viparis private company uniquely centred on venue management created in 2008, fusion of 2...
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Viparis
Private company uniquely centred on venue managementCreated in 2008, fusion of 2 competitors
Objectives: •A stronger position in the destination•Optimization of calendars in order to capture more international events•More investments to improve and enlarge venues
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Viparis today
• 10 venues, one company• 630 000 sqm • 330 exhibitions, 150 congresses,
over 600 corporate events per year
• 11 million visitors per year
• Centralized sales & marketing and support departments
• Operations departments decentralized
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Group’s choice is to remain attached to a single destination: Paris
•We manage 90% of the sqm in the Paris region
•Strong local market:150 congresses, 120 of which are French regular clients330 exhibitions, 300 of which are French regular clients
•Paris has a strong international appeal
Strategy: destination Paris
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• Need to develop services to reinforce this attractiveness
• Communication strategy towards the general public
• Venues become a part of city life: Electric, shopping centers, etc.
Strategy: destination Paris
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• Calendar management and optimization• Package proposals (room construction,
etc.) to present a full solution to the client. Venues are now less specialized
• New sources of revenue (ex.Cirque Bouglione)
• New business models (free rental = risk sharing)
Sales strategy
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Creation of new exhibitions•Starter guide•Welcome discount•Late option deadline•Booster pack•Package offer: « low cost » show
Allowing our leaders to grow•Calendar management
International trade shows•Bidding for itinerant shows
Sales strategy: exhibitions
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Bidding for national itinerant congresses
Continue to develop international congresses•Local network•Non-medical events in exhibition venues•Package proposals•Calendar management•Welcome pack
Sales strategy: congresses
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•Package proposals•New markets: sports events, entertainment, cultural events and exhibitions•Bidding for itinerant events
Sales strategy: corporate
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ORGANIZERS
Objectives•Help existing events grow and become leaders•help them to face economic uncertainty• capture new events and more international events
Strategy for 3 types of client
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Objectives•Help the organizer to increase number of exhibitors•help the exhibitors to achieve their ROI objectives•Help to retain new exhibitors
Services: mobile apps with geolocalization, first-time exhibitor guide, multilingual exhibitor department staff and online order website, e-parking, standtag by Viparis, signage kits, streaming services, etc.
Exhibitors
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Objectives •Help the organizer to increase numbers of visitors and improve visitor time, •create an image of the venues as leisure destinations
Services for delegates: Welcome pack, Mobile apps with geolocalization, shopping guide
Services for visitors: Facebook page, website, mobile apps, newsletter, paper calendar, partnerships with metro and local magazines, games
Delegates and visitors