virtual events for universities and employers
Post on 18-Oct-2014
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VIRTUAL EVENTS FOR UNIVERSITIES AND
EMPLOYERS
student & alumni engagement redefined
WHO IS BRAZEN AND WHO AM I?
1. Great content: Through our blog, Brazen Life, we’re a substantive thought leader in the careers space.
2. Powerful platform: We’re all about engagement and facilitating conversations that lead to enhanced brands, bigger pipelines and better hires.
Ashley HoffmanVice President
Marketing + Strategic Partnerships
WHY ARE YOU HERE? PROVIDING VALUE TO
STUDENTS AND ALUMNI IS ALL ABOUT
CREATING ENGAGEMENT
POLL: WHAT TOOL PRODUCES THE
HIGHEST ENGAGEMENT AMONG YOUR STUDENTS?
Career Fairs Student/Alumni Networking
OFFLINE EVENTS ARE A GREAT ENGAGEMENT TOOL, BUT THEY DON’T ALLOW YOU TO REACH EVERY STUDENT, THEY CAN BE EXPENSIVE, AND
THEY ARE NOT SCALABLE
Info SessionsLunch and Dinner Events
Multi-tasking is a way of life. Typing is better than handwriting.
And, your students and alumni are online...but you know this!
SO WHAT ABOUT ONLINE
ENGAGEMENT?
Web 1.0: Your Website!Great Content, But Static: Newsletter-type content.
Resources. Evergreen content.
SOCIAL MEDIA HAS HAD A SIGNIFICANT IMPACT ON UNIVERSITY RECRUITING AND STUDENT
ENGAGEMENT
BUT SOCIAL MEDIA CAN STILL BE A BROADCAST - ONE TO HUNDREDS, THOUSANDS, OR
MILLIONS. IT’S NOT THE TYPE OF CONVERSATION WE ALL KNOW IS MOST
VALUABLE: LIVE, AND ONE-TO-ONE.
Webinars and LinkedIn: Getting There
Some live conversation, but not one-to-one.Some one-to-one conversation, but not live.
But Live and One-To-One is How Students and Alumni Are Connecting
When They Want to Have a Conversation.
Facebook Chat. Gchat. Texting.
TRUE ENGAGEMENTCREATE AN ONLINE EXPERIENCE THAT ALLOWS
ALUMNI, STUDENTS AND EMPLOYERS TO ENGAGE ONE-ON-ONE IN AN EASY AND EFFICIENT WAY
Event
WE COMBINE THE INTIMACY OF LIVE-CHAT WITH THE
URGENCY OF A VIRTUAL EVENT
WE USE MATCHING TECHNOLOGY TO MANAGE SIMULTANEOUS ONE-ON-ONE CONVERSATIONS
IN ONE EVENT
Old School Ain’t So CoolSTUDENTS WANT A GENUINE EXPERIENCE THAT
MIRRORS FACEBOOK AND LINKEDIN, NOT SECOND LIFE. THEY ALSO DON’T WANT TO DROWN IN
GROUP CHATS.
UM, HOW DO I DO THAT?
We work with your school or
company to create a series
of virtual events based on your
engagement goals
Step 1
Attendees register via a customized RSVP form. You
choose what questions are asked
(graduation year, major, etc.) and decide how our system will use
those answers to create quality
connections
Step 2
Participants make themselves
available to connect with
other attendees and browse
event information
Step 3
When two attendees
are available, the platform
connects them in a
one-on-one chat.
Step 4
Resume can be viewed during chat
Each conversation
is timedKey participant information
is available during chat
Text-based conversations for
maximum efficiency
Penn State Alumni Association
After each chat, participants rate the conversation and take notes for easy follow-up
Step 5
Penn State Alumni Association
Participants use their dashboard
to track and follow up with
their connections -- just like swapping
business cards and taking notes,
but all online!
Step 6
Networking EventsConnect students with the best and
brightest alumni from your university, or get to know students in a more informal
setting. Students can find internships, jobs, introductions and mentorship opportunities
Virtual Career Fairs*Large scale or boutique virtual career fairs
can connect students in real-time with employers. A great compliment to your
existing in-person career fair engagement.
Resume ReviewStaff your event with career center
employees, alumni, student volunteers and outside experts. When students connect
with an expert they will have 5 to 15 minutes to ask questions and have their
resume critiqued in real-time
DevelopmentInvite your alumni to chat with staff,
students, other alumni and your development team from the comfort of their office or home. After the event,
follow up via phone or email
Post Webinar ChatSend students to a post-webinar chat
where they can connect with the webinar presenter and other attendees to discuss
and debate the topic of the day
Virtual MeetupsCompliment your in-person meet-ups that
are happening across the country with virtual meetups that allow alumni from
coast-to-coast, and even worldwide, to chat in real-time
Cross-Major CollaborationFacilitate exciting new projects through cross-major collaboration. For example
create new businesses by matching students in engineering with students in the business
school
Career CoachingStaff your event with professional career
coaches or accomplished alumni to answer student questions, and coach them on best practices in applying for jobs, interviewing,
and more
VIRTUAL EVENTS CAN BE USED FOR A VARIETY OF STUDENT AND ALUMNI ENGAGEMENT APPLICATIONS
Open House EventsStudents can connect directly with
employers at custom open house events that showcase the breadth of a company’s
career opportunities.
WHAT’S THE VALUE?
-Dissolve geographic boundaries - reach students anywhere
-Increase number of engagement opportunities
-Lower cost compared to in-person
-Brand enhancer
-Engage students and alumni early in the process
-Great metrics - all tracked and all already online
CASE STUDIES
- Students from dozens of schools across the country
- Recruited everyone from
interns to engineering grads
- Leveraged 10+ members of their
team
Raytheon
Value: Increase time “on campus.” Hire for all positions. Engage early. Leverage broader team and on-campus
relationships.
- Successful events once per
month
- Promote via LinkedIn Group
- Industry-based connections
GW
Value: Engage LinkedIn Group. Create connections across state and country lines. Alumni
from all years.
-100 Alumni-19 States
-7 Countries-Grad Years: 1963-2016!
- 25+ Employers
-300+ Students
- Employers hiring in PA
Penn State
Value: Niche career fair. Engage smaller employers. Create quality and targeted
connections.
Question for you:
HOW CAN WE HELP YOU?
Questions for us?
Student & Alumni Engagement Redefined
ContactAshley Hoffman
Ginny [email protected]
Stop by our booth at
NACE! #502