Virtual Business Sports

Sponsorships

Sponsorship

The promotion of a company in association with a property

Why Sponsor Sports Teams?

Companies sponsor sports teams as a form of advertising.

How are sponsors promoted?

Usually through signage at or around the stadium or venue. They may also

be recognized in other team promotions

Types of Stadium Sponsorships

• Naming rights

• Scoreboard signage

• Ticket booth signage

• Field signage

*Sponsorships range in cost depending on size and exposure of the signage

Local & National Sponsorships

Small signage may appeal to smaller local businesses, while stadium

naming rights may appeal to a large national corporation

Negotiations

Teams will negotiate acceptable offers for sponsorships with local and

national companies

Contract Terms

Legal specifics of an agreement between two parties including

payments and length of the contract

Sponsorships Terms

• Sponsor: Organizations, firms, or individuals that give teams money in exchange for advertising rights on stadium signage and naming rights

• Signage: Collective use of signs, symbols, or designs in designated areas of a stadium or venue

• Naming Rights: Exclusive right of a sponsor to have its name and logo on a stadium or venue

• Negotiation: The act of discussing an issue between two or more parties with competing interests in order to reach an agreement.