virgin airlines pdf

8/22/2019 Virgin Airlines PDF

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UNDERSTANDING AVIATION

AnbalaganAbang Shafiz

Kavvin Kumar

William



VIRGIN ATLANTIC AIRWAYS



M AN BEHIND IT??



BIOGRAPHY

Sir Richard Charles Nicholas

Branson

-born on July 18, 1950

-dropped out school at age 16 (dyslexia )

-father, Edward James

Branson(Barrister )

-mother, Eve Branson (flight attendant)

-His entrepreneurial projects started inthe music industry as Virgin Records

-Founder of Virgin Group holds more

than 400 companies, including Virgin

Atlantic,Virgin America &Virgin

Australia

-recently Virgin Galactic, a space-tourism company.



HISTORY OF VIRGIN ATLANTIC

Virgin Atlantic Airways, one of the world‟s leading

long-haul airlines, was founded in 1984.

Now based at London‟s Gatwick and Heathrow

airports and Manchester airport, it operates long

haul services to thirty destinations world-wide as far

apart as Las Vegas and Shanghai

Virgin Atlantic's head office, known as The Office at

Business Quarter of Crawley near Gatwick

http://en.wikipedia.org/wiki/Crawley

http://en.wikipedia.org/wiki/Crawley



Virgin Atlantic is the quintessential Virgin story. It

has every ingredient: the small newcomer taking on

the giant and complacent establishment, the

people‟s champion introducing better service and

lower costs for passengers with a reputation for quality and innovative product development.

The airline‟s aim was simple: “To p rovide the

highest quali ty innovative service at excel lent

value for money for al l classes of air travel lers ”.



SHARE HOLDERS

Shareholders including

Virgin Group(51%) and

Singapore Airlines (49%)

On 20 December 1999 Richard Branson signed anagreement to sell a 49% stake Atlantic to Singapore

Airlines

The cost of the transaction to Singapore Airlines

was £600.25 million included a capital injection of £49 million

Virgin Atlantic valued at a minimum of £1.225billion

once deal was finalised in early 2000



ALLIANCE WITH DELTA AIR LINES

On 11th December 2012, announced that Delta will

acquire a 49% stake in Virgin Atlantic from

Singapore Airlines.



M AIN HUB AT

In January 1991, the UK opened

Heathrow Airport to Virgin



SECONDARY HUB GATWICK AIRPORT



RIVALRY WITH BRITISH AIRWAYS

Virgin Atlantic has been a rival of British Airways

since its inception

British Airways had been the only airline from the

United Kingdom serving long-haul routes n the late

1980s



Peak-time London Heathrow/JFK flight at full capacity

B747 aircraft with configurations described on p. 6 of case

VIRGIN ATLANTIC A IRWAYS9 (VAA)

Upper Class: 50 seats at $1,195 = $ 59,750 47%Mid Class: 38 seats at $473 = $ 17,974 14%Economy: 271 seats at $185 = $ 50,135 39%Total Revenues = $127,859 100%

BRITISH A IRWAYS (BA )

First Class: 18 seats at $1,935 = $ 34,830 15%Club World: 70 seats at $1,061 = $ 74,270 32%World Traveler: 282 seats at $445 = $125,490 53%Total Revenues = $234,590 100%

COMPARATIVE FLIGHT R EVENUES

FOR VAAAND BA



SLOGAN



CABIN CREW



PILOT AND CO-PILOT



STEWARDESS



PRODUCT:SERVICES

CABIN CATEGORIES

Virgin Atlantic offers three classes of travel –

Upper class,(First Class)

Premium Economy (Business Class)

Economyall with award-winning inflight entertainment.



ECONOMY CLASS



BUSINESS CLASS



FIRST CLASS



INTERNATIONAL ROUTES



Now based at London‟s Heathrow and Gatwick airports and

Manchester, it operates long haul services from Heathrow to NewYork (Newark and JFK), Los Angeles, San Francisco, Washington,

Boston, Miami, Chicago, Tokyo, Hong Kong, Johannesburg, Cape

Town, Nairobi, Shanghai, Delhi, Mumbai, Lagos, Mauritius, Sydney

and Dubai. Virgin also operates services from Gatwick to Orlando,

Barbados, St Lucia, Antigua, Las Vegas, Grenada, Tobago, Cuba,Montego Bay and Kingston. Virgin Atlantic also operates a service

from Manchester to Orlando, Barbados and St Lucia.

Virgin Atlantic‟s thirty routes worldwide are broken down as follows:

10 routes to the US

6 Asia Pacif ic rou tes 4 Afr ic an routes

1 Ind ian Ocean ro ute

1 route to the Middle East

8 Caribbean dest in at ion s

DESTINATIONS



VIRGIN ATLANTIC FLEET MATRIX



AIRCRAFT OWNED & NEW ORDER‟S

Virgin Atlantic currently has a fleet of 38 aircraft,

which includes

Thirteen Boeing 747s and

Six Airbus 340-300s and Nineteen Airbus A340-600s.

in March 2007 the order of 15 of the Boeing 787-9

Dreamliners

The order will see Virgin Atlantic take delivery of itsnew planes between 2011 and 2014.

The airline also has six A380 aircraft on order until

2013.



TYPE OF AIRCRAFT

AirBus A320-200

AirBus A330-300



BOEING 747



A IRBUS 340-300S



A IRBUS A340-600S



AIRBUS A380



787-9 DREAMLINERS



ACCIDENTS & INCIDENTS

Gatwick Emergency Landing

The Virgin plane after it had to emergency land and

evacuate due to a 'technical fault„ .

15 passenger been Hospitalised



On 5 November 1997

Airbus A340-300 (G-VSKY) failed, the aircraft made an

emergency landing at London Heathrow Airport

The aircraft sustained major damage to the undersidesof engines 1, 2 and 4 which made contact with the

runway surface during landing

The runway surface was also damaged and several

runway lights were broken as

the right main landing gear wheels broke up during thedeceleration

The aircraft was evacuated safely, with two crew

members and five passengers sustaining minor injuries

http://en.wikipedia.org/wiki/Airbus_A340-300






On 8 February 2005

Airbus A340-600 aircraft (G-VATL) en route from

Hong Kong to Heathrow

fuel control computer system caused a loss of automatic fuel transfer between tanks

diverted to Amsterdam and landed safely

The interim accident report made four safety

recommendations addressed to the primarycertification bodies for large transport category

aircraft (EASA and the FAA), advising on the need

for a low fuel warning system for large aircraft.







SPACE PASSENGER AIRLINES



WHITE KNIGHT TWO



SPACESHIP TWO

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