Virtual Holographic STEM Stationsfor K-12 students in the U.S.

The Problem

US educational system broken

Source: 2009 PISA Programme for the International Student Assessment

#19#2cumulative spending

per K-12 student

US educational system broken

Source: 2009 PISA Programme for the International Student Assessment

#25K-12 math proficiency

#19K-12 science proficiency

#2

The Market

The US Education Market

54.4M*K-12 students in the US

Over 135K K-12 Educational Institutions

The US Education Market

Combined K-1215K

9-1228K

K-892K

Post secondary4.3K

Source: US Census, Statistical abstract of the US 2012

Key Trends

n Digitalization of the classroomn Computers, graphing calculators, tablets,

data projectors, interactive whiteboards

n Opening of informationn Video lessons, digital books, open

courseware

n Disintermediationn Flipped classroom, realtime assessment,

self-paced learning, blended learning

n Budget crunch requires creative solutions to old problems

n Expectation that EdTech will play a significant role in solving the problem

Where to reach K-12 students

At School

• Private schools (34K)

• Charter schools (4.7K)

• Public schools (98.8K)

Outside Enrichment

• Extended day/enrichment programs

• Tech, science & children’s museums (700)

• Public libraries (16.5K)

At Home

• Home Schooled Students (1.5M)

• Private tutoring (~6K)

• Personal use

Today’s Solution(How Science Is Taught Today)

Science Curriculum

n Science curriculum at every grade level combines lectures, text books & lab work

n Elementary schools use pre-packaged science kits

n Aggregate expenditures for these science kits are huge

n Emerging National Science Standards the will guide curriculum in the future

$1.5B spent annually on K-8 science kits

Issues & Limitationsn Hands-on experiments are

challenging for teachers

n You typically get one shot at one experiment

n There are environmental, safety & animal welfare constraints

n Many science concepts are too abstract or too complex for science kits

n Video presentations of abstract concepts are passive

n Lab experiments do not adapt to a student’s learning needs

Our Proposed Solution

zSpace STEM Station (zSS)

An interactive, virtual holographic (3D) device which delivers engaging K-12 STEM curriculum

>> Builds on existing zSpace technology

Usage Cases

Since students are far removed from a physical lab and do much of their learning online, sciences

are tough subjects to teach.

Home School

Generalist teachers expected to teach all subjects and are

inadequately prepared to do a great job with science.

Elementary School High School Science

Lack of support for teachers to fully understand ways to teach

hard-to-teach concepts.

VisualizeComplex Concepts

Directly Interact with Real-world Simulations

Learn fromEmbedded Expertise

Real-time Assessment

VIRTUAL HOLOGRAPHIC

LEARNING PLATFORM

n Interactive 3D view of the concept

n View simulations from any angle

n Access more detail on request

n Clarify areas of simulation by selection

n Replaces passive videos

n Supports mastering the concepts

Observation Deck

n Perform highly realistic interactive, investigations

n Explore things not possible in the physical world

n Change variables within the same investigation

n Provides a greater range of activities for a concept

n Evolves or iterates based on the student progress

n Easier for non-science teachers

Experiment Central

n Embedded videos of real-world STEM professionals

n Explanations tied to selected concepts

n Videos tied to selected elements of a simulation

n Answers to FAQs by students

n Easier and more engaging than reading text

Scientist on Call

n Uses ongoing assessments to deliver personalized learning

n Formative assessment prompts students throughout observations and activities

n Summative assessment provides “end-of-unit” tests

n Instant teacher feedback

Whaddya Know

Observation Deck

Experiment Central

Scientist on Call

Waddya Know

VIRTUAL HOLOGRAPHIC

LEARNING PLATFORM

Broadening Accessibility

n Content and pedagogy developed for zSpace STEM Station can be modified, offering a simulated 3D experience via the web to reach a much broader audience

Product Ecosystem

zSpace Hardware Device

Chemistry

zSpace Software Platform

BiologyPhysical Science

Earth Science

Life Science Physics

Web Platform

Any Device

InfiniteZ

NewCo

Content Publishers

STEM Learning Platform

Pedagogical Impact/New Learning Environment

Students struggle to... zSS allows students to...

