viral marketing research
DESCRIPTION
in our teaser trailer, we are concentrating on viral marketing to make audiences aware of our film. Here is some research on Viral Marketing.TRANSCRIPT
SNAKES ON A PLANE
HistoryProduced by New Line CinemaDirected by David R Ellis Release Date August 18, 2006Budget of $33 millionGross Profit of $62 millionMore than 450 snakes used filming
Viral MarketingSnakes on a Plane became a cult hit although
many thought it was awful. Viral aspects are, the Internet spreading news of its dreadfulness, but only served to drive more fans to watch it; to watch the full length of the film in joke. Resulting in the film being a hit.
Screenwriter Josh Friedman used his popular blog to big up the film and create hype about it. Claiming “It’s the Everlasting Gobstopper of movie titles!”
Snakes on a PhoneThe production company used the mobile
music company Mixxer, to create an internet site enabling users to download and share ringtones, videoclips, screensavers and user-generated content for free.
Sounds on a PlaneOn the 15 August 2006 a audio soundtrack
was released following the film. Single "Snakes on a Plane (Bring It)" peaked at the 32nd position of Billboard's Hot Modern Rock Tracks in 2006
Celebrities on a PlaneSnakes on a Plane starred established actor
Samuel L Jackson. He already had a fan base following the success of films such as Jurassic Park, Die Hard with a Vengeance and Unbreakable. He has been in acting since 1972 and has played a role in many films.
New Line Cinema New Line Cinema, often simply known as
New Line, is one of the major American film studios. It was founded in 1967 by Robert Shaye and Michael Lynne as a film distributor, later becoming an independent film studio. It became a subsidiary of Time Warner in 1996 and was merged with larger sister studio Warner Bros. in 2008.
Snakes on a TrainSnakes on a Plane lead to hundreds of
YouTube spin-offs, such as trailers for the film, adaptations of that film and mock websites.
Snakes on a Train was a spoof film that was made using the same concepts, snakes in a claustrophobic environment on a fast mode of transport.
SynergyA spoof of the film also create clothing that is
related the the spoof ‘Steaks on a Plane’
New Line CinemaThe production company teamed up with the
social networking site TagWorld and the phone company VariTalk, which specialises in cell phone viral marketing. The companies developed a marketing product that allows people to create cell phone messages using Samuel L. Jackson’s voice to alert each other to the movie.
Famous Quote.."I want these motherf***ing snakes off the motherf***ing plane!“
Famously associated with the film.
Midnight..Our film will take ideas from Snakes on a
Plane as the Viral Marketing in this film was very successful.
We will approach mobile phone companies and try to set up a fake phone call system, this will attempt to scare people
We will also create a social networking profile for our main character; Sarah Bassett. This will make the audience believe that what has happened it real, and Sarah is a real person.
Midnight..We will also make the website mimic a real
chat room, and relate it to the film so that if someone was to go on to the website they would get clues about the film.
We will use a quote in the film which we will also use in Viral Marketing so that people associate the quote with the film, ‘Just because you can’t see them, doesn’t mean they aren’t there.’