virginia public access project
Post on 21-Oct-2014
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DESCRIPTION
This is a project I work on for the 2009 VCU Create-A-Thon on CampusTRANSCRIPT
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VPAP.ORGVIRAL CAMPAIGN
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Problem
-Create viral message to drivetraffic to VPAP.org and raiseNPO recognition.
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How can we relate campaign financingto the more common person? What wouldmake them care more than they already do?
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We can show the scale of different donationsby equating donations to possible purchasesthat candidates could make.
Create more than a message, create an experience.
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-Viral mini site. -Non-traditional outdoor signage.-Social Network / Ad Placement.
3 Step Plan
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followyourmoney.org
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How To Implement
-Release Viral URL to web sites,web logs, news and information sites
-facebook-rvablog-times dispatch-washington post-richmond business sense-digg.com
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How To Implement
Step 2 - Ad Implementation
-Non-traditional print campaign.
-Create physical representation of ‘transparency.’
-Target high traffic areas in Richmond and Washington D.C.
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How To Implement
Step 2 - Ad Implementation
Ad banners on websites
-Facebook-Times Dispatch-Washington Post-The Onion
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How To Implement
Step 3 - Maintain
Utilize existing social networks to maintain contact.
-Facebook friend request add/approval-Facebook bulletins, messages, status-Twitter feed
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What next?
Measure and Plan
Attaching analytics to the site will give VPAP.org the ability to measure all kinds of information that can be useful for future development.
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The End.Thank you so much.