virtual event
DESCRIPTION
TRANSCRIPT
Tightening Budgets
Shrinking Resources
Increasing Overheads
Content Distribution Networking Green Marketing Increasing
Engagement Marketing ROI
changing market dynamics
A Virtual Event is a gathering of people sharing a common virtual environment on the web, rather than meeting in a physicallocation. Virtual Event provides a rich source of marketing data as every activity of a participant at Virtual Event can be tracked andevaluated. It helps create a virtual engagement index, which is a variable to measure interaction quantity and quality ofparticipants.
What is virtual event?
Immersive Environment Interactive Display Engaging Chats Webinars Social Networking Q&A
virtual event elements
Lobby
•Navigation panels to other areas of the show
Registration
•Capture relevant visitor data captured, before visitor is allowed to navigate
Exhibit Halls
•Offers tool to interact with exhibitor, booth staff•Offers relevant booth content
Auditorium
•Relevant and scheduled presentations•Interact with speakers
Resource Centre
•White papers and informative content in form of PPT, video, audio, etc.
Lounge
•Social network with others•Build new relationships
Entertainment Centre
•increase participation by introducing an element of FUN into each event
Utility section
•Increase participation by introducing utility features
virtual event features
Live
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Platform features
Virtual Trade Show
Virtual Job Fair
Virtual Education
Fair
Virtual Corporate
Event
Virtual Museum
we do trade shows Trade Promotion
Annual Trade meet
Industry Specific
Product specific
Association Promotion
Virtual Trade Show
Virtual Job Fair
Virtual Education
Fair
Virtual Corporate
Event
Virtual Museum
we do virtual job fair Vertical Job fair
Job-Sites Event
Recruitment Meet
Company Recruitment
drive
Virtual Trade Show
Virtual Job Fair
Virtual Education
Fair
Virtual Corporate
Event
Virtual Museum
we do virtual education fair Vertical
Education fair
Education Event
Higher Education
Meet
University Events
Virtual Trade Show
Virtual Job Fair
Virtual Education
Fair
Virtual Corporate
Event
Virtual Museum
Virtual product launches
Virtual Brand Event
Virtual induction
Event
Virtual corporate
booth
Virtual Annual Meet we do virtual corporate events
Virtual Trade Show
Virtual Job Fair
Virtual Education
Fair
Virtual Corporate
Event
Virtual Museum
we do virtual museum Virtual Art Exhibition
Virtual Handicraft Exhibition
Virtual artefacts
Show
Virtual Museum
consulting Pre Event
Consulting Branding Production Sponsorship Content Creation
Traffic Generation
Post Event Consulting
Virtual event
platform featuresLi
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Regi
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cms framework
Platform and Speakers
Communication Strategy Marketing Plan Registration Confirmations Follow-up
lead generation
SEO, SMM, ORM Blog, Forum Microsite Mobile Virtual events
lead management process
Understanding SEO Relevant Traffic Understanding Market Measurability
SEO
Communication Define message Blogging is must Build brands Measure SMM
SMM
Community Define message Engage community Mobile apps Gaming
mobile marketing
Generate Revenue
• Virtual events, like a physical tradeshow has virtual booth space in theexhibition hall to generate revenue.
• It offers multiple opportunities toplace banner ads in the main lobby, inthe exhibition halls and theauditorium.
• This excitement created by virtualevent might also help get last minutestall sales!
Extend life of exhibition
• While a physical event happens at asingle venue for 2-3 days, a virtualtrade event can be available forseveral months.
• Virtual exhibition can attract visitorsfrom other parts of the country andalso from across the globe.
• Many interested visitors, who wouldnot spend time and money to travelto the physical show, would certainlyspend time on their desktops to visitthe exhibition virtually.
Generate value and leads
• A Virtual Exhibition can be launched4-6 weeks before the physical eventto create online buzz about the eventto eventually attract more footfalls.
• Virtual events attract serious,targeted global visitors - boothowners can interact with themthrough chat, e-mail and business-card exchange , etc.
• It enhances the lead generationprocess of the exhibitors, providingthem additional, qualified leadsbeyond the physical show.
Engagement ROI
• Conduct more targeted events morefrequently and stay closer to youraudiences.
• Exhibitors can organise a semi-annualVirtual Trade Show to add to yourannual physical Trade Show.
