viral growth – presentation at european innovation academy 2015
TRANSCRIPT
- 1. VIRAL GROWTH Nice, July 20, 2015 Andreas Ehn Twitter: @ehn
- 2. Sign up Share
- 3. Sign up Share See Desire to share
- 4. Sign up Share See Desire to share On-ramp
- 5. Sign up Share See Desire to share On-ramp Branching factor
- 6. Given that I get a new customer today, how many new customers will they bring in over the next p days? Viral factor K = IC Cycle time p
- 7. K = 0.5 1 + 0.5 + 0.25 + 0.125 + = 2 { p
- 8. K = 1.1 1 + 1.1 + 1.21 + 1.331 + =
- 9. U(t) =U(0) K t p +1 1 K 1 K = I C
- 10. 0 5 10 15 20 0 50 100 150 200 K = 1.2 K = 1.1 K = 0.5
- 11. 0 5 10 15 20 0 100 200 300 400 500 p = 0.5 p = 1 p = 2
- 12. Maximize viral factor K = IC Maximize no of invites I Maximize conversion rate C Minimize cycle time p
- 13. Win win win
- 14. Sign up to redeem Give gift card Receive gift card See birthday
- 15. Sign up to redeem Give gift card Receive gift card (expires in 30 days) See birthday Featured by retailers Every day is someones birthday
- 16. Have content/product people want to share Make it easy to invite a lot of friends Make it easy and desirable to act on invites Make it easy and fast to sign up and start inviting more users Measure everything, iterate fast
- 17. THANK YOU Andreas Ehn Twitter: @ehn