Viral Marketing

Matthew Inman, The OatmealPresented at SXSW on March 13th ‘11

with

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• Started as a night/weekend job

• Took it from concept to launch in 66.5 hours

• Within 6 months: 100,000 registered users.

Acquired by a competitor

• Within 1 year: 40 million page views a month,

over 1 million registered users.

• One of the largest free dating sites in the US.

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So what was the problem?Having a boss = bad

SEO = sorta bad

TEN BUTTCRAPTONS OF PEOPLE!

Animals, Grammar, Manboobs, OH MY!

Pigs are amazing!

Grammar

Literally

Caffeine

Food

Juicy FruitIt’s gonna move ya!

Keep it short withLots o’ visuals

Truth!

Quick, take a photo!

The Horror

Round bloated baby people

Website header does not equal

place to put a giant photo of your head

Social news sites

Title things well

Pay attention(especially to Natalie)

Gripey gripes

Make fun of someone!

THE END!

theoatmeal.com/book

Flickr photos by Liang Shiliang-shi.com