• Virtual event is simple to organise, ata fraction of the cost. It provideeffective ROIs vis-a-vis physical event
advantage virtual trade
Interactive Medium
• Attract youth through a medium,they are most comfortable with
• An online Job Fair makes perfectsense for them and a great businesssense for the recruiting companies.
• HR people staffing the booth interactwith candidates via chat and e-mail.
Highly engaging
• The booth staff get access to theresume provided by the candidateand can discuss their questionsdirectly with the candidate.
• It is easy for candidates to meetmultiple companies, from thecomfort of their home, college orcyber-cafe.
Positive ROI
•Generate qualified leads and extendthe reach to candidates.•While a physical job fair happens at asingle venue for 2-3 days, a virtualevent can be available for severalmonths.•A Virtual Job Fair saves valuable HRstaff time and their travel costs.
Increased Reach
•It helps you to reach candidates acrossthe country and even offer access toreach global candidates.•It is possible to have frequent VirtualJob Fairs; like a weekly or fortnightly•It is also possible to conduct atargeted Live Virtual Job Fair, which iscertainly not possible as a physical jobfair.
advantage virtual job fair
Engage students
• Students are extremely comfortableinteracting online.
• The percentage of visitors to virtualevent would be much higher than aphysical event. Thus the leads wouldbe hotter and relatively easier toconvert.
Highly Interactive
• Institute representatives staffing thebooth interact with students or theirparents via chat, and e-mail toanswer questions about the courseand the institute.
• The representatives get access to thepreferred courses provided by thestudent and can discuss theirquestions directly with them.
Easy To Apply
• Each student provides summaryprofile about themselves – theirpreferred course, location, theirscores etc.
• It enables quick screening by theinstitutes.
• Exhibitors get access to reports thatlist which student posted query orinterest for which course.
Extend Reach
• A virtual event can be available forseveral months. They are mucheasier to organise and provideeffective ROIs.
• It saves valuable counsellor staff timeand their hotel & travel costs, as theywill be able to reach manygeographic areas, sitting in office orat home.
advantage virtual education fair
Your virtual event
•Readymade but customisable Web2.0platform for companies’ event. Theplatform can be customised inaccordance with your needs and brandguidelines. You can engage in eventslike: Brand promotion, Productlaunches, HR induction, Annual meet,Corporate Booth, etc.
Visitor
•Reach out to invited visitors fromacross the globe•Possibility of re-running same event 3-4 times a day to suit different timezones.•Organise events and contests toengage customers and get invaluablefeedback and ideas from customers.•Platform offers feature to track thecustomers activity, and gauge theirinterest area.
Greater ROI
•Virtual events saves the companyexecutive time and travel cost.•It generate more value and leads foryour partners, dealers, or associates byattracting targeted visitors.•The business associates or partners canbe provided booths, where they caninteract with the visitors through live-chat, e-mail and business-cardexchange.
Engagement
•Platform offers flexibility to conductmore targeted virtual events. it offersopportunity to stay closer to yourcustomers and partner .•Highly Interactive corporate eventprovide corporate with visitorinteraction facility in the events area,booth, auditorium area and also inLounge. All these places interactionhappens via chat and e-mail, besidesthrough surveys and contests.
advantage virtual corporate events
Educational tool
• A Virtual Museum tour can happenright in the classroom, to add interestto school curriculum as aneducational reinforcement andteaching supplement.
• Promotes global tourist trafficA virtual museum gives informationabout a country and its’ culture.
Visitor delight
• Visitors can explore at their own pace& leisure, from anywhere
• Visitors are not constrained by themuseum timings and can visit theselect items they want to cover, atanytime, from any part of the world.
• Additional information & referencescan be shared in virtual platformwhich can not be given in the virtualmuseum
Virtual Studio
• Display artefacts which cannot bedisplayed due to lack of space.
• Many a artefact, paintings,handicrafts, etc. which are consignedto stores, due to lack of physicalspace can be displayed in the virtualmuseum.
• Arrange virtual art exhibitions.
Culture Display
• Makes the country’s history & cultureaccessible to people abroad
• A virtual museum becomes thecountry’s global cultural ambassador,apprising visitors about the richcultural heritage.
advantage virtual museum
Braj Chaturvedi I [email protected] I +91 9958166889 I adverteaze.com