CURIOSITY

By Francis, Kyle, Ross, Matthew and Donnell

BACKGROUND SITUATION

Curiosity is to solve the problem of boring revision. Curiosity is fun, educational and stops boredom.

Who? Students

What? Students are studying for exams

When? Anytime

Where? anywhere

Why? To make revising fun whilst still educational.

PROBLEM

From my teams market research we found out that 95% of everyday students find revision for all subjects boring. We also, asked if an app like ours would be useful to their everyday life and we got 100% positive feedback.

Curiosity stops revision being boring and dull. Curiosity is fun, with games and quizzes. We have all subjects and all our services are very educational.

KEY INSIGHT STATEMENT

To make revision fun, the majority of people don’t find revising fun. However, our app does we have fun quizzes and pages of revision for each subject.

MINI ELEVATOR PITCH

My team, virtual reality is developing a mobile app curiosity to help students in school and college, to revise at their own pace and to make it fun whilst educational

at the same time.

My team Unknown are developing a mobile app (curiosity), to help students in schools and colleges with the boredom of revision. Our app is fun educational and lets them revise at there own pace. Our app will be widely available, and on offer for only £1.99 and most

app stores.

USER PROFILES

From our research we found out that 9 out of 10 people would use our app. 10 out of 10 said they would pay this for the app, at our reasonable price. Once again 10 out 10 said it would be very useful and that it is original. We also had a separate box for comments we had one comment we would like to share, ‘ I need to revise more, and I most certainly would with this app’.

COMPETITORS OR ALTERNATIVE SOLUTIONS THAT ALREADY EXIST IN THE MARKET

My team have spent long hours raking through other similar apps to see if they solve our dilemma, faults they have that we won’t and other options we can ad to our own app to make it better. A very small minority of apps have the solution to our problem, yet even the ones that do have their own major faults.

MVP USER STORIES AND FEATURE

CHOSEN

Teacher user story:

“ As a teacher I think the app curiosity is a fantastic idea, and I

always encourage students to independently revise at home.

Parent user story:

“As a parent I think its important for my daughter to have an access

to revision and extra help in all subjects. I never know what

websites to go on to. An app like this would really make my

daughters and my own life better.

FLOW OF APP

Show here what your MVP will look like in terms of flow and

if/ how you have already integrated any user feedback.

[FEASIBILITY]

[DATA, CONTENT, TECHNICAL]

Data Feasibility

Our app requires data for when you are not connected to wifi.

The user will need to use mobile data when on the move or not connected to a local wifi.

Technical Feasibility

Our solution is technically possible to build and within a matter of months.

A professional developer would most certainly be able to build it within a matter of months.

our app has been simplified rom moving away from the phones existing camera to our own, produced videos.

BUSINESS CASE

Our app does require payment of £1.99, which most

parents have said is a good price for such a needed app.

9/10 customers (from market research) said that they

would definitely pay or this app.

We didn’t have to change any part of our app to please

possible customers.

MARKETING STRATEGY

Outline the three core marketing activities you planned and

how you are going to reach your specific users in a

Hand out flyers

Posters

Word of mouth