Vine App Case Study

Source: http://mashable.com/2013/01/25/twitter-vine-brands/

• VineApp – mobile service that allows users to capture and share 6 second video clips.

• Acquired by Twitter & launched on Jan. 28

• Seen as the first realistic solution for social video sharing

• Most discussed content platform at the moment

75+ Retweets69 Favorites11 Replies

Dominating the Brand Conversation

In 5 days:•+605K total impressions•31K paid impressions; 695 paid clicks• - Targeted towards digital media/tech enthusiasts•$500 promoted post•“First brand to promote video content on Twitter”

According to Industry Experts“A brilliant brand move.”

“Red Vines wins!”

“Great to see brands experimenting with Vine, fitting to see Red Vines in the mix.”

“A very cool use of Vine!”

“Great quick brand response tonew market opportunity.”

Source: http://mashable.com/2013/01/25/twitter-vine-brands/http://adage.com/article/digital/vine-excitement-skepticism-ad-world/239422/http://www.adweek.com/news/advertising-branding/twitter-vine-took-5-minutes-make-cpg-146818

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