How to Create Viral

Content

The 6 Emotions of Viral Content

According to the Wharton School of Business, there are 6 “emotional triggers” that are commonly associated with viral content.

Awe

Anger

Fear

Joy

Lust

Surprise

The 6 Emotions of Viral Content

#1 Awe: Content that evokes a sense of “awe” includes uplifting stories, remarkable events, or exhaustive educational content on a singular subject or topic.

The 6 Emotions of Viral Content

#2 Anger: Content that evokes “anger” makes people want to raise their voice in outrage. When content hits a nerve on someone’s opinion, anger has successfully been evoked.

The 6 Emotions of Viral Content

#3 Fear: Content that evokes “fear” is the kind of content that keeps people up at night with anxiety. This content should make people feel like they’re missing out on something.

The 6 Emotions of Viral Content

#4 Joy: Content that evokes “joy” is the kind of content that uplifts people and gives them hope or motivation. This sort of content often contains an inspiring story.

The 6 Emotions of Viral Content

#4 Joy: Content that evokes “joy” is the kind of content that uplifts people and gives them hope or motivation. This sort of content often contains an inspiring story.

The 6 Emotions of Viral Content

#5 Lust: Content that evokes “lust” is simply content that makes people desire something. The lust doesn’t have to be sexual in nature, it could mean a desire for wealth, health, etc

The 6 Emotions of Viral Content

#6 Surprise: Content that evokes “surprise” can also be described as secret content. It reveals something previously uncommonly known, or goes against common knowledge.

3 More Key Takeaways

The research study also mentions 3 more important takeaways relating to what makes content go viral.

#1 — Positive vs. Negative

The study noted that positive content was far more likely to go viral than negative content.

#2 — Emotional Arousal

The study noted that content that evoked high arousal emotions (positive or negative) was more likely to go viral.

#3 — Practically Useful

The study noted that content that was practically useful was the most likely to go viral.

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