virtual dslr marketing plan
TRANSCRIPT
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Virtual DSLRExperience the real-time DSLR
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Executive Summary• Very few apps provide the real-time experience of using a DSLR on smart phone.
•VIRTUAL DSLR serves the purpose and gives the ultimate tutorial guide for beginners.
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COMPETITORS• DSLR HD CAMERA and DSLR CAMERA PRO are the two most successful apps running now.
•VIRTUAL DSLR dominates them in the real-time GUI and the user friendly tutorial guide.
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SWOT Analysis:STRENGTH Less Compet
ition and
user-friendly
GUI
WEAKNESS High technica
l requirements
THREAT
Failure of
proper GUI
OPPORTUNITIES
Increased no. of
photography
enthusiasts and lack of
trainers.
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• To have no. of downloads 25,000 by the first year. To link-up with various photography clubs from colleges and private clubs to organize events.
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•Target customers are the photography enthusiasts.
•Youth and the college students are getting more passionate towards photography.
•So getting to them, will give the right platform for success.
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COLLABORATORS•As the target market is college students, collaborations with various photography clubs in colleges is to be done.
•Apart from these, regional clubs cover the other target segments.
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•BRAND : VIRTUAL DSLR is the name and the motto is to provide real-time DSLR conditions.
•PRICE : It is available for free to all the users.
•INCENTIVES : User-friendly GUI and tutorials that can be easily understood by beginners.
•COMMUNICATION : The publicity of app is done through social media and through the partners in the form of various clubs.
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IMPLEMENTATION
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Infrastructure:• Web development team
• Marketing team
• Advertising team
• Consulting team
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WORKING• Web development team will create the
user-friendly GUI and easy access to tutorials.
• Marketing team will make collaborations with various clubs.
• Advertising team will market the app in social media and conduct events in colleges for publicizing.
• Consulting team will take care of feedback and customers usage problems.
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SUMMARY• Executive summary• Situation analysis• Goal• Strategy• Tactics• Implementation
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Under the guidance of: PROF. SAMEER MATHUR I IM LUCKNOW.
Presented by :DINESH REDDY CHUDIVNIT NAGPUR.
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