it is the 2nd largest search engine behind Google
Creating original video content improves your search engine optimisation
Huge potential to get your message in front of a wide audience
Video content is a powerful branding tool
Quite easy and inexpensive to produce
Buffer
Hootsuite
Hootsuite is a “Social Media
Management Tool”. It helps you
manage your many social network
channels in one place. You can
view streams from multiple networks
such as Facebook, Twitter and
Google+ and post updates or reply
directly.
What Next?
Consider the following questions for your business:
How much time can you commit to social media as a whole?
Are you B2B or B2C? Research which platform suits
Who is your target demographic (age, gender etc) and which social media platforms are they using?
How much technical skill do you have with computers and social media? Do you need to consider outsourcing to get the best from your social media strategy or can you manage it yourself?
How consistently can you post? It is better to do one platform really well than spread yourself too thinly.
Social Media Workshops - FREE
Vorian Agency – offering a series of FREE seminars throughout the year on many of these
platforms
Any questions?
Contact me
M: 0414 840 077
F: www.facebook.com/thevirtualrevolution
T: @virtualrvlution
W: www.virtualrevolution.com.au = COMING SOON