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Page 1: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech

Vincenzo DifronzoProduct Sales Manager

Page 2: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech

ARM vs X86ARM vs X86

Platform ARM X86

Embedded Market Share

20% 80%

Product Cost Low High

Power Consumption Low High

Thermal Solution Optional Mandatory

Performance Mid/High High

SoC Dimension Small Mid/Large

Longevity Support >7 years avg. 5 years

OS Support Linux/Ubuntu/QNX/Android/Windows…etc

Linux/Windows

Page 3: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech

Why should I take this RISC?Why should I take this RISC?

Wide Temp. Supported

Sufficient Performance

Low Cost

Low Power

Page 4: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech

Global Forecast by form factorGlobal Forecast by form factor

Page 5: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech

EMEA Outlook by form factorEMEA Outlook by form factor

Page 6: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech
Page 7: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech

Advantech RISC BoardAdvantech RISC Board

• Price efficient

• Expertise spec for vertical market

• Low Power consumption

Hardware

• Advanced middleware/ APIs (SUSI)

Software

• Linux & Android BSP

• Demo image with GUI interface

Page 8: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech

Target applicationsTarget applications

Kiosk

PIS

Medical Remote Diagnostic Terminal

Vending Machine, Enterprise and SMB Digital DigitalSignage

Page 9: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech

Advantech “Off the Shelf” RSB-4410 Advantech “Off the Shelf” RSB-4410

RSB-4410

Hardware

Embedded OS

MiddlewareLinux Signage API Advanced

middleware

Linux BSP Android BSP WEC2013 BSP

Features at the glance:

Standard 3.5” form factor, very common in the marketplace

Standard Peripherals

Wide range of OS supportedwith BSP and pre-installed img

Mechanical replacement of existing board in the market

Rich accessories:

mini-PCIe modules (3G, WiFi)

LCD and cables

Power

Storage

Customized chassis

Page 10: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech

Product specificationsProduct specificationsRSB-4410 Series

SoC Freescale i.MX 6 Cortex A9 Solo/Dual core

MemoryDDR3 1GBeMMC 4GB

DisplayVGA, HDMI support 1920x1080LVDS supports WXGA

Audio 1 stereo w/ RCA

USB 2.0 1 port Type A, 2 port USB 2.0 Pin header

Storage 1 SD slot

Ethernet 1 GbE

Serial port 1 RS232 port, 2 2-wires UART Pin header

IR 1 pin header

Temperature 0 ~ 60 ℃ / -20~80℃

consumption 2.3 W

Dimension 146 x 102 mm

Page 11: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech

Advantech 360° SupportAdvantech 360° Support

Page 12: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech

Enabling IoT and Smart CityEnabling IoT and Smart City

Cloud Services

IoT Solutions

Network Communications

Page 13: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech
Page 14: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech

ARM Module 3.5” SBC Box products

Customer ApplicationsCustomer Applications

Standardization Exact I/O & Functions

Ecosystem partnersEcosystem partners

Page 15: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech

Advantech RSB-4410Emutex Ubiworx certifiedAdvantech RSB-4410Emutex Ubiworx certified

Provides M2M and IoT capabilities for Device Manufacturers via a proven Software Sensor Gateway Platform

Performs local analytics and facilitates local control

Analyzes data, publishes information to the cloud

Provides comprehensive logging and auditing

Allows web based configuration and control of devices

– View live data for each sensor.

– View historical data graph

for each sensor.

– Select which devices are connected.

– Manually turn on/off devices.

– Set threshold levels.

– Trigger actions,

activate relay switches

– Send alarm message:

SMS, email, phone call.Actuators

Sensors

Linux

Sensor Gateway

ubiworx

Big DataInternet

Cloud

Device Drivers

Page 16: Vincenzo Difronzo Product Sales Managerfiles.iccmedia.com/events/armcon/advantech.pdf · ARM vs X86 Platform ARM X86 Embedded Market Share 20% 80% Product Cost Low High ... Advantech

Thank You ...