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AManagement Assignment

Report onBusiness Plan

For VillageGangpura Ka Khera

Submitted by Aakarsh Singh Gogawat(K12156)

BBA LLB 2nd semester Kartik Maniktala (K12664)

BBA 2nd semester

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INTRODUCTION

This is a presentation on the survey of the village “Gangpura Ka Khera” in Bhawanimandi

Aim- to get to know about the village, the people living there and to know more about the basic facilities and to make a business plan depending on the conditions in the village.

The village “Gangpura Ka Khera” is located near about 6km from Bhawanimandi in Jhalawar district Rajasthan. The village has about 300 houses and population of about1060.

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DESCRIPTION

People in the village are mainly involved in the rural activities for their earnings. The main source of the income in the village is selling milk of cow & buffalo.People also work as labour.

No administrative office. It has a power house nearby.

Infrastructural facilities, roads are not good, they are very narrow. The village has a school till class 8th and after that children have to travel a distance.There is a college nearby the village.

The village has not well connected with the various government schemes There is no bank nearby. The LPG scheme of govt also has not given any benefit to the people till now

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ANALYSIS

From the description we were able to analyze few points on which the village is lacking behind and needs to be worked upon.

Health - There is no government hospital in the village. At a distance of about 4 km there is a private hospital. It gives some benefits under the government schemes such as Bhamashah Yojna and also to BPL card holders.

Roads- The roads are very narrow. The main road of the village is good in size but lacks other things such as speed breakers . People used to run vehicles very fast there and it has caused many accidents in recent time.

Water- Water is the most essential element. The country is suffering through serious drought condition. Everyone has the right to drink clean and safe water. The village has a dam at a distance of about 2km, Piplaad Dam. Still there is water problem in the village

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BUSINESS PLANA&K Water Purification Company

Change the way you drink

Introduction Water is the most essential element of our life. One cannot live without it. Also

currently the country is going through serious drought conditions in various states such as Maharashtra. So in reference with the above analysis we have planned to start a “Water Filtration” business in the village “Gangpura Ka Khera”.

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PROCESS

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• Pure water has a pH close to 7pH adjustment

• Removal of particles suspended in waterCoagulation and flocculation

• Using gravity to remove suspended solids from waterSedimentation

• A layer of sludge is formed on the floor of the tank which must be removed and treatedSludge storage and removal

• When particles to be removed do not settle out of solution easily, DAF is often usedDissolved air flotation (DAF)

• Rapid sand filters• Slow sand filters

Filtration

• Membrane filters can remove virtually all particles larger than 0.2 μmMembrane filtration

• Polymer membranes with chemically formed microscopic pores that can be used to filter out dissolved substances 

Removal of ions and other dissolved substances

• Filtering out harmful micro-organisms by adding disinfectant chemicalsDisinfection

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MARKET ANALYSIS

4P’s

Product- Our product is packaged drinking water

Price- Cost of 1L bottle is Rs 18

Place- Place is near Piplaad Dam, Bhawanimandi (Raj.)

Promotion- Through banner, phamplets. Contracting with nearby college, hospitals etc for the supply.

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STP Segmentation- People of all ages

Targeting- General public, schools, collages, hospitals

Positioning-Company will classify it as the safest water to prevent diseases from non-filtered water.

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Customer profileOur potential customers are the people of the nearby villages, tourists and institutions such as hospitals.

Sales strategyThe sales are likely to increase during the summer time

AdvertisingThrough banner, board for providing job to the people.

CompetitionThere is no direct competition in that particular area. If we can get the government support we might be able to run business in a better manner. Competitors are Bisleri, Kinley etc

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DISTRIBUTION CHANNEL

Manufacturer

Retail

Consumer

Manufacturer

Wholesaler

Retailer

Consumer

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ENVIRONMENT ANALYSIS

SWOT Analysis

Strength- Water is a basic need which will never end so business can easily grow.

Weakness- No experience

Opportunity- As we will be only one to sell the product so business can easily grow at a faster rate.Market is continuously increasing.

Threats- Two partners can indulge in fights for profit sharing, business decisions etc

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PEST Analysis Political- Politically problem will be less as government is not able to supply water in many parts of the country so we can reduce the government’s burden.

Economical- Economically the area will see a growth. Also the government may provide subsidy in such business.

Social- Socially the project is a good one as it will employee number of people of nearby areas.

Technology- Technology will be used as number of machines will be required in the factory.

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CAPITALItem Cost (in Rs)

Building cost @ 800 per sq ft 16,00,000

Machinery 30,00,000

Construction cost 10,00,000

Installation charges 5,00,000

Total 61,00,000

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Cost of 1Litre of bottleItem Cost (in Rs)

Bottle + cap 3

Label .50

Water 1

Packaging and transportation cost 2.50

Other cost 5

Total cost 12

M.R.P. 18

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FUTURE STRATEGY• For future we are planning to use the pipelines and lay down more

pipelines by contracting with government to supply drinking water directly to the house.

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SUGGESTION AND RECOMMENDATION

• We would suggest government to provide better road and other infrastructural facilities as there were many accident happened

• There is a need for better health facility for people

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LINKS• https://

www.youtube.com/watch?v=MzCXpOFPrEg&feature=youtu.be