VIRAL MARKETING

PRESENTED BY-

DEVESH VERMA

Viral Marketing ConceptsDefinitionViral marketing is defined as “marketing techniques that seek to exploit pre-

existing social networks to produce exponential increases in brand awareness, through processes similar to the spread of an epidemic”

MeaningViral marketing refer to marketing techniques that use pre-existing social

networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses.

TRADITIONAL V/S MODERN MARKETING:-Traditional Concepts:-In traditional marketing, more importance is given on selling the product.

They start with production and marketing is done while selling and promoting the product to attain sales at profit. In this technique, the existing products are imposed on the market through aggressive selling and promotional pressures.

Modern Concepts:-Modern Marketing: Its main motive is customer satisfaction that is

building a relationship with MIS customer and is achieved through an integrated, corporate wide set of marketing activities. This technique understands the needs and desires of the customer and product is designed accordingly.

Difference between Traditional and Modern Concept

Traditional Concept Modern Concept

1. Focus is on product only

2. Objective is profit maximization

3. Short-term oriented4. Less promotional activities

5. Narrow concept

1. Focus is on customers’ needs and wants

2. Objective is customer satisfaction and customer delight

3. Long term oriented4. Sustained promotional

activities5. Border concept

Techniques of viral marketing:-• BUZZ MARKETING:-

It is the interaction of consumers and users of a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.

Marketing buzz originally referred to oral communication but in the age of social media such as Facebook and Twitter are now the dominant communication channels for marketing buzz.

• WORD OF MOUTH MARKETING:-Word-of-mouth marketing is a term used in the marketing and

advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services.

Word-of-mouth promotion is highly valued by advertisers. It is believed that this form of communication has valuable source credibility Also people tend to believe people who they know. In order to promote and manage word-of-mouth communications.

ADVANTAGES AND DISADVANTAGES OF VIRAL MARKETING

ADVANTAGES:-• High credibility• Low cost• Great reach• High efficiency

DISADVANTAGES:-• Association with unknown groups• Not all products or services are viral• Once unleashed are not controllable• Limited size of information

SOME EXAMPLE OF VIRAL MARKETING:-

THANK YOU…!!!