make sense of static two-dimensional materials

interactively experience phenomena in three dimensions

understand dynamic processes when they cannot see them

experience phenomena in a 4th dimension — time. Students will see processes move and change

in real time

Addresses Student Challenges

Practice zSS support directly

zSS support indirectly

Asking questions and defining problems ✓ ✓

Developing and using models ✓✓✓ ✓

Planning and carrying out investigations ✓ ✓

Analyzing and interpreting data ✓ ✓

Using mathematics and computational thinking ✓ ✓

Constructing explanations and designing solutions ✓

Engaging in argument from evidence ✓

Obtaining, evaluating, and communicating information ✓ ✓

Supports Emerging Standardsn Next Generation Science Standards call for students to develop

scientific practices beyond understanding scientific content

A Flexible Teaching Tooln zSS can be used to teach each level on the learning cycle:

Engagement Teachers use zSS to engage them to experience a phenomenon.

Exploration The 3-D interface allows students to manipulate objects and processes.

Explanation Students can use the 3-D models to create cause and effect connections.

Elaboration The platform will allow teachers to provide more examples in which students can experience phenomena.

Evaluation Assessment build into the platform allows both self and formal evaluation.

Promotes Higher Order Thinkingn Through the ability to manipulate, dissect, rotate, take apart

and put back together, students engage more fully with content

Business Model

Leveraged investment for schools

n Partially reduces schools’ reliance on expensive & messy science kits that can only be used once

n zSS labs can be shared by multiple classes; utilization likely very high

n Content platform will grow making hardware more valuable

Content Publishers

NewCo

InfiniteZ

Product Ecosystem

Designs and manufactures general purpose zSpace device for several markets

Markets and sells STEM Station, which includes access to online curriculum store for content

distribution

Use 3D holographic technology to develop and sell subject-specific STEM content/curriculum

Hardware - InfiniteZn InfiniteZ (existing for profit company) designs & manufactures

zSpace device and zSpace software platformn Initial estimated cost to produce: $900/unitn Price sold to NewCo: $1,071 (16% margin)

n 3D holographic technology is being developed for many uses, STEM education being just onen R&D spread over many product lines and customer channels n Greater economies of scale will drive down cost to produce,

increasing margin to zSpace and/or lowering cost to schools

n A new venture (NewCo) will market and sell device and serve as platform for content distribution (similar to Apple’s App Store)

n Multiple revenue sources:n Sale of devices to schools: $1,500/unit (40% retail mark-up on cost of

$1,071 = $429/unit margin)n Distribution platform of 3D holographic STEM content/curriculum for

use on zSpace devices: NewCo keeps 30% of content salesn Web-based distribution of lower-res content for common devices:

various possible monetization strategies/splits with content providersn Charge per download – priced at par with other content apps (30/70

split)n Freemium model – content for free plus content for pay (30/70 split)n Subscription model – monthly charge for unlimited access

(subscription fees less)n Ad-supported – free content served with advertisements (ad

revenues less license fee, royalty, or one time payment)

Learning Platform - NewCo

Content Providersn Existing or new content providers (largely for profit) will

modify and create STEM content/curriculum utilizing 3D holographic technologyn Distributed through NewCo platform: 70/30 retained by content

developern Web-based distribution of lower-resolution content for common

device: various possible monetization strategies/splits with distribution platform (NewCo)n Charge per download – 70/30 splitn Freemium model – 70/30 split on paid contentn Subscription model – license, royalty, or one time paymentn Ad-supported – license, royalty, or one time payment

Validating the Concept

Methodologyn A sample of same age grade-school children with similar

learning styles and backgrounds will be usedn This sample will be divided randomly into three groups

n A lesson topic will be chosen that is available in zSpace, Khan Academy and in a traditional classroom.n Group A will be taught through zSpace using the STEM stationn Group B will be taught through the Khan Academyn Group C will be taught in a traditional classroom

n To determine which of the three content delivery systems or strategies were most successful, an assessment measuring learning outcomes will be used

n The assessment will include questions that will test all six learning objectives of the Cognitive Domain in Bloom’s Taxonomy

Go-To-Market Strategy

Marketingn Join key education transformation movements

n Work with foundations to fund pilots in schools and extended day programs

n Work with private, charter and public schools to build zSS labs into their future budgets/plans

n Seed systems in highly visible tech, science and children’s museums

n Offer a consumer version of the device to familiesn For parents: an alternative to a tutorn For students: a much more engaging way to learn; maybe even fun

and addictive