EMERGING TECHNOLOGY IN ENTERPRISEKEY METRICS AND BUSINESS APPLICATIONS FOR

VIRTUAL, AUGMENTED AND MIXED REALITIES

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Whether you are a brand marketer, director of training, run a line of business, or head of HR, there are many ways you can deploy this technology

to generate substantial revenue, increase productivity, or improve safety. For a breakdown of WHAT these technologies are - visit our WEBSITE.

Extended Reality (XR), a platform that merges the rapidly expanding ecosystems of virtual and augmented reality, has the potential to redefine the way people interact with technology in ways we can’t even imagine.

CURRENT LARGEST INDUSTRY END-USERS (Q-4 2017: source VR Intelligence Superdata Report 2018.)

VIRTUAL REALITY

Other

Travel

Transportation

Manufacturing

AECD

Retail

Healthcare

Education

Education and healthcare win out as the fields with the most end users thanks to a high volume of academic institutions and hospitals harnessing the potential of VR.

Training and simulation win out as the most popular ways enterprise consum-ers utilize VR — no surprise considering the long-running use of VR in areas like military training. Product design and engineering is a distant second overall but are hugely important in fields like the auto industry. Carmakers like GM now rely on VR to create models of cars to prototype designs without needing to build a physical model.

Training &Simulation

Product Design & Engineering

Collaborative Working

Analysis(Data Visualization)

Marketing & Sales

Research Other

HOW INDUSTRY END-USERS CURRENTLY USE VIRTUAL REALITY

Virtual Tours

TYPES OF VIRTUAL REALITY

360° Video

Uses• Live events• Storytelling• Cinematic experiences• Trade shows• Real estate tours

Computer Generated (CG)

Uses• Gaming• Product launches• Trade shows• Product visualizations• Storytelling

Web VR

Uses• Rapid prototyping• Low resolution games and experiences• Barrier free (no downloads)

AUGMENTED REALITY

Virtual Reality is perfect for training where it is impractical to use real-life scenarios (Hazmat, Fire, Emergency). VR allows users to train in a fully immersive environment without having to recreate the space or equipment. Walmart is training employees on customer service; UPS is training drivers, mining companies are training employees on mine safety, crane manufacturers are using VR to train people on safe operation before they ever step into the cab.

Digitizing your training with VR also unlocks complete session recordings & training data. Completion rates, behavioral patterns, and even compliance metrics may be surfaced using analysis tools built for virtual reality.

Augmented Reality (AR) provides a live view of the real world, where digital elements are overlaid, or “augmented”, by computer-generated graphics, live, sound, haptics or GPS data. It can also provide a variety of news ways to interact with digital information within a user’s field of view - including voice control, head motion, hand gestures and touch (on smart glasses, a smartphone or tablet).

Many Augmented Reality smart glasses additionally provide on-board front-facing cameras that allow users to share what they see with with others in “see- what-I-see” video conference calls. AR has not been around quite as long as VR - note our information is based on projections as opposed to current data.

AR/VR is rapidly evolving from a curiosity, to an enterprise tool that can offer broad benefits. Ongoing improvements in performance and cost will inevitably broaden the applications of this technology. The time is right for senior executives, including enterprise strategists, operations leaders, product owners, and marketing heads, to map out how they might put this technology to use.

FORECAST DISTRIBUTION OF THE AUGMENTED REALITY MARKET

(2022: source Statistica:Technology and Telecommunications Forecast)

0 5 10 15 20 25 30 35

Military

Retail

Real estate

Entertainment

Live events

Engineering

Healthcare

Gaming

By 2022, it is predicted that the video games segment will represent 34 percent of the augmented and mixed reality software market, which is forecast to reach 80 billion U.S. dollars that year.

0 500 1000 1500 2000 2500 3000

Businesses now use AR technology to draw in new customers or provide a unique customer experience. IKEA is using AR technology to let shoppers “place” furniture in their home, and last year the University of Nebraska broke ground on a $119 million AR and VR training center for medical professionals. Meanwhile, in the entertainment and travel industries, a London bar offers augmented reality cocktails and an airport in Singapore will use AR technology to help speed up baggage processing. For sports fan, Apple and Major League Baseball plan to debut an AR baseball app this year. (Q-4 2017: source VR Intelligence Superdata Report 2018.)

Marketing Education Journalism Design & Modeling

Events Navigation Other

HOW INDUSTRY END-USERS CURRENTLY USE AUGMENTED REALITY

Manufacturing

TYPES OF AUGMENTED REALITY

Projection Based

Uses• Standardize processes, improve quality and increase productivity.• Placing projected objects in a space.• Project interactive elements to attract attendees.

Recognition Based

Uses• Translatations using Optical Character Recognition• Advertising to create engaging experiential campaignS• Creating 3D simulations of objects or architectures.

Location Based

Uses• Mapping directions, finding nearby businesses, and other location-centric mobile applications.• Gamifying surroundings.• Send push messages, coupons and promo- tions to customers.

They are three main types of Augmented Reality which differ in the way in which the content is integrated to the experience. All of them have variables that make them more or less suitable for each solution.

THE FUTURE OF AR/VR

Use cases like architectural design and client sales will still take advantage ofVR’s unmatched immersion. Meanwhile, fields with a strong consumer focus (e.g., retail, travel and leisure) will soon be in need of AR expertise. As smart-phone-based AR becomes more ubiquitous, retailers will want solutions that can enhance the consumer experience (e.g., virtually trying on clothing). (Q-4 2017: source VR Intelligence Superdata Report 2018.)

0 10 20 30 40 50 60 70 80

AR

VR

Other

Travel

Retail

Education

Transportation

Manufacturing

Healthcare

AEC & Design

INSIGHTS INTO INFINITE REALITIES

Th3rdEyeXR follows the trends in Virtual, Augmented & Mixed Realities, also known as “eXtended Realities” (XR) and applies them to mainstream corporate and business communities with purpose driven applications. We provide easy to understand content without all the industry tech talk. Visit Th3rdEyeXR.com to sign up for weekly Insights in your Inbox.

INSIGHTS INTO INFINITE REALITIES

PERCENTAGE

END USERS

PERCENTAGE